Digimarc

Digimarc Overview

Company Headquarter: U.S.

Founded: 2008 Workforce: ~200

Company Working: Digimarc Corporation is engaged in the provision of media identification and management solutions and is best known for its digital watermarking technologies. It develops solutions, licenses intellectual property, and provides development services. It also connects print, audio, and packaging to brand-defined online content which protects, identifies, and tracks digital files and confirms that the content and objects are genuine, unaltered, and from an authorized source. Its products include Digimarc Discover and Digimarc Barcode. The Digimarc Barcode is a proprietary method for imperceptibly enhancing packaging, images, and audio with data that is detected by enabled devices, such as phones, computers, barcode scanners, and machine-vision equipment. The Digimarc Barcode is increasingly being used in consumer goods, labels, commercial print, audio, digital images, and secure documents. The company also offers various software for mobile, desktop and embedded circuits as well. The services offered by the company include piracy intelligence, enhancement, quality control, integration, and program management. The company caters to various end users such as retail & brand, grocery, book publishing, application development, and media & entertainment. The company specializes in invisible barcodes, audio recognition, content identification, data-rich art, and mobile barcode scanner SDK.

Strategy

· The company strongly focusses on innovation and product development playing a key role in business growth strategy.

· The growth strategy encompasses both government and commercial businesses. The company plans to continue investing in R&D and sales & marketing to develop and market their products, including Digimarc Discover, Digimarc Barcode, and Guardian, to continue expand the intellectual property portfolio.

· The company is also capitalizing on new opportunities to acquire new customers.

Company Snapshot

$5.04M

Revenue

200

Employees

2008

Founded

SWOT Analysis

Strengths

Strong Distribution Network
Highly Skilled Workforce
Strong Brand Portfolio

Weaknesses

High Attrition rate in workforce

Opportunities

Organization's Core Competencies
Technological Competencies

Threats

Liability Laws in Different Countries
Changing Consumer Buying Behaviour

Key Developments

Date	Approach	Development
June-2018	–	Digimarc Corporation has got a patent issued for content recognition and synchronization using local caching
April-2018	–	Microsoft and Digimarc have recently partnered to integrate scanning software in Windows 10 operating system. Digimarc Corporation has announced a new 15-year partnership with Microsoft.

Product Offering

Digimarc
- Digimarc Barcode

Financial Performance

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