U.S. Raisins Market by Packaging Type

Growth Outlook

• The U.S. Raisins Market by Packaging Type market is on a steady long-term growth path. Segment value stands at roughly USD 349 Mn in 2026 and is projected to reach USD 388 Mn by 2028 — a gain of about 11% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Pouches leads, holding roughly 54% of segment value — the single largest regional share. Jars & Bottles is the second-largest contributor. Boxes and Cans make up the remainder, in descending order.
• By 2028, Pouches alone is expected to reach USD 209 Mn, with Jars & Bottles at USD 121 Mn.

Market Dynamics

The demand for US raisins has been on the rise, and it is not just due to the health benefits associated with consuming these dried grapes. In recent years, the demand has also been driven by the variety of packaging options available for consumers.

One of the most popular packaging options for raisins is the smaller, individual snack packs. These are perfect for on-the-go consumption, making them a convenient choice for busy individuals. Moreover, these small packs also appeal to health-conscious consumers who are looking for pre-portioned, healthy snacks.

Another popular packaging type for raisins is the resealable pouches. These pouches offer convenience and freshness, allowing consumers to store their raisins for longer periods. This is especially appealing for families or individuals who prefer buying in bulk, as it helps to keep the raisins fresh for a longer time. The resealable pouches also come in different sizes to cater to varying needs and preferences.

In recent years, there has also been a growing demand for eco-friendly and sustainable packaging options. This has led to the introduction of recyclable or biodegradable packaging materials for raisins, such as cardboard boxes or paper bags. These packaging options not only appeal to environmentally conscious consumers but also align with the trend of sustainable living and reducing waste.

Manufacturers have also tapped into the demand for convenience by introducing single-serve cups. These cups are pre-filled with a specific portion of raisins and come with a lid, making them an excellent choice for lunchboxes, snacks at work, or for school lunches. This packaging option is not only convenient but also promotes portion control and reduces food waste.

Furthermore, the demand for raisins has also been driven by the increased popularity of baking and cooking at home. This has led to the introduction of resealable bags with larger quantities of raisins, which are perfect for home use. These larger bags also cater to the rising demand for bulk purchasing options at grocery stores and supermarkets.

In conclusion, the demand for US raisins has been significantly influenced by the availability of different packaging options that cater to the varying needs and preferences of consumers. From convenient snack packs to eco-friendly options and larger bags for home use, the packaging type has become a crucial factor in driving the demand for raisins in the market.