ASUSTeK Computer Inc. Overview
Company Headquarters: Taiwan
Founded: 1989
Workforce: ~ 6,280
Company Working: ASUSTeK Computer Inc. (ASUSTeK) manufactures and distributes mobile phones, computers, consumer electronics solutions, and communication products. The company offers broadband products, laptops, graphics cards, three-dimension graphics display cards, pocket PCs, server systems, and other computer accessories. The company operates through two segments: 3C brands and others. The company operates in Asia-Pacific, Europe, and America. The products provided by the company are recognized by CES Innovation, IF Design, Good Design, and Red Dot awards. Dell Corporation, Sony Corporation, Lenovo, and Acer Inc. are the major competitors of AsusTek.
Strategy
ASUSTeK focuses on expansion of its presence and enhancement of its services to provide high-quality and cost-efficient products to its clients. The company also discontinues products when the market is changing as per customer demands. AsusTek follows a vertical integration strategy that allow organizations to create value by producing own inputs or distributing own products.
