Cognex Corporation Overview
Company Headquarters: US
Founded: 1981
Workforce: ~2,120
Company Working: Cognex Corporation provides machine vision products that capture and analyze visual information for the automation of tasks in manufacturing processes. The company operates its business through a single business segment—modular vision systems division (MVSD). The MVSD segment develops, manufactures, and markets modular vision systems and ID (identification) products that are used to control the manufacturing of discrete items by locating, identifying, inspecting, and measuring them during the manufacturing process. The company offers a variety of modular vision systems and ID products, such as machine vision systems, vision sensors, vision software, fixed-mount barcode readers, handheld barcode readers, mobile computers, barcode verifiers, and ID products. Geographically, the company has its operations in the Americas, Europe, and Asia.
Strategy
Cognex Corporation primarily follows an organic growth strategy. The company has launched a diversified range of vision and ID products designed to expand its customer base. Moreover, the provision of customized solutions has enabled the company to gain a significant share of vision system market. Furthermore, as a part of its inorganic strategy, the company is focused on increasing productivity and output of its businesses by building strategic partnerships with tech giants and acquiring small & medium sized organizations. On August 2015, Cognex acquired selected assets of Manatee Works, Inc., a US-based developer of barcode scanning software development kits (SDKs).
