Bridgestone Corporation Overview
Company Headquarters: Tokyo, Japan
Founded: 1931
Workforce: ~1,42,700
Company Working: Bridgestone Corporation develops, manufactures, and markets tires and other related products. It has 180 production and research and development facilities in 25 countries and sells its products in more than 150 countries, worldwide. The company manufactures tires for passenger cars, 4x4 vehicles, trucks and buses, all types of commercial, construction, and off-road vehicles, tractors and agricultural machinery, motorcycles and scooters, motorsport vehicles, aircraft, and construction and mining vehicles, as well as tubes, wheels, and related accessories. Its tire segment includes various brands such as Dueler, Alenza, Ecopia, Potenza, Turanza, Firestone, Supercat, and Dayton. The green tires are available under its Ecopia segment. These tires are eco-friendly as they offer enhanced safety and higher fuel efficiency by reducing the rolling resistance. Ecopia also reduces the production of harmful carbon dioxide emissions, which contribute to global warming.
The company has an extensive network of subsidiaries, which includes, Bridgestone Americas, Inc., Bridgestone Australia Ltd, Bridgestone Hispania, S.A., Bridgestone South Africa (Pty) Ltd, Bridgestone Tire Sales (Malaysia) Sdn. Bhd., and Bridgestone Retail Japan Co., Ltd.
Strategy
Bridgestone Corporation is focused on optimizing its research & development structure to develop a competitive and diverse product and service portfolio. It concentrates on its corporate mission of “serving society with superior quality” by conducting its research & development activities to establish a fiercely competitive business in the global market. The company collaborates with external parties to further enhance the effectiveness of its development activities. It strategizes to combine the technologies from its tire and diversified product segments as well as its ICT segment to strengthen its product and service offerings. Bridgestone Corporation is currently developing tires that provide a perfect balance between a long tire life and reducing manufacturing costs.
