LVMH Moët Hennessy Louis Vuitton S.E.

LVMH Moët Hennessy Louis Vuitton S.E. Overview

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Founded: 1987

Workforce: ~1,45,000

Company Working: LVMH Moët Hennessy Louis Vuitton S.E. (LVMH) operates as a luxury products company. The company operates through several segments including luxury wines and spirits. As of December 31, 2017, the company operated 4,374 stores worldwide.

Strategy

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Company Snapshot

$51,000.19M

Revenue

145,000

Employees

1987

Founded

Paris, France

Headquarters

SWOT Analysis

Strengths

Track record of success in acquiring and merging similar businesses. To simplify operations and create a reliable supply chain, it has successfully incorporated several technologies.
Strategic mergers & acquisitions, partnerships, and joint ventures to strengthen its global presence
Heavy investment in the research and development
Excellent operational capabilities through out the business
Strong financial position
Global presence
Strong brand portfolio
High level of customer loyalty

Weaknesses

Lack of new product development over the years.
Overly expensive product prices.
Unresolved supply chain issues
Scattered logistics operations due to hiked prices
High pricing
Limited digital presence

Opportunities

Product Development with features like Bluetooth Pairing, and Bluetooth smart audio Sunglasses.
Development of new products and services applying LVMH’s competitive advantages
Lucrative opportunities in emerging economies in Asia-Pacific and the Middle East & Africa
Acquisitions and partnerships
Digital innovation
Product diversification

Threats

Increase in the popularity of substitute eyewear products and services
Intensification of competition, specifically from emerging economies.
High logistics and expansion costs in global network
Regulatory concerns related to animal slaughtering in various countries
Shifts in fashion trends
Changing consumer preferences

Key Developments

Date	Approach	Development
December 2021	Merger & Acquisitions	LVMH acquires Marcolin’s 49% stake in eyewear joint venture Thélios. Thélios was created in 2017 as a joint venture between LVMH and Marcolin. The company manufactures eyewear products for LVMH’s luxury brands. Under the agreement, Marcolin will buy back 10% of the stake LVMH owns in Marcolin, which LVMH acquired during the founding of Thélios.
March 2019	Expansion	LVMH company expanded its France-based manufacturing facility to meet the rising demand for handbags. The company expanded its leather goods and handbag production wherein around 400 employees will work on the process.

Product Offering

LVMH Moët Hennessy Louis Vuitton S.E.
- Luxury Wine and Spirits
- Global Sunglasses Market
- Global Luxury Handbags Market
- Global Leather Goods Market

Financial Performance

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