Pernod Ricard Overview
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Founded: 1975
Workforce: ~19,140
Company Working: Pernod Richard is a France based company that specializes in manufacturing of alcoholic beverages. The company was formed as a result of merger of Pernod and Ricard companies, the two of France's largest suppliers and distributors of aniseed beverages. The company specializes into beers, wines & champagnes, and spirits and other flavored alcoholic beverages. Its product portfolio includes strategic international brands, luxury & prestige, specialty, wines, and strategic local brands. The newest category, specialty brands meets a growing demand for a smaller scale authentic craft products. The company has global presence with strong distribution network in more than 160 countries spread across Europe, North & South America, Asia and Rest of the world which includes Africa and the Middle East. The company has its salesforce in over 73 countries, with 89 production sites spread across 23 countries.
Strategy
The company's strategy focuses on sustainable growth through innovation, premiumization, and digitalization.
Innovation: Pernod Ricard emphasizes innovation in both its products and processes. The company invests heavily in research and development to create new products that appeal to changing consumer tastes and preferences. For example, Pernod Ricard has launched new products such as Absolut Juice and Beefeater Pink to cater to the growing demand for flavored spirits.
Premiumization: Pernod Ricard is focused on increasing the share of its portfolio that consists of premium brands. The company is targeting high-end consumers who are willing to pay more for quality products. To achieve this, Pernod Ricard is investing in the production of premium spirits and wines, such as its Chivas Regal whisky and Campo Viejo Rioja wine.
Digitalization: Pernod Ricard recognizes the importance of digital technology in the modern business environment. The company is investing in digital marketing and e-commerce platforms to reach consumers in new and innovative ways. Pernod Ricard is also exploring the use of data analytics to better understand consumer behavior and preferences.
Sustainability: Pernod Ricard has made sustainability a core part of its strategy. The company is committed to reducing its environmental impact by promoting responsible production and consumption, reducing waste, and conserving natural resources. Pernod Ricard also supports community development and social responsibility initiatives in the areas where it operates.
