Fooding Group Limited Overview
Company Headquarters: Shanghai, China
Founded: 1995
Workforce: ~470
Company Working: Fooding Group Limited (Fooding Group) is one of the leading manufacturers and exporters of food ingredients and additives in China that are generally used in a wide range of food & beverage products. The company’s product portfolio comprises several products ranging from acidity regulators to essential oils, herbal extracts to preservatives, antioxidants to sweeteners, etc. Fooding Group started as a small food additives manufacturer under the company name Jinhua Chemicals and is presently operating through thirty-five manufacturing facilities and three plant bases. Glucose is part of the sweeteners category and also comprises aspartame, dextrose anhydrous, high fructose syrup, acesulfame-K, mannitol, neotame, isomalt, sorbitol, stevia, xylitol, sucralose, maltodextrin, and various other sweeteners.
Strategy
Fooding Group is constantly participating in various exhibitions including FIC 2023 in Shanghai, China; FI Europe Ni 2019, Paris, France; Fooding at Nutrition Food Ingredients, Istanbul 2019; HI China 2019, Shanghai, China; Africa Food Manufacturing 2019, Cairo, Egypt; Ingredients Russia, 2019, Moscow, Russia; and various others. These exhibitions help in marketing the product in various parts of the global market through its supply of free samples and gifts to new customers. Participation in exhibitions aids in new client acquisition as these help in establishing a personal relationship with new clients. In addition, the company’s ISO9001:2008 quality certification serves as evidence for the quality of the products among its peers.
