Alligator

Alligator Overview

Company Headquarters: Sweden

Founded: 1920

Workforce: ~ 5,500

Company Working: Alligator (Wegmann Automotive) specializes in weight balancing for automobiles, trucks, motorcycles, buses, and a range of industrial applications. Every day, more than one million Alligator products are made in Europe and distributed to consumers in more than 60 countries across the world under the umbrella of Wegmann Automotive. The Alligator brand provides a wide range of sensors and valves. ALLIGATOR has the proper valve and sensor for automobiles, commercial vehicles, agricultural machinery, and bicycles. It has created a very easy and practical replacement market solution- a universal TPMS sensor for all car types

Strategy

Alligator (Wegmann Automotive) is focused on achieving market leadership by continued profitable development in the markets for tire servicing items and battery poles. It is also concentrating on expanding into new regional markets and categories. Through collaborations and partnerships, it hopes to increase its regional footprint and consumer base.

Company Snapshot

5,500

Employees

1920

Founded

Sweden

Headquarters

SWOT Analysis

Strengths

Strong customer base
Strong product portfolio

Weaknesses

Limited success outside core business

Opportunities

Growth opportunity in the Middle East & Africa region

Threats

High competition from local and global players

Key Developments

Date	Approach	Development
May 2022	Product Launch	Wegmann Automotive USA Inc. has announced the release of their new Alligator Sens.it RS+ tire pressure monitoring system (TPMS) sensor, which has been designed to fit 99.98% of all vehicle models.

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