Digimarc Overview
Company Headquarter: U.S.
Founded: 2008 Workforce: ~200
Company Working: Digimarc Corporation is engaged in the provision of media identification and management solutions and is best known for its digital watermarking technologies. It develops solutions, licenses intellectual property, and provides development services. It also connects print, audio, and packaging to brand-defined online content which protects, identifies, and tracks digital files and confirms that the content and objects are genuine, unaltered, and from an authorized source. Its products include Digimarc Discover and Digimarc Barcode. The Digimarc Barcode is a proprietary method for imperceptibly enhancing packaging, images, and audio with data that is detected by enabled devices, such as phones, computers, barcode scanners, and machine-vision equipment. The Digimarc Barcode is increasingly being used in consumer goods, labels, commercial print, audio, digital images, and secure documents. The company also offers various software for mobile, desktop and embedded circuits as well. The services offered by the company include piracy intelligence, enhancement, quality control, integration, and program management. The company caters to various end users such as retail & brand, grocery, book publishing, application development, and media & entertainment. The company specializes in invisible barcodes, audio recognition, content identification, data-rich art, and mobile barcode scanner SDK.
Strategy
· The company strongly focusses on innovation and product development playing a key role in business growth strategy.
· The growth strategy encompasses both government and commercial businesses. The company plans to continue investing in R&D and sales & marketing to develop and market their products, including Digimarc Discover, Digimarc Barcode, and Guardian, to continue expand the intellectual property portfolio.
· The company is also capitalizing on new opportunities to acquire new customers.
