Cutera

Cutera Overview

Company Headquarters: California, US

Founded: 1998

Workforce: ~540

Company Working: Cutera is a global manufacturer and supplier of laser and energy-based aesthetic systems to practitioners all over the world. The Company creates, develops, manufactures, distributes, and markets light and energy-based product platforms for physicians and other qualified practitioners to employ to provide safe and effective cosmetic treatments to its consumers. Furthermore, the Company sells third party-made skincare items. The Company's continuous research and development activities are primarily focused on the creation of new products as well as the improvement and enhancement of the Company's existing product line.

Strategy

Cutera is dedicated to creating new solutions that employ science and nature to promote health, beauty, and wellness. Furthermore, it seeks to broaden the company's global presence and footprint in both existing and attractive new markets. It intends to investigate possibilities that can supplement and differentiate the company's product portfolio and R&D strategy, expand current leadership, boost competitive positioning, enter new or adjacent markets, and provide long-term financial benefits.

Company Snapshot

$147.7M

Revenue

540

Employees

1998

Founded

California, US

Headquarters

SWOT Analysis

Strengths

Strong market presence in established markets
Products available globally
Diverse portfolio
Pioneer in aesthetic medical devices
Distribution across 65 countries
Leading provider of laser products
enLighten product has PICO & Nano technology in the tattoo removal product
Worldwide presence in more than 100 countries
Strong client base
Well established R&D facilities

Weaknesses

Company’s manufacturing facilities are limited
Inability to develop product in core market of dermatology and plastic surgery.
Poor financial performance
Reduced patient demand for aesthetic procedure
Limited product offerings
Highly dependent on the US market for its revenue generation

Opportunities

Enhancing the product portfolio by launching products
Collaborations to expand geographic reach
Opportunities to acquire new ownership stake
To increase more product line for the laser removal equipment
Expansion the distribution and networking channels overseas
Growing demand for microneedling devices
Rising awareness about aesthetic products

Threats

Stringent government regulations related to import and export
Fluctuation in currency
Stringent FDA regulations for dermatology and hair laser devices
Ensuring the product quality while delivering overseas
Ensuring rules and regulations of political and social issues
Pricing policies of different countries
Increasing competition in the market
Changes in government regulations

Key Developments

Date	Approach	Development
September 2019	Product Approval	Cutera received product approval from Health Canada for truSculpt iD Body Sculpting Technology. This will help the company to expand its product portfolio in Canada.
Fiscal year, 2016	Product Launch	enLighten III was launched which is used to remove multicolour pigments. The laser was launched with three wavelengths. 1064nm, 532nm and 670nm.
2016	FDA Approval	FDA approved enLighten III laser with wavelength of 670nm. The product include PICO+NANO technology.
December, 2014	Product Launch	enLighten laser was launched with the wavelength of 1064nm and 532nm.
July 2022	Product Launch	Cutera has announced the wider European availability of its award-winning fractional radio frequency (RF) microneedling technology, Secret RF. The skin revitalization platform is available to practitioners throughout most of Europe, including France, Germany, Austria, and Spain.
April 2019	Product Approval	Cutera reported that the Secret RF system has been given a Medical Device License by Health Canada, Canada's healthcare regulatory authority.

Product Offering

Cutera
- Enlighten
- Excel HR
- Excel V
- Excel V+ Laser
- Juliet
- Secret RF
- Trusculpt flex
- TruSculpt iD
- TruSculpt 3D
- Xeo
- Tattoo Removal Laser
- RF Microneedling Device
- RF Microneedling Market

Financial Performance

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