Bacardi & Company Limited

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Founded: 1862

Workforce: ~ 7,000

Company Working: Bacardi & Company Limited (Bacardi) produces and market spirits to markets worldwide. It offers rum, vodka, Scotch whisky, gin, vermouth and sparkling wines, and tequila. The company also imports and distributes wines and spirits in the Netherlands. The Company operates production facilities, including bottling, distilling, and manufacturing facilities in Puerto Rico, Scotland, Italy, France, Spain, Germany, Mexico, and others. It also has presence in the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Brazil, and the Russian Federation.

Bacardi's primary focus is on organic growth, which involves expanding its existing brands and developing new products to meet changing consumer preferences. The company invests heavily in research and development to create new and innovative products that appeal to consumers in both established and emerging markets. Bacardi is also focused on expanding its distribution network to increase the availability of its products worldwide. Bacardi is committed to building strong brands that resonate with consumers. The company invests heavily in marketing and advertising to create a strong brand identity and to differentiate its products from those of its competitors. Bacardi's marketing campaigns are designed to appeal to a wide range of consumers, from casual drinkers to connoisseurs, and to reinforce the premium nature of its products. Bacardi has also pursued strategic acquisitions to expand its portfolio of premium spirits brands. The company has acquired several high-profile brands over the years, including Grey Goose vodka, Patrón tequila, and Martini vermouth. These acquisitions have helped Bacardi to diversify its product offering and to tap into new and emerging markets. Bacardi is committed to sustainability and has made it a core part of its strategy. The company has set ambitious goals to reduce its environmental impact, including a commitment to source 100% of its sugarcane-derived products from sustainably-certified sources by 2022. Bacardi also supports local communities and invests in programs to promote responsible drinking.