Deep Intelligence Across Industries

Company Headquarters: Ohio, US Founded: 2006 Workforce: ~1,400 Company Working: Coulter Ventures, LLC., is operating its business by the name of Rogue Fitness, a retailer of equipment associated with health and fitness. The company provides plates, bars, various strength equipment, racks & rigs, gears, wraps, gymnastics products, straps, and other health & fitness-associated products. ROGUE FITNESS is the legal trade name for COULTER VENTURES, LLC, and the products offered by the company have a presence across the globe. Rogue Fitness is one of the leading manufacturers and distributors of gym and strength equipment. The company was initially incorporated into the garage and at present it has diversified business in the US and across the globe. The product portfolio of the company includes plates, racks & rigs, shoes, barbells, apparel, straps, and wraps among others. Moreover, the company is an official supplier of fitness equipment to the CrossFit Games, the Arnold Strongman Classic, the World’s Strongest Man competition, and USA Weightlifting. Initially, the company sold the products to other manufacturers via its website and faced several challenges associated with product delivery, shipping charges, and delays in delivery. To resolve such issues the company started its warehouses for the equipment and ultimately started manufacturing units. Rogue Fitness primarily relies on the U.S. and local manufacturing to aid the demands. With the incorporation of manufacturing units, the company started producing a range of training equipment for strength that includes barbells, kettlebells, medicine balls, and dumbbells, along with other exercise products such as Echo Bike. Rogue Fitness has also introduced its branches in Belgium, and Finland (Europe) to fulfill the demands of European customers. Furthermore, Rouge Fitness works with several global brands such as Westside Barbell, Reebok, Oakley, Dynamax, Spud Inc., and York among others.

Company Headquarters: Illinois, United States Founded: 1968 Workforce: ~2900 Company Working: Life Fitness is an American corporation that deals with health & fitness, it manufactures, markets, and distributes several cardiovascular and strength equipment for commercial and home fitness. Initially, Life Fitness was a part of Brunswick Corporation – a US-based corporation with leadership in the marine industry. Life Fitness has been operating for the past five decades and gained experience based on the shifting consumers' preferences. The company also focuses on the innovation for continuous development of its product portfolio. Life Fitness is a portfolio corporation of KPS Capital Partners. The company augments its foremost presence in the marketplace of commercial fitness with the help of a strong outreach program for communities to foster their active lifestyles. Life Fitness has a purpose to be the inspiration for healthier lives for consumers. The company is expanding its presence too. The company focuses on the integration of digital solutions and value-added services to create a holistic approach to the leading product portfolio of various connectable equipment for fitness. Moreover, Life Fitness also aims the improvement of its incremental share with an increasing focus on surging demand for fitness equipment. The major product lines of the company include treadmills, cross-trainers, benches, rigs, climbers, bikes, and racks among others for home and commercial fitness markets. Life Fitness also has a family of brands, which are specialized in providing strength, cardio, rehabilitation, and group training products. Hammer Strength, ICG, SCIFIT, Cybex, along with Life Fitness are the major brands of the company that has a presence in more than 120 nations around the world. Hammer Strength was incorporated in 1989, by Gary Jones. The equipment offered under the brand name Hammer Strength is the most durable and is designed for intensive workouts. Heavy-duty rigs and racks, selective equipment, benches, and a wide range of accessories are the major products that are offered under the Hammer Strength brand for constant training prospects.

Company Headquarters: Xiamen, China Founded: 1991 Workforce: ~ 59,000 Company Working: Anta Sports Products Limited is one the packaged goods manufacturing companies that provides production and marketing of several sportswear, and fitness equipment and accessories across the globe. The company develops, designs, produces, and markets various sports footwear, accessories, and apparel. Anta Sports Products Limited provides training shoes for various sports such as basketball, outdoor, tennis, and running, along with casual shoes. The company also trades and delivers a wide range of sportswear products and sporting goods for kids. The company also has a very strong brand portfolio that includes Anta, Kolon Sport, Fila, and DESCENTE among others. Anta Sports Products Limited also has collaborations with designers and creators to maintain the continuous production and supply of fashionable sportswear products to its potential consumers. Moreover, the company has various subsidiaries such as Anta Enterprise Group Limited, REEDO Sports Products Limited, and Motive Force Sports Products Limited that actively operate their business worldwide. From the day of its incorporation, Anta Sports Products Limited has been widely recognized as one of the global players in the sportswear company. For several years, the company mainly engaged in the design, research and development, production, sales, and marketing of its professional products for sports such as shoes, accessories, and apparel for consumers across China. Apart from that, Anta Sports Products Limited has also included various home workout equipment such as workout gloves, pushup bars, yoga blocks, resistance cords, jump ropes, and workout bands under its brand. ANTA is a leading brand that aims the offering technology-driven, functional, and professional sports products & accessories. Moreover, ANTA also has a separate portfolio for the kid’s collection. Under the DESCENTE brand, it has a wider range collection of high-quality fitness equipment associated with skiing, cycling, golf, running, cross-training, and women’s fitness among others. FILA is one of the brands of the company that has received recognition among consumers, globally. FILA has a unique collection of stylish sportswear items, it has also segregated its different brands such as FILA KIDS and FILA FUSION, primarily dedicated to kids and the young population, and has also got rewards for its quality products. KOLON SPORT is one of the premium brands of the company. Under Amer Sports, the company offers a range of products for sports & fitness.

Company Headquarters: Taipei, Taiwan Founded: 1990 Workforce: ~642 Company Working: Dyaco is on the move business, since its incorporation the company is an active trader of Taipei that is connecting various sporting brands from different parts of the globe to the manufacturers in Taiwan. In the early 90’s more than 30% of overall sporting goods supplied to the US from Taiwan, and the company also made its contribution. The company Dyaco was initially incorporated by the name of Dyaco International Inc. With the surge in the whirlwind of competition, growth, and expansion, the company also made various investments and became a leading manufacturer itself. The company has developed its facilities for innovation, research, and development. To date, Dyaco is emerging as a foremost player with a business of innovative brands along with a product portfolio with the help of ownership of the product, licensing, strategic collaborations, partnerships, and various distribution agreements. The company manufactures various commercial and home fitness equipment, it designs, creates, and sells several products that include treadmills, elliptical trainers, exercise bikes (semi-recumbent and upright bikes), and other fitness-related products. Dyaco International Inc. manufactures home and commercial fitness equipment. Spirit, SOLE Fitness, UFC, XTERAA Fitness, Johnny G, and Dyaco Medical Systems are major brands under which the company offers various health and fitness equipment for commercial as well as residential applications. Spirit Fitness brand offers various cardiovascular equipment for commercial, medical facilities, and home applications with the simple aim to enhance the quality of life of every individual. Xterra Fitness equipment is conscientiously fabricated to provide improved performance along with complimenting the living space. SOLE Fitness is an award-winning partner brand of the company, that offers high-quality cardiovascular equipment for light commercial environments, and homes. Dyaco has partnered with Johnny G- a fitness innovator, through Spirits fitness brand to add premium cycling solutions for indoor fitness to its product portfolio.

Company Headquarters: Logan, US Founded: 1977 Workforce: ~2,400 Company Working: ICON Health and Fitness is the former name of iFIT Inc. The company produces and distributes various software, and equipment associated with gym and fitness. iFIT Inc. provides a platform that offers various live workouts on demand, in addition, it also provides several recommendations associated with nutrition, active recovery, mental health, and physical fitness. iFIT Inc. has various fitness equipment such as treadmills, ellipticals, climbers, fitness mirrors, bikes, rowers, yoga equipment, strength equipment, and accessories associated with it. NordicTrack, ProForm, Weider Global Nutrition are the major brands of the company. Freemotion Fitness and Sweat are the major brands under which iFIT offers its fitness equipment, training classes, mobile apps, and other fitness accessories. The company provides a two-way and unique experience to the users owing to the fact that more than 6.4 million people are engaged with the company. iFIT Inc. has developed proprietary software that connects with the devices and makes an interactive platform for workouts. The software permits its trainers to control remotely the conditions of equipment such as speed, digital weight, resistance, and inclination during the live-streamed sessions that result in an interactive, and touchless workout experience. The software of the company connects to the TV app, phone, or tablet. The company also provides classes such as explore classes, progressive series, google maps, iFIT Mind, global workouts, studio classes, Challenges, live events, cooking classes, and trainers. NordicTrack is one of the leading brands for ellipticals, and treadmills, that offers a complete and synergistic fitness experience to consumers across the globe. NordicTrack provides a new level of interaction with the help of machines that are controlled digitally by the trainers.

Company Headquarters: New York, USA Founded: 2012 Workforce: ~4465 Company Working: Peloton Interactive, Inc. (Peloton) is one of the globally leading providers of interactive fitness solutions in combination with technology and media services. The company has well-trained coaching professionals who help in delivering strength training, meditation, yoga training, barre, and various exercises. The company has a client base of around 6.9 million members and has reached 8,000 locations in the commercial and hospitality market. Connected fitness products and subscription segments are the two broad operating segments reported by the company for accounting purposes with connected fitness products covering the revenue recognized through the sales and service of fitness products, apparel, warranty services, delivery, and installation services. Whereas the subscription segment reports the cost and activities related to the subscription of the Peloton Digital Subscription and connected Fitness Subscription. The company has created original workout videos covering around fourteen different styles of fitness and wellness training with the help of 54 instructors. The company follows a multi-channel distribution strategy for the trade of its equipment in the global market comprising inside sales and e-commerce through the company’s own online websites, showrooms, and other retail stores. The company has around 135 retail stores across the global markets majorly located in lifestyle centers, premium street locations, and malls. Peloton has around 13 employee resource groups as part of its human resource management including ACE@Peloton for the Asian community, Black@Peloton, LHIT@Peloton for Hispanic/Latinx in the Tech department, Peloton Pride + Allies, the Parenthood Journey, the Women’s Alliance, Veterans@Pelotn, and Thrive apart from regular training and engagement in company operations. To ensure a personal connection with the customers the company instructors who are part of the training workout videos attend homecoming events of the members which helps in fostering better customer relationship management.

Company Headquarters: Tennessee, United States Founded: 2017 Workforce: ~290 Company Working: Echelon Fitness Multimedia LLC. (Echelon Fitness) is one of the manufacturers of various smart fitness and wellness equipment. The company also hosts several in-studio events in its studio situated in Hamburg, London, Paris, and the US through which the company records and conducts live training classes and on-demand video content. Through the Echelon Fit app, all the smart equipment can be connected and helps the customer in tracking the workout-related metrics and performance of the individual. Echelon Fitness has clientele across the gym, residential, and hotel sectors that house around 3500 equipment units of the company. The company has a clientele base spread across the US, Canada, the UK, France, Germany, and UAE.

Company Headquarters: Washington, United States Founded: 1986 Workforce: ~521 Company Working: Nautilus, Inc. (Nautilus) is one of the global manufacturers and distributors of home fitness equipment and connected solutions. Nautilus, Schwinn, Bowflex, and JRNY are the range of brands the company is currently operating in the global market through direct sales and retail sales. Under the retail business operations, the company offers Nautilus, Bowflex, and Schwinn through e-commerce retailers, independent retailers, specialty retailers, and warehouse stores and the direct business segment comprises the sales through the company’s e-commerce stores where the majority of the sales are driven through a mix of traditional and digital media-based marketing strategies. Bowflex is dedicated to cardio and strength training products that also have connected-fitness solution equipment. Velocore, Max Trainer, Select Tech, and C6, among various others, are some of the well-known brands under Bowflex. Schwinn brand houses a variety of exercise bikes, treadmills, and rowers and it was started as a bicycle company in 1895 as Arnold, Schwinn & Company which became part of Nautilus post its acquisition. Nautilus brand houses specialized cardio equipment comprising four broad categories of equipment including upright bikes, treadmills, recumbent bikes, and ellipticals. JRNY is a digital platform that offers personalized workout videos and entertainment choices for training. The company sells its product across Asia, Europe, the US, and Canada.

Company Headquarters: Hunenberg, Switzerland Founded: 1980 Workforce: ~30 Company Working: Trisport AG is a manufacturer and distributor of various fitness equipment, recreation, and sporting goods and also acts as an official distributor of brands including Styleholz, First Degree, and Togu for B2B clients through imports in Swiss. The company acquired the trademark and manufacturing rights of Kettler Sports in December 2019 and is currently operating the brand in European Free Trade Association countries, European Union countries, and Turkey in both B2B and B2C sales markets. The brand was founded in 1949 and prior to the acquisition by Trisport AG, the company has been the official distributor of the Kettler brand in the Swiss region. The company offers a free fitness app equipped with various certified coaches including Pilates trainers, sports physiotherapists, athletics coaches, and yoga trainers with experience over and above 9 years approximately. The company reaches its clientele through 330 retailers across various locations.