Pernod Ricard

Pernod Ricard Overview

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Founded: 1975

Workforce: ~19,140

Company Working: Pernod Richard is a France based company that specializes in manufacturing of alcoholic beverages. The company was formed as a result of merger of Pernod and Ricard companies, the two of France's largest suppliers and distributors of aniseed beverages. The company specializes into beers, wines & champagnes, and spirits and other flavored alcoholic beverages. Its product portfolio includes strategic international brands, luxury & prestige, specialty, wines, and strategic local brands. The newest category, specialty brands meets a growing demand for a smaller scale authentic craft products. The company has global presence with strong distribution network in more than 160 countries spread across Europe, North & South America, Asia and Rest of the world which includes Africa and the Middle East. The company has its salesforce in over 73 countries, with 89 production sites spread across 23 countries.

Strategy

The company's strategy focuses on sustainable growth through innovation, premiumization, and digitalization.

Innovation: Pernod Ricard emphasizes innovation in both its products and processes. The company invests heavily in research and development to create new products that appeal to changing consumer tastes and preferences. For example, Pernod Ricard has launched new products such as Absolut Juice and Beefeater Pink to cater to the growing demand for flavored spirits.

Premiumization: Pernod Ricard is focused on increasing the share of its portfolio that consists of premium brands. The company is targeting high-end consumers who are willing to pay more for quality products. To achieve this, Pernod Ricard is investing in the production of premium spirits and wines, such as its Chivas Regal whisky and Campo Viejo Rioja wine.

Digitalization: Pernod Ricard recognizes the importance of digital technology in the modern business environment. The company is investing in digital marketing and e-commerce platforms to reach consumers in new and innovative ways. Pernod Ricard is also exploring the use of data analytics to better understand consumer behavior and preferences.

Sustainability: Pernod Ricard has made sustainability a core part of its strategy. The company is committed to reducing its environmental impact by promoting responsible production and consumption, reducing waste, and conserving natural resources. Pernod Ricard also supports community development and social responsibility initiatives in the areas where it operates.

Company Snapshot

$10,398.4M

Revenue

19,140

Employees

1975

Founded

Paris, France

Headquarters

SWOT Analysis

Strengths

Strong business presence worldwide
Strong production facilities
Well-established distribution network
Strong product portfolio
Strong global presence in over 160 countries
Success of new product mix
Highly skilled workforce
Extensive experience in the industry
Strong market leadership position in the beverages (Alcoholic) industry
Strong brand image
Wide range of products
Global presence

Weaknesses

Limited product portfolio
Growth setback in India
Focus on premium liquors
Focused on premium liquors
More investment in new technology is required
Dependence on Key Markets
Limited presence in emerging markets

Opportunities

Strategic acquisitions and product launches to strengthen its position in the RTD alcoholic beverages
Retail consumption
Rising demand for vodka in emerging market
Increasing adoption of online services by customers
Leveraging brand recognition in new segments
Expansion into new markets
Diversification of product portfolio
Increased focus on sustainability
Expansion into Non-Alcoholic Beverages

Threats

Intense competition in RTD alcoholic beverages
Impact of the Russian-Ukrainian conflict
Growing strength of local distributors
Competitive pressure
Fluctuating foreign exchange rates
Competition
Changing consumer preferences

Key Developments

Date	Approach	Development
October 2019	Product Launch	Pernod Ricard launched New Vodka Innovation, Absolut Juice. It is made by blending Absolut vodka with natural fruit flavors
June 2022	Product Launch	Pernod Ricard India introduced Havana Club 7, a super-premium rum that offers "Cuba in a Bottle." Havana Club 7 will cater to youthful and affluent customers seeking exclusivity and luxurious experiences. It is a black rum that has been aged in ex-Bourbon barrels and brings out the rich natural flavors of Cuba in a diverse way.
Feb-2022	Acquisition	Pernod Ricard's Avión brand has introduced Avión Reserva Cristalino Tequila to its Reserva line-up. The company has created a product that pays homage to every step of their production process from field to bottle, showcasing the uniqueness of their terroir, the character of agave, the purity of distillation, and the delicate relationship with wood during aging
Oct 2022	Acquisition	Pernod Ricard signed an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of Ultra-Premium and Prestige tequila. This new investment into the fast-growing agave category, mainly driven by the US market, complements the Group’s very comprehensive portfolio across price points and occasions.
2021	Acquisition	Acquisition of a minority stake in Sovereign Brands and its portfolio of super-premium wines and spirits.
February 2020	Product Launch	Pernod Ricard USA brand introduced sparkling malt beverage, Malibu Splash. The RTD malt beverage is available in four different flavors including passion fruit, strawberry, pineapple, and lime.
October 2019	Acquisition	Pernod Ricard in announced the acquisition of US based premium and super premium alcohol manufacturer Castle Brands. The acquisition was as a result of plans for expansion into the American whiskey segment.
2019	Acquisition	Acquisition of the super-premium gin Malfy and a majority stake in super-premium bourbons Rabbit Hole Whiskey, Castle Brands (Je£erson’s) and Firestone & Robertson Distilling Co. (TX).

Product Offering

Pernod Richard
- Luxury Wines and Spirits
- RTD Alcoholic Beverages
- Vodka
- Rum
- RTD Alcoholic Beverages

Financial Performance

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