ICT

Microsoft Corporation

Company Profile Analysis

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Microsoft Corporation - ICT showcase

Year Founded & Workforce

1974-12-31

140,000 Employees

Industry

ICT

Services

M

Microsoft Corporation Overview

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Founded: 1975

Workforce: ~140,000

Company Working: Microsoft Corporation (Microsoft) is one of the leading providers of software, services, devices, and solutions. Its products include operating systems, cross-device productivity applications, server applications, business solution applications, and desktop and server management tools. The company operates through three business segments: productivity and business processes, intelligent cloud, and more personal computing. The productivity and business processes segment includes products and services for communication and information technology. The company's productivity and business processes segment offer products and services related to communication and information technologies. Office 365 is its cloud-based service that provides access to Office and other productivity services. The intelligent cloud segment offers public, private, and hybrid server products and cloud services. The more personal computing segment offers the Windows operating system, devices, gaming platforms, and search engines. The company has a presence in more than 190 countries.

Strategy

Microsoft’s business strategy is focused on technology innovation that helps it to maintain its position in a competitive environment. The company is focused on developing its complete intelligent solutions portfolio by investing heavily in its Azure platform and building AI-integrated cloud-based services such as Azure Cognitive Services, Azure Machine Learning, and data services such as Azure Cosmos DB. The Azure platform enables its users to develop, deploy, and manage applications without altering the underlying platform, thereby offering an enhanced user experience. Microsoft also emphasizes offering tools which can be used for developing simple as well as advanced machine learning models; due to this, the company is witnessing a rapid adoption of Azure services. The company aims at making its suite of cloud-based services platform agnostic, making them widely available while maintaining its security in order to expand its consumer base. The company also believes in growing through mergers and acquisitions. In 2018, Microsoft acquired various companies such as Semantic Machines, Bonsai, and Lobe operating in the machine learning and AI environment, further helping the company to strengthen its position in the global machine learning market.

Company Snapshot

$125.84M

Revenue

140,000

Employees

1974-12-31

Founded

New York, US

Headquarters

SWOT Analysis

Strengths

  • Extensive R&D
  • Broad product and services portfolio
  • Established market presence
  • Strong R&D
  • Broad products and services portfolio
  • Strong brand image and alliances
  • Infusion of AI technologies in products
  • Strong research and development
  • Wide product portfolio
  • Strong R&D capabilities
  • Wide products and services portfolio
  • Strong financial performance with a significant market share
  • Broad product and service portfolio
  • Robust R&D proficiency
  • Global distribution network
  • Wide ranging product offerings
  • Strong Research and Development
  • Brand Reputation
  • Strong Distribution Channels
  • Brand Loyalty
  • Strong brand image
  • Product alignment with positive externalities
  • Integration of AI technology in their product
  • Increasing number of strategic partnerships
  • Strong line enterprise grade cloud products
  • Strong Brand Image
  • Broad product and services
  • Portfolio established market presence
  • Market leader in healthcare technologies
  • Strong global footprint
  • Highly skilled workforce
  • Strong financial performance
  • Robust research and development capabilities
  • Vast market reach and loyal customer base

Weaknesses

  • Legal proceedings
  • High debt
  • Substantial debts
  • Technical inconsistency in digital assistance product “Cortana”
  • Potential Lawsuits
  • HIgh debts
  • Limited success outside core business
  • Litigations
  • Legal involvements
  • Significant indebtedness
  • Slow to innovate
  • Dependence on hardware manufacturers
  • Vulnerability to cyber crime
  • Imitability of products
  • Lack of dominant computer hardware products
  • Potential lawsuits
  • Vulnerability to cyber threats
  • Lack of dominance in computer hardware
  • Vulnerability to Cybercrime
  • Substantial indebtedness
  • High debts
  • Legal proceedings
  • Security issues
  • Dependence on hardware manufacturing

Opportunities

  • Increased adoption of cloud computing services
  • Strategic acquisitions
  • Increasing adoption of cloud computing services
  • Scope for developing innovative Internet of Things (IoT) technologies
  • Cyber-security
  • Cloud-based services expansion
  • Increasing adoption of cloud computings services
  • Significant growth prospects through tie-ups and mergers & acquisitions
  • Economic uptick and increase in customer spending
  • Increasing adoption of cloud-based services
  • Growth in cloud data traffic
  • Increased adoption of IoT
  • Strategic acquisition
  • Increasing adoption of cloud computing service
  • Focus on Internet of Things (IoT) technology
  • Cloud-based Industries
  • Global urbanization
  • Innovations in computer hardware
  • Expansion of its cloud-based services
  • Growth opportunities through acquisitions and partnerships
  • Expanisonof Azure Predictive Maintenance IoT service
  • Global Urbanization
  • Innovation in computer hardware
  • Increasing adoption of cloud
  • Cloud business growth
  • Partnership and acquisitions
  • Opportunity for growth through strategic mergers and acquisition

Threats

  • Software Piracy
  • Increasing IT complexity
  • Intense competition
  • Software piracy
  • High competition
  • Growth opportunities by acquisition and partnerships
  • Software piracy issues
  • Intense competition in the market
  • Rapid changes in technology
  • Intense market competition
  • Piracy
  • Intense competition in software products
  • Changing consumer needs and habits
  • Product piracy
  • Intense competitive pressure
  • Increased competition
  • Intense Competition
  • Prracy
  • Privacy
  • Intense rivalry
  • Strong competition among prominent players
  • Increasing IT complexities
  • Intense rivalryIntense rivalry

Key Developments

DateApproachDevelopment
May 2019Product LaunchMicrosoft Corp. launched a series of new Azure services and developer technologies with advanced capabilities spanning across AI, mixed reality, IoT, and blockchain. The company is expected to share these and other advancements in hybrid cloud and edge computing at its Microsoft Build conference.
May 2019Product LaunchMicrosoft launched its new cloud security product—Azure Sentinel cloud security platform. The tool uses AI for filtering data, including Office cloud data, for threats using the power of rented cloud computing rather than buying more on-premises servers. Azure Sentinel works with security software from Check Point Software, Cisco, Symantec, and Palo Alto.
July 2016Product LaunchMicrosoft launched Surface as a Service, a Device as a Service (DaaS) program for surface tablets. Through this program, Microsoft’s partners, who offer cloud solutions, can provide managed services for surface devices with regular customized solutions for Office 365, Windows 10, and other independent software.
Microsoft launched Cortana skill kit targeting enterprise developers. The platform uses Azure Bot Service and understands languages with the help of Azure Cognitive Services, that allows developers to create enterprise specific skills for Cortana.
Microsoft and Amazon partnered to enhance the capabilities of their digital assistances Cortana and Alexa respectively. Alexa and Cortana work in collaboration with each other to provide customers with more helpful and richer experience.
Microsoft announced its partnership with RIT’s National Technical Institute for the Deaf for piloting its AI-powered speech and language technology which provides support to children in classroom which are deaf or hard of hearing. The project will be equipped with AI-powered real-time captioning service, as an add-in to Microsoft PowerPoint called Presentation Translator.
Product DevelopmentMicrosoft released ML.NET 1.0, a free, open-source, cross-platform machine learning framework. The machine learning framework provides support for machine learning tasks such as binary classification, multi-class classification, anomaly detection, and recommendation; data transformation and featurization are some of the key components of ML.NET 1.0, which help the users to easily build and deploy their machine learning models.
Product DevelopmentMicrosoft launched Azure Machine Learning services. The service contains advanced capabilities which are designed to simplify the process of building, training, and deploying machine learning models. Furthermore, the support for open-source frameworks such as PyTorch, TensorFlow, and scikit-learn offers flexibility to the data scientists to use the tools of their choice. The automated machine learning solution enables new or experienced data scientists to identify suitable algorithms and hyper parameters faster.
August 2018Product DevelopmentMicrosoft released new features to the Microsoft PowerApps. The upgrade covers new quality tools for testing and debugging; easy to build AI models that can be implemented without any prior programming or data science knowledge; web portals which store data in a common data service platform for the employees or users to access from anywhere in the organization.
May 2019Product LaunchMicrosoft announced the launch of Azure IoT Hub device streams. It is a new PaaS service that addresses streaming analytics needs by providing a foundation for secure end-to-end connectivity to IoT devices.
May 2019Product LaunchMicrosoft announced the integration of Azure IoT Hub with Event Grid in device telemetry events. The new capability to subscribe to device telemetry events allows easy integration of data from preventive maintenance sensors into other Azure services, including serverless compute services like Azure Functions and Azure Logic Apps as well as non-Azure services using webhooks.
November 2019Product LaunchMicrosoft announced the launch of the Azure HPC cache. It is a new service that provides file caching for high-performance computing. It solves common latency problems between computing and storage via a cost-effective performant file system cache. Azure HPC cache supports on-premise NAS and Azure Blob.
March 2022Product DevelopmentMicrosoft has enhanced Translator and other Azure AI services using a new class of artificial intelligence models called Z-code that its researchers have created. These models provide the same performance and quality advantages as other large-scale language models but can be operated much more effectively.
March 2022CollaborationAT&T and Microsoft have expanded their existing collaboration to combine the telecommunications company's 5G network with Azure's private mobile edge computing. This collaboration allows for the development of whole new applications and use cases. The combination of 5G and edge compute has the potential to completely change the way businesses operate. Thus, boosting revenue for the company.
February 2023PartnershipComplete stack observability in minutes with Azure Native New Relic Service. One such partner on Azure is New Relic, a leader in the Gartner Magic Quadrant for 10 years for Application Performance Management and Observability.
March 2022PartnershipThe Azure Cloud Adoption Framework has welcomed Datadog, Inc. as a partner. Datadog is a monitoring and security platform for cloud applications. Azure users can now take advantage of Datadog's monitoring and security capabilities to speed their cloud adoption with confidence thanks to the framework, which offers enterprises moving to Azure recommended tools, best practices, and documentation.
August,2022OthersMicrosoft Teams monitoring has a free trial available, according to Zenoss, a pioneer in AI-driven full-stack monitoring. This advanced real-time Microsoft Teams streaming data monitoring is now accessible for a free trial. It is part of a larger set of initiatives targeted at business communications platforms
March 2022CollaborationThe collaboration between Cognizant and Microsoft to develop a new digital health solution to enable remote patient monitoring for better medical treatment was revealed today. The new solution from Cognizant, which uses Microsoft Cloud for Healthcare components, is the first of several that will combine virtual health and remote patient monitoring. It will use gadgets like smartwatches, blood pressure monitors, and glucose meters to gather and transmit patient health data to providers.
May 2023Product LaunchMicrosoft Corp. announced a suite of new AI tools and enhancements to Microsoft Cloud, with the goal of transforming the non-profit industry and how fundraisers contact contributors, manage campaigns, and optimise operations. In addition, the business unveiled a restricted private preview of a new AI-powered fundraising probability model for organisations.
April 2023Partnership ExpansionMicrosoft Corp. and Epic expanded their long-standing strategic relationship to develop and incorporate generative AI into healthcare by combining the scale and capability of Azure OpenAI with Epic's electronic health record software. The collaboration extends a long-standing agreement by allowing organisations to run Epic environments on the Microsoft Azure cloud platform.
March 2023Product LaunchMicrosoft Corp. announced that Microsoft 365 Copilot introduces the potential of next-generation AI to its office productivity solutions. Copilot, has been tested with a small number of commercial customers, integrates the power of large language models with corporate data and Microsoft 365 applications to unlock creativity, boost productivity, and uplevel abilities.
December 2022CollaborationMicrosoft Corp. and Viasat collaborated to provide internet connectivity to 10 million people worldwide, including 5 million in Africa. Viasat, a communications company, collaborated with Microsoft's Airband Initiative to deepen Airband's operations in Nigeria, Guatemala, Mexico, and the US, as well as prioritise expanding the programme to Egypt, Senegal, and Angola to provide much-needed internet access, often for the first time.
October 2022PartnershipCisco and Microsoft Corp. partnered in the Certified for Microsoft Teams programme. this partnership provides customers with more ability to run Microsoft Teams directly on Cisco Room and Desktop devices Verified for Microsoft Teams, including the option of Teams as the standard experience.
August 2022PartnershipBarclays Bank PLC (Barclays) and Microsoft Corp. collaborated enabling interaction for more than 120,000 coworkers and service partners in critical locations worldwide. Barclays is consolidating its existing communications and collaboration capabilities under the arrangement, with Teams replacing multiple point solutions formerly in use across the organisation.
June 2022LaunchMicrosoft Corp. launched a Microsoft Viva Sales, a new seller experience application which combines any CRM system with client engagement data from Microsoft 365 and Microsoft Teams. It uses AI to deliver personalised insights and suggestions to help sellers connect with their customers more effectively. This enables merchants to personalise their client contacts more effortlessly, resulting in faster deal completion.
June 2022PartnershipThe Procter & Gamble and Microsoft Corp. entered into multi-year partnership that would harness the Microsoft Cloud to assist P&G develop the future of digital manufacturing. The partnership helps to accelerate and expand P&G's digital production platform, as well as harness the Industrial Internet of Things (IIoT) to deliver products to consumers faster, increase customer happiness, and save costs.
April 2022CollaborationThe Kraft Heinz Company and Microsoft Corp. collaborated to create solutions to speed the consumer products transition and enable a more robust supply chain. Kraft Heinz and Microsoft established a collaborative Digital Innovation Office to co-engineer novel technologies to help the firm reinvent digital production and achieve efficiencies through hybrid experiences driven by Microsoft AI, machine learning, and IoT.
March 2022LaunchMicrosoft Corporation published its second annual Work Trend Index report named as, "Great Expectations: Enabling Hybrid Work." The firm also unveiled new capabilities for Microsoft Teams, Microsoft 365, Surface Hub, and Microsoft Viva to enable hybrid work and fulfil employees' changing workplace expectations.
January 2022PartnershipFedEx Corporation and Microsoft Corporation launched new solution in their multiyear collaboration to change e-commerce, supply chains, and logistics. FedEx and Microsoft combined FedEx network intelligence with Microsoft Dynamics 365 abilities to launch a cross-platform "logistics as a service" for retailers, vendors, and brands.
July 2018PartnershipPartnership between GE Aviation and Microsoft to advance airlines' digital transformation

Product Offering

  • Microsoft Corporation
    • 3D Sensor (App) 3D Scan with Kinet
    • Enterprise High Productivity Application Platform as a Service
    • Hybrid Cloud
    • AI in drug Discovery Market
    • Global MOIRaaS Market
    • Digital Workspace (Cloud)

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Microsoft Corporation as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

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