The competitive landscape offers an analysis of the key developments by the companies operating in the global market between 2016 and 2018. The global market for EMI and RFI shielding material is projected to witness significant growth during the forecast period, 2018 to 2023. The market is estimated to register a healthy CAGR of 6.05% during the forecast period owing to the increasing applications of EMI shielding in consumer and portable electronic devices and growing development of telecommunication infrastructure. Furthermore, other factors such as stringent regulations pertaining to the EMI and compliance with stringent EMC regulations are also expected to favor the market growth.
The key manufacturers operating in the global market are Chomerics, Laird PLC, PPG Industries, Inc., Henkel AG & Co. KGaA, RTP Company, 3M, Schaffner Holding AG, Tech-Etch, Inc., AI Technology, Inc., Orion Industries Incorporated, MAJR Products, and Holland Shielding Systems BV. Among these, the prominent market players are Chomerics, Laird PLC, PPG Industries, Inc., 3M, Tech-Etch, Inc., and MAJR Products due to their diverse product portfolio and large revenue growth. Additionally, they are adopting various business strategies such as product launches and expansion of R&D facilities to gain maximum share of the global market during the review period.
The major players are manufacturing significant volumes of EMI and RFI shielding material and have several manufacturing facilities across the globe. According to Wantstats analysis, the global EMI and RFI shielding material market has a huge revenue base in North America, Europe, and Asia-Pacific. The US, Germany, Switzerland, and China are the major countries contributing to the growth of the global market owing to increasing government regulations pertaining to EMI and RFI and surging demand from the electronics and automotive industries.
11.2 Key Development Analysis The global EMI and RFI shielding material market is home to a significant number of tier-1 and tier-2 manufacturers. Most of the manufacturers operating in the global market come under the tier-1 group. There is also presence of some small- and medium-scale manufacturers in the global market. Therefore, most of the market players are focusing on investing on product launches, R&D, acquisitions, and capacity expansion of their domestic and overseas facilities to meet the rising demand for EMI and RFI shielding material.
6.2 Porter’s Five Forces ModelMichael Porter’s Five Forces model offers a framework to study the global EMI and RFI shielding materials market. Business managers, trying to gain a competitive edge for their brands over peers in the global EMI and RFI shielding materials market, can utilize this model to comprehend better the industry in which the firm operates. The components of each of the forces and the degree of impact of each component in the context of the global EMI and RFI shielding materials market have been broken down and analyzed. Threat of New Entrants
The players willing to enter the global EMI and RFI shielding materials market in order to capture the growth opportunities are the new entrants. The entry of new manufacturers into the global market is likely to add into the overall production capacity and bring in new production technologies. The threat of new entrants to the market is expected to be moderate. This is mainly attributed to the capital-intensive nature of the market and higher requirement of technical know-how. However, the increasing use of EMI and RFI shielding materials in the consumer electronics devices is expected to incentivize the entry of new entrants in the global market. Intensity of Competitive Rivalry
The intensity of competitive rivalry in the global EMI and RFI shielding materials market is estimated to be high. The prominent manufacturers in the global market, including Chomerics, Laird PLC, PPG Industries Inc, Henkel AG & Co. KGaA, and SCHAFFNER HOLDING AG (Schaffner), are adopting various business strategies such as product launches and R&D, which is expected to increase the rivalry to relatively high extent. For instance, in September 2017, Henkel AG & Co. KGaA (Henkel), a global leader in the adhesives market, launched two novel conformal coating metal inks for semiconductor package-level EMI shielding.
On the other hand, in March 2017, Chomerics, a global leader in the application and development of electrically conductive and thermal interface materials launched a new EMI shielding conductive plastic pellets named PREMIER PBT-225 for automotive grade six sigma quality tolerances. Threat of Substitutes
The threat of substitutes in the global EMI and RFI shielding materials market is projected to be low. This is mainly attributed to the absence of effective shielding solutions to EMI and RFI. However, the materials covered in this study compete among each other. For instance, metalized plastics are gradually replacing the metals used in the coatings and paints for the shielding purpose. For manufacturing the enclosures, mu-metal is the most commonly used material. The applications wherein weight effectiveness is a considerable factor, conductive plastics and polymers are widely used. Bargaining Power of Suppliers
The global EMI and RFI shielding materials market have significant number of manufacturers and suppliers of shielding materials. The global market is projected to witness high growth during the review period owing to increasing applications of shielding materials in electronic devices. Owing to the high capital requirement, the entry of new suppliers is limited in the global market, which further adds to the bargaining power of suppliers. Moreover, due to absence of effective substitutes the bargaining power of suppliers is estimated to be high. Bargaining Power of Buyers
The bargaining power of buyers in the global EMI and RFI shielding materials market is estimated to be low. This can be attributed to large customers base and rising demand in the automotive industry. It is difficult to control EMI and RFI without the use of shielding materials. Furthermore, the compliance with stringent electromagnetic compatibility (EMC)/EMI regulations is increasing the need for EMI and RFI shielding and limiting the bargaining power of buyers.
