Automatic content recognition is an emerging technology that is widely used to capture and identify digital content across devices connected to internet. The automatic content recognition technology generally works on certain algorithms that identify and capture the content. This content is often in the form of an image, video clip or an audio note. The major technologies being used to identify the content include fingerprinting, watermarking, and speech recognition. Many companies provide these technologies integrated within a mobile application. Advertising, media & entertainment, and consumer electronics are the leading end-users for automatic content recognition technology. The applications of automatic content recognition include content enhancement, content identification, real-time audience measurement, and broadcast monitoring.
The global automatic content recognition market is expected to grow at 27.2% CAGR during the forecast period, 2017-2023. In 2017, the market was led by North America with 36.5% share, followed by Europe, and Asia Pacific with shares of 29.2% and 20.1% respectively. There has been developments in the media and advertising industry considering the recognition of content and personalizing the output. Shazam, allows the users to identify any of the music played in the background and display matching results. Another great example of content recognition is the Google Images, wherein the user can upload any image and get search results based on the content recorder in the image.
The global automatic content recognition market has been segmented based on technology, end-user application, and region. Of all the technology, speech recognition accounted for the largest market share of 42.5% in 2017, with a market value of USD 452.1 million, which is projected to grow at a CAGR of 28.3% during the forecast period. Based on end-user application, advertising, media and entertainment accounted for the largest market share of 24.5% in 2017, with a market value of USD 261 million, which is projected to grow at the highest CAGR of 29.3%.
The major companies offering software, and services in automatic content recognition market across the globe include Arcsoft Inc, Digimarc Corporation, Microsoft Corporation, ARC Cloud, Audible Magic Corporation, Clarifai Inc, Enswers Inc, Beatgrid Media B.V and Shazam Entertainment. These companies had adopted organic and inorganic market growth strategies, such as new product development, product enhancement, partnerships and collaborations, and mergers and acquisitions, to enhance their customer base and broaden their product portfolio offerings in the content recognition market.
· Rest of the World: 25.6%
Key Leading Countries
· U.S.
