Vertical: CFnBBase Year: 201712 Sections
Market Size (2017)
$69.03B
Projected (2023)
$93.55B
CAGR (2013–2023)
5.1%
Key Players
12+
This report covers Luxury Wines and Spirits Market with forecasts from 2013 to 2023. 12 key companies are profiled.
The Luxury Wines and Spirits Market market is projected to grow at a CAGR of 5.1% from 2013 to 2023.
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View Subscription PlansNormal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Luxury wines and spirits are a kind of luxury goods that is desirable and more than necessary and ordinary. It has six key attributes: high price, high quality, scarcity, is aesthetically pleasing, is symbolic, and provides a sense of privilege to the buyer.
This report provides information specifically for the global luxury wines & spirits market.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2017
Historical Period
2013 – 2016
Forecast Period
2018 – 2023
Primary Interviews
150+
Historical data (2013–2017) and forecast period (2017–2023)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansNormal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} The global luxury wines and spirits market is highly competitive. The key industry players have adopted several strategies such as expansions, product launches, and acquisitions to strengthen their market positions. Most companies in the market are focused on expanding operations across regions, augmenting their capabilities, and building strong partner relations.
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Note: Vendor share analysis has been provided based on company revenues, product portfolio, geographical reach, distribution network, recent developments, and expert insights.
This graph indicates the market share of key manufacturers in the global luxury wines and spirits market. LVMH Moët Hennessy Louis Vuitton S.E. accounted for the highest market share of 41.6%. The company has a wide range of wines and spirits and luxurious segment include brands such as Dom Pérignon and Krug. Considering the premium offerings in wines and scotch whiskies as well as extensive footprints in the regions of Europe, North America, and Asia including countries such as France, the US, and Japan, LVMH has been given the largest market share till 2017.
Diageo plc holds a decent 14.6% share in the luxury wines and spirits market as the company is seen to have high global footprints with numerous premium offerings in the luxury segment. Brands such as John Walker and DeLeón have created a perception of a premium brand in the minds of consumers. The old and rare collection of John Walker such as Johnnie Walker Directors Blend 2011 and Johnnie Walker Directors Blend 2009 are expected to uplift the brand image through its premium taste. On the basis of global footprint, the company has widely distributed its products in the regions of Europe, the Americas, Asia-Pacific, Africa, and also Caribbean. Analysing these factors, Diageo plc is expected to grow significantly in the luxury wines and spirits market during the forecast period.
With strong research and development, diverse product portfolio, and extensive geographic reach, Pernod Ricard SA has occupied a market share of 11.4% in the global luxury wines and spirits market. Through brands such as Ballantine's 30, Chivas Regal 18, and Perrier-Jouët Belle Epoque, the company has gained enormous appreciations in terms of quality and taste, thereby boosting the global luxury wines and spirits market.
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Threat of New Entrants
Though the global luxury wines and spirits market is a lucrative market, it has several entry barriers that are restricting the entry of new entrants in the market. The production of luxury wines and spirits requires high investment and the time required to commercialize the product after sufficient aging is also long. Thus, it takes time and huge capital to establish a place in the global market. In addition, production and commercialization of luxury wines and spirits requires licensing from regulatory authorities which is also creating barriers for the new entrants. Moreover, the stiff competition among the existing market players has also restricted the entry of nouveau players in the global luxury wines and spirits market.
Hence, the threat of new entrants in the global luxury wines & spirits market is expected to be low.
Threat of Substitutes
Luxury wines and spirits are alcoholic beverages that are categorized under the luxury products category. In the current market scenario, there are no substitutes available in the market that can act as an alternative to luxury wines and spirits. This offers a low threat of substitute to the luxury wines and spirits in the global market.
Hence, the threat of substitutes in the global Luxury Wines & Spirits market is expected to be low.
Bargaining Power of Buyers
Luxury wines and spirits are luxury products that are consumed by a specific group of customers. They undergo value addition in terms of quality, packaging, taste, shelf-life, and others. Market players focus on adding value to the final product which raises the product cost and thus becomes a luxury for the general population. This offers a low bargaining power to the buyers. However, the presence of several market players in the global luxury wines and spirits market offers a variety of options for the customers to choose from. This lowers the switching cost and thus provides a high bargaining power to the buyers. Taking into consideration all the aforementioned determinants the bargaining power of buyers is moderate in the global luxury wines and spirits market.
Hence, the bargaining power of buyers in the global luxury wines & spirits market is expected to be moderate.
Bargaining Power of Suppliers
The major raw material of luxury wines & spirits is grapes, as wine accounts for nearly 70% of the global market. The other major raw materials required to produce luxury wines and spirits are fruits, vegetables, cereal grains, and yeast. Market players procure these raw materials from farmers and yeast suppliers. However, a majority of the players have their own vineyards and thus do not rely on farmers for their raw material needs. This offers a low bargaining power to the suppliers.
Hence, the bargaining power of suppliers in the global luxury wines & spirits market is expected to be low.
Competitive Rivalry
The global luxury wines & spirits market is fragmented with the presence of several regional and global vendors. There is a high level of competition among market players. The market players are competing against each other based on product quality, price, packaging, and product innovation. Even though the global luxury wines and spirits market is a lucrative market, the market players have a limited customer base. Thus, the market players compete against each other to attract customers from the limited customer base.
Hence, the competitive rivalry in the global luxury wines & spirits market is expected to be high.
Market estimates by geography (2023)
InsightAsia Pacific leads with $39.01B by 2023, while Rest of the World is projected to grow fastest at a 6.7% CAGR.
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View Subscription Plans| REGION | 2013 | 2017 | 2023 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $13.74B | $17.17B | $21.10B | 4.4% | 23% |
| Europe | $15.55B | $19.22B | $23.01B | 4.0% | 25% |
| Asia Pacific | $22.02B | $28.34B | $39.01B | 5.9% | 42% |
| Rest of the World | $5.46B | $7.81B | $10.43B | 6.7% | 11% |
| Total | $56.76B | $72.55B | $93.55B | 5.1% | 100% |
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View Subscription PlansTotal Market Size
$93.55B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Wine | $58.26B | 4.8% | 62% |
| Whiskey | $12.67B | 5.9% | 14% |
| Brandy | $5.41B | 4.7% | 6% |
| Vodka | $5.33B | 5.8% | 6% |
| Rum | $3.92B | 5.9% | 4% |
| Gin | $3.34B | 5.5% | 4% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Luxury Wines and Spirits Market covering market dynamics, competitive landscape, and strategic outlook.
The Luxury Wines and Spirits Market market is projected to reach $93.55B by 2023, growing at 5.1% CAGR. The Wine segment holds the largest share.
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Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Luxury wines and spirits are products that are witnessing a surging demand among the High Net Worth Individuals (HNWIs) and the affluent consumers. The individuals with a total net worth of more than USD 1 million are categorized as HNWIs, whereas, those having a net worth between USD 500,000 – USD 1 million. The HNWIs population is projecting a notable growth rate each year. In 2017, the global HNWIs population grew nearly by 9.5% and reached a mark of approximately 18.1 million individuals. Asia-Pacific recorded a HNWI population of approximately 6.2 million individuals and stood above the rest of the regions in the world. North America and Europe recorded a HNWI population of 5.7 million and 4.8 million in the year 2017. The rapidly growing number of HNWIs population is driving the growth of luxury wines & spirits market and is expected to continue to do so.
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} The market players are expected to witness several lucrative opportunities in the global luxury wines and spirits market through differentiating their packaging style, branding approach, and digitization. By adopting tamper-resistant and tamper-evident innovations while product packaging, market players can avoid unauthorized refills and combat counterfeit products. This helps the vendors in maintaining their luxury brand image and thus, gain an opportunity in maintaining their customer base. Digitization is anticipated to drive the beverage industry as it has an impact on the complete value chain of the industry. Digitalization can create profitable opportunities for the market players by connecting them with digitally empowered customers, transforming the value chain, and tackle issues in real-time.
Branding is a vital parameter in a luxury product market. Market players are focusing on differentiating their brand image from their competitors by adopting experiential luxury model instead of the traditional conspicuous consumption model. This is expected to offer several opportunities to the market players as they are creating value through experiences and cleverly crafted narratives for their products. For instance, Baccarat and Bulgari are exploiting new business opportunities by venturing into the experiential luxury market and opening hotels in Bali, London, Milan, and New York.
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} A crucial restraining factor that is restricting the growth of luxury wines and spirits market is the drifting consumer preference towards non-alcoholic beverages. The rising awareness regarding the adverse effects of alcohol consumption among the global populace is propelling the consumers to opt for non-alcoholic beverages over alcoholic beverages such as wines, beers, spirits, and others. The retail sale of non-alcoholic fermented beverages has been witnessing an impressive growth in the recent years in the US. For instance, in 2017, the US retail sales of kombucha increased by 37.4%. Such statistics are expected to hinder the growth of luxury wines and spirits market during the forecast period.
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Profiles of 108 companies operating in the Luxury Wines and Spirits Market market, including revenue, employee count, and market positioning where available.
Showing 108 of 108 companies
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Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Headquarters: Bangkok, Thailand Founded: 2003 Workforce: ~ 22,000 Company Working: Thai Beverage plc (Thaibev), along with its subsidiaries, produces and distributes alcoholic and non-alcoholic beverages, and food products in Thailand and internationally. It offers liquor and beer products; spirits, including brown spirits, white spirits, herbs, and other products.
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Headquarters: Paris, France Founded: 1975 Workforce: ~19,140 Company Working: Pernod Richard is a France based company that specializes in manufacturing of alcoholic beverages. The company was formed as a result of merger of Pernod and Ricard companies, the two of France's largest suppliers and distributors of aniseed beverages. The company specializes into beers, wines & champagnes, and spirits and other flavored alcoholic beverages. Its product portfolio includes strategic international brands, luxury & prestige, specialty, wines, and strategic local brands. The newest category, specialty brands meets a growing demand for a smaller scale authentic craft products. The company has global presence with strong distribution network in more than 160 countries spread across Europe, North & South America, Asia and Rest of the world which includes Africa and the Middle East. The company has its salesforce in over 73 countries, with 89 production sites spread across 23 countries.
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10 interactive charts drawn from the Luxury Wines and Spirits Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
Global Luxury Wines and Spirits Market South America, Middle-East and Africa Of Rest Of The World
Global Luxury Wines and Spirits Market China, India, Japan, Rest Of Asia Pacific and Australia And New Zealand Of Asia Pacific By Country
Global Luxury Wines and Spirits Market Germany, Spain, France, United Kingdom, Italy and Rest Of Europe By Country
Global Luxury Wines and Spirits Market United States, Canada and Mexico Of North America By Country
Global Luxury Wines and Spirits Market By Region
Luxury Wines and Spirits Market Rest Of The World
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
