Chanel S.A.

Chanel S.A. Overview

Company Headquarters: Paris, France

Founded: 1910

Workforce: ~27,018

Company Working: Chanel S.A. (Chanel) is involved in developing, manufacturing, and distributing luxury products. The company offers a broad range of products, including leather goods, ready-to-wear, eyewear, fashion accessories, fragrances, skincare, makeup, jewelry, and watches. Chanel provides its products in several countries in regions such as Europe, Asia-Pacific, and the Americas

Strategy

Chanel SA company works on a mix of demographic and psychographic segmentation strategies for making its offering available to the target market. Selective targeting strategies are used by the company for promoting its products to the selected customer groups. The company is also investing significant resources in research and development to ensure that it continues to innovate and meet the changing needs of consumers. And the company has a strong presence in all major markets and is continuing its expansion into new markets.

Company Snapshot

$12,273M

Revenue

27,018

Employees

1910

Founded

Paris, France

Headquarters

SWOT Analysis

Strengths

Strong presence across social media and e-commerce
Loyal customer base through out the globe
Focussed on providing premium products and does not rely on refurbished products

Weaknesses

High prices of the premium products as compared with global competitors
Availability of the same products by the competitors in the market

Opportunities

Opportunity in developing new products for young generation in the Asian countries

Threats

Stiff coemption from existing global players such as Gucci, Louis Vuitton and Prada
Rising protests the animal cruelty

Product Offering

Chanel S.A.
- Global Luxury Handbags Market

Financial Performance

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