Vertical: CFnBBase Year: 202212 Sections
Market Size (2022)
$796.04M
Projected (2030)
$1.71B
CAGR (2020–2030)
9.7%
Key Players
10+
The global stevia market is poised to observe major growth during the forthcoming years, exhibiting a growth rate of 10.20% between 2023-2030. The global stevia market accounted for a value of USD 796.04 million in 2022 and is likely to touch the value of USD 1,714.27 million by the end of the review period.
Stevia is one of the plant-based sweeteners that have a range of applications in various food products, beverages, dietary, functional foods & beverages, along with nutraceuticals products. Stevia also has a range of applications in the production of health supplements, and sports nutrition products. Stevia is sourced from the Stevia Rebaudiana plant and is also more than 200 times sweeter than regular sugar and is also a zero-calorie sweetener. The surging incidences of obesity across the globe have tended consumers to shift towards stevia-based products.
Liquid extract, powder extract, and stevia leaves are the major segment based on type, among which powder extract accounted for the leading market share in 2022 with a market share of 58.46% and was valued at USD 465.4 Million in 2022. It is further poised to create an absolute dollar opportunity worth USD 613.89 Million by 2030 over 2023. This is primarily owing to surging application in the production of various food products along with beverages. The powder extract segment is followed by the liquid extract segment which was valued at USD 205.3 Million in 2022 and is poised to grow at a CAGR of 9.53% during 2023-2030.
Based on nature, organic and regular are the major segments among which the regular/conventional segment held the major share owing to ease in availability and production technique. Regular stevia is poised to grow at a CAGR of 10.38% during 2022-2030 to reach a market valuation of USD 1,455.6 Million by 2030. It is further poised to create an absolute dollar opportunity worth USD 788.36 Million by 2030 over 2023. The organic segment is anticipated to have the most lucrative prospects for the global stevia market and is poised to grow at a CAGR of 9.20% during 2022-2030 to reach a market valuation of USD 258.6 Million by 2030. It is further poised to create an absolute dollar opportunity worth USD 129.87 Million by 2030 over 2023.
Residential/retail and commercial are the major segments under application, among which the commercial segment emerged as the major segment in 2022 with a share of 79.31% in terms of value. It is poised to grow at a CAGR of 10.56% during 2022-2030 to reach a market valuation of USD 1,393.4 Million by 2030. It is further poised to create an absolute dollar opportunity worth USD 762.08 Million by 2030 over 2023. Commercial application is further bifurcated into dairy and frozen desserts, bakery and confectionery, sweet and savory snacks, tabletop sweeteners, packaged food products, dietary supplements, and others. Among the commercial applications, the beverages segment accounted for 35.51% market share in 2022 and is poised to grow at a CAGR of 9.47% during 2023-2030. It is further poised to create an absolute dollar opportunity worth USD 238.07 Million by 2030 over 2023.
Beverages application is followed by tabletop sweetener application which is poised to grow at 11.81% CAGR to reach USD 321.4 Million by 2030. However, the usage of stevia in packaged food products is poised to grow at a CAGR of 12.52% during 2023-2030, and it is poised to be valued at USD 141.2 Million by 2030. The increasing application of stevia to produce various health supplements and dietary food products owing to increasing demand for sugar-free products is poised to increase the commercial applications in the short to medium-term forecast period.
Based on the distribution channel, the global stevia market is segmented into online, and offline, among which the offline segment held the leading market share of 73.51% in 2021 and is likely to grow with a CAGR of 10.27% during the forthcoming years. The online segment is anticipated to have more growth prospects as the various manufacturers are focusing on digital marketing and e-retailing for their products. These are the factors associated with online distribution channels likely to have a positive growth prospect for the market. It is poised to grow at a CAGR of 9.98% during 2023-2030 and create an absolute dollar opportunity worth USD 237.13 million by 2030 end over 2023.
Among the regions, Asia Pacific accounted for 45.14% market share in 2022 and is likely to grow with a CAGR of 11.99% during the forthcoming years.
The Stevia Market market is projected to grow at a CAGR of 9.7% from 2020 to 2030.
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View Subscription PlansStevia is a zero-calorie as well as natural sweetener sourced from the plant Stevia Rebaudiana. Stevia is one of the best replacements for conventional sugars as it does not contain any calories and is also enriched with various antioxidants such as flavonoids, tannins, kaempferol, triterpenes, quercetin, and caffeic acid. The increasing health consciousness among consumers across the globe is the major factor that is bolstering the demand for zero-calorie products that in turn give a thrust to the stevia market. Moreover, with the surging awareness regarding health-beneficial properties associated with the intake of stevia-based products, consumers are preferring stevia as a replacement for conventional sugar. Apart from that, various manufacturers operating in the food and beverage industry are also using stevia for the production of various products such as yogurt, coffee, and smoothies, along with teas to offer products with the lesser count of calories. Moreover, stevia also works as steroids that in turn increase its application in the production of various nutraceutical products such as dietary and health supplements along with functional food and beverages. Apart from that, stevia is also beneficial for skin health as it prevents various diseases associated with the skin such as dermatitis, and eczema.
The functional benefits of stevia associated with the skin drive its demand for skin care products which in turn bolsters its growth. The increasing awareness regarding numerous advantages leads to surging demand for stevia in commercial applications across the globe and is likely to grow over the forthcoming years.
Furthermore, North American nations such as the US, and Canada along with various European nation is witnessing a higher demand for low-calorie sweeteners owing to increasing obese demography. Obesity is the major cause associated with the incidences of various CVDs (cardiovascular diseases) such as diabetes, strokes, and blood pressure. The increasing trend of sugar reduction among health-conscious demographic along with increasing expenditure on fortified food products with negligible or zero-calorie giving an impetus to the sales of stevia-based products globally. The manufacturers associated with food and beverages operating in the market have introduced various zero, reduced, and sugar-free products that are paving the way for the stevia market. Moreover, the increasing innovations owing to the advancements in the technology associated with stevia-based products are paving the way for the market and are likely to observe significant growth during the forecast years.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2022
Historical Period
2020 – 2021
Forecast Period
2023 – 2030
Primary Interviews
150+
Historical data (2020–2022) and forecast period (2022–2030)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe stevia market is projected to register a CAGR of 10.20% during the review period. The key factors driving the growth of the stevia market are the growing number of people suffering from diabetes and obesity coupled with the increased levying of taxes by government bodies on sugar sweetened beverages as well as growing innovations by key players. However, stringent government regulations are expected to restrict the market's growth during the forecast period. Furthermore, wide usage of stevia in various applications is anticipated to create growth opportunities for the market and for the players in the global market till the review period. The global stevia market is highly competitive, with key industry players adopting various strategies such as expansions, acquisitions, and product launches to strengthen their market positions. Most companies in the market focus on expanding operations across regions, augmenting their capabilities, and building strong partnerships.
The growth of market players is dependent on market conditions, government support, and industry development.
The key players operating in the stevia market include Cargill, Incorporated (US), Ingredion Incorporated (US), Tate & Lyle PLC. (UK), Archer-Daniels-Midland Company (ADM) (US), Tereos (France), GLG LIFE TECH CORP. (Canada), NOW Foods (US), Fooding Group Limited (China), HOWRAIN (China), and Sunwin Stevia International Inc (China) dominates the market due to brand reputation, product differentiation, financial stability, and strong distribution network. The players are focused on lowering their environmental footprint and investing in research and development along with strategic growth initiatives such as acquisitions and product launches to strengthen their market position and capture a large consumer base.
The benchmarking is done by assessing the product breadth & price range offered; operating locations globally; strategic partnerships, collaborations, and M&A carried out by the company in the sector; and product and based on the years of experience in the industry.
Bargaining Power Of Suppliers
The raw material in the global stevia market includes leaves of stevia plant. The presence of an average number of suppliers across the region tends to moderately affect the bargaining power of suppliers in the global stevia market. For example, Ingredion Incorporated is a leading provider of ingredient solutions serves clients in more than 120 countries. Stevia is a plant-based, natural sweetener that can be used in place of sugar and artificial sweeteners. It is a nutritious substitute that is appropriate for usage in all food and beverage categories, including beverages, bars, supplements, savoury sauces and many more. Moreover, market players enter into partnerships and agreements with raw materials producers and suppliers to ensure a continuous, uninterrupted supply. For example, in November 2019, Avansya, a joint venture between Cargill and Royal DSM founded in Q4 2018, is beginning operations with the nation's first plant to use microbial fermentation to produce the zero-calorie sweetener Stevia. This 50/50 collaboration was established to combine the technologies of both businesses for fermenting steviol glycoside products (Reb M and Reb D), providing food and beverage producers with a more scalable, long-lasting, and affordable source for these highly sought-after molecules obtained from the stevia plant.
Hence, the bargaining power of suppliers in the Global stevia market is expected to be moderate.
Bargaining Power Of Buyers
The presence of a moderate number of established stevia manufacturers operating in the region increases availability and the switching costs for buyers. For instance, Cargill Incorporated provides a range of stevia products such as Truvia Stevia Leaf Extract and ViaTech Stevia Leaf Extract. The special qualities of the stevia leaf have been the subject of more than 300,000 hours of research by Cargill scientists. Their comprehensive variety of stevia sweeteners, proven formulation expertise and deep market insights translate into their competitive advantage. Furthermore, in November 2019, Avansya, a joint venture (JV) between Cargill and DSM started the production for the first commercial-scale fermentation facility for EverSweet stevia sweeteners in the US. This occurs at a time when manufacturers dodge sugar levies, worldwide consumers continue to demand healthier options, and sugar reduction remains a significant subject in food and beverage innovation. The number of buyers in the global market is high and diversified, due to which manufacturers provide products with differentiated and innovative features.
Hence, the bargaining power of buyers in the Global stevia market is expected to be moderate.
Threat Of New Entrants
Moderate capital investments required to produce stevia with various innovations favor the entry of new players in the global stevia market. However, the presence of established players in the market acts as a challenge for new entrants to establish their brands. For instance, Archer Daniels Midland Co (ADM) provides SweetRight® stevia is made of patented stevia ingredients and is created from organically sourced sources, making it appealing to customers who choose their food based on how closely it relates to nature. Furthermore, stringent government regulations related to packaging of junk food and beverages may also exert an entry barrier. Thus, the threat to new entrants in the global stevia market is expected to be moderate during the forecast period.
Hence, the threat of new entrants in the Global stevia market is expected to be moderate.
Threat Of Substitutes
There are substitutes for stevia i.e., coconut sugar, maple syrup and others. Coconut sugar is versatile and is now readily available. It is abundant in polyphenols, iron, zinc, calcium, potassium, antioxidants, phosphorus, and other phytonutrients. Coconut sugar is produced by extracting the sap from the coconut blossoms and then heating it. The next step is the evaporation process, which produces coconut sugar. Date sugar, which is made from dried dates, and coconut sugar are commonly swapped out in recipes due to their similar flavors. Both are usually considered as a great source of sugar substitutes for baking.
In addition to being a fantastic source of manganese, maple syrup also has calcium, potassium, and zinc, making it one of the greatest natural sugar alternatives. This natural sweetener's abundance of antioxidants aids in scavenging free radicals and lowering oxidative damage. Thus, the threat of substitutes in the global stevia market is expected to be high during the forecast period.
Hence, the threat of substitutes in the Global stevia market is expected to be high.
Intensity Of Rivalry
A high intensity of rivalry marks the global stevia market due to the presence of numerous local and global manufacturers. The established players in the market are targeting competitors in terms of quality, price, and product differentiation, thus making the industry competitive and reducing profit potential for the existing firms. The key players invest in product development by introducing various stevia to bring about innovation in their product lines and meet changing consumer preferences. For example, in June 2022, Ingredion, Inc. has expanded during the previous five years by making investments in things like plant-based proteins and stevia-based sweeteners. Future expansion might geographically occur in Europe, South America, and Asia, as well as in specific flavours. Furthermore, in April 2020, leading global distributor of plant-based chemicals Ingredion announced that it has agreed to pay an undisclosed sum for a 75% controlling stake in cutting-edge stevia business PureCircle.
Hence, the intensity of rivalry in the Global stevia market is expected to be high.
Market estimates by geography (2030)
InsightAsia Pacific leads with $875.98M by 2030.
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View Subscription Plans| REGION | 2020 | 2022 | 2030 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $166.68M | $242.24M | $355.78M | 7.9% | 21% |
| Europe | $114.43M | $176.34M | $280.59M | 9.4% | 16% |
| Asia Pacific | $299.64M | $490.44M | $875.98M | 11.3% | 51% |
| Rest of the World | $97.20M | $139.70M | $201.90M | 7.6% | 12% |
| Total | $677.95M | $1.05B | $1.71B | 9.7% | 100% |
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View Subscription PlansTotal Market Size
$1.71B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Powder Extract | $1.08B | 10.9% | 63% |
| Liquid Extract | $418.42M | 8.7% | 24% |
| Stevia Leaves | $216.61M | 6.6% | 13% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Stevia Market covering market dynamics, competitive landscape, and strategic outlook.
The Stevia Market market is projected to reach $1.71B by 2030, growing at 9.7% CAGR. The Powder Extract segment holds the largest share.
The Global stevia market is projected to witness significant growth, exhibiting a CAGR of 10.20% during the forecast period 2023-2030. The key factors driving the growth of the stevia market are the growing number of people suffering from diabetes and obesity coupled with the increased levying of taxes by government bodies on sugar-sweetened beverages as well as growing innovations by key players. However, stringent government regulations are expected to restrict the market's growth during the forecast period. Furthermore, wide usage of stevia in various applications is anticipated to create growth opportunities for the market.
The curbing population coupled with the large number of people suffering from diabetes as well as obesity coupled with the increased inclination towards plant-based sweeteners such as stevia owing to the various benefits provided by it such weight management, diabetes control, reduces the risk of pancreatic cancer, helps reduce blood pressure and many more are likely to positively influence its market growth. As a part of this, according to Diabetes Research Institute, in 2018, 10.5% of Americans, or 34.2 million people, have diabetes. 10.2% of the population, or around 26.8 million people, were projected to have diabetes. There are about 7.3 million diabetics who have not yet received a diagnosis. In addition, there were 1.5 million new cases of diabetes identified in adults in the United States. This includes over 210,000 kids and teenagers under the age of 20.
Apart from this, the increasing initiatives taken by various government bodies operating across various regions to control obesity is likely to propel its market growth. For instance, by improving nutrition advice in local agencies and community sites and looking into a food hub infrastructure, the Alabama Cooperation System's Alabama Preventing and Reducing Obesity programme aids Alabamians for Long-Term Health in expanding access to healthier foods. To connect transportation infrastructure with homes, early care and education programmes, schools, workplaces, parks, and recreational facilities, they are also developing master plans and land use interventions. The Arkansas Delta Region Obesity Programme also works with partners to connect sidewalks, paths, bicycle routes, and public transit with homes, early care and education facilities, schools, workplaces, parks, and recreation centres. Additionally, the programme collaborates with food vendors, distributors, and producers on the purchase and sale of healthier. In addition, the programme is creating healthy eating guidelines in significant institutions. Georgia is concentrating on places like schools, food-selling areas, health departments, churches, and parks where kids and families regularly congregate in the counties of Calhoun, Clay, Dooly, Stewart, and Taliaferro. Georgia is also focusing on logistics, food distribution, and media and social media awareness campaigns. Activities are carried out in local communities, at the county level, and at the regional/state level for a more major systemic change.
Kentucky works with counties to create master plans that promote active living, link residents to popular spots, and provide opportunities for recreation. They are working with schools, religious organisations, after-school programmes, food banks, and other community venues to provide better meals by utilising nutritional criteria and more moral purchasing practises. They are also seeking to boost community access to fruits and vegetables using fruit and vegetable coupons at schools and connections to farmers markets.
The Healthy Access, Behaviours, and Communities II (Healthy ABCs) initiative seeks to promote accessibility to options for healthy diet and exercise by integrating target parishes in complete streets design and implementation and by assessing transportation options. Retailers, farmers markets, faith-based organisations, healthcare organisations, and providers of early care and education are working together to improve nutrition recommendations and expand access to nutrient-dense food. Hence, the growing number of people suffering from diabetes coupled with the increasing initiatives taken by government organizations operating across various regions to promote healthier lifestyle for people suffering from obesity and diabetes is likely to drive its market growth.
The wider inclination of consumers towards stevia owing to the various benefits provided by it such as reduced weight, controlling diabetes and many more, has compelled manufacturers to incorporate them in its product which in turn is a vital factor boosting its market growth. For instance, according to the type of chocolate, sugar, specifically sucrose, makes up between 30 and 70% of the formulation. In addition to sweetness, sugar endows chocolate with a variety of useful qualities, such as a melting profile, texture, taste, and rheological characteristics. These factors make substituting strong sweeteners like stevia for sugars a difficult task when making chocolate confections. When using stevia instead of sugar, bulking agents are essential. Inulin and polydextrose were examined for their effects on physicochemical and sensory qualities in a recent study on sugar-free chocolate that was sweetened with stevia extract. The findings show that the inulin-containing chocolate performed better than full sugar controls on numerous physicochemical measures (melting point, plastic viscosity, and behavior flow index), and was quite comparable to them for overall acceptance and descriptive sensory qualities.
Leading beverage companies use stevia as a natural alternative in several marketing strategies, including innovation, substituting sugar for artificial sweeteners, limiting sugar intake for children, and cost-cutting. Over the past few years, Stevia's geographic and category penetration have accelerated. More than 1500 new beverage products were launched globally between 2012 and 2017 using stevia, including ready-to-drink (RTD) teas, sweetened coffee drinks, carbonated soft drinks (CSDs), flavored waters, juices, and alcoholic beverages. The CSD category is still a top product area for the introduction of new stevia products globally. 2015 saw the release of 25 new stevia-sweetened lemon-lime CSDs and 86 new cola-flavored CSDs. Every type of CSD, including cola, orange, and lemon-lime, has a distinct flavor and acid profile that benefits from the ideal ratio of steviol glycosides to deliver the purest sweetness. A zero-calorie CSD with cola flavor that was developed with two different Rebaudioside A ingredient blends, Reb-A 97 and Reb-A 99, was compared by a sensory panel at PureCircle®. According to test results, Reb-A 99 greatly reduced the bitterness and spice strength of the cola.
A common and often used beverage with broad sensory acceptance among consumers of many age groups and socioeconomic levels is flavored milk, such as chocolate milk. In addition to being a good source of protein, potassium, vitamin A, vitamin B12, and niacin, milk is also a good source of calcium, vitamin D, riboflavin, and phosphorus. According to studies, kids who drink flavored milk drink more milk overall and have greater nutrition. Unfortunately, flavored milk is also high in added sugars and has come under scrutiny due to rising trends in childhood obesity and overweight. It makes sense to use stevia to lower the sugar level of flavored milk. In a study on factors that affect whether parents buy chocolate milk for their kids, the type of sweetener was found to be the most important factor, followed by fat level. Parents favored sugar or natural, non-nutritive sweeteners over artificial sweeteners as sweeteners. Hence, the growing usage of stevia in various applications such as beverages, confectionary, dairy and many more is set to open huge opportunities for the key players in the upcoming years.
The presence of various strict policies across various regions related to stevia products may serve as a restraining factor during the forecast period. As a part of this, in Europe, stevia extract and leaves must adhere to EU Regulation (EC) No. 1881/2006 on pollutants in addition to these purity standards. However, any contaminated product may be rejected by customers or banned by EU authorities. This legislation specifies specific contaminant levels for categories of foodstuffs. Microbiological agents, nicotine, mycotoxins, and heavy metals like lead, cadmium, and mercury are among the contaminants evaluated in stevia. Pyrrolizidine alkaloids (PAs), which are frequently present on stevia plants, should be specifically noted by suppliers. Pesticides' maximum residual levels (MRLs) on food are governed by Regulation (EC) No. 396/2005. Stevia leaf extract is a derivative product, hence the same restrictions that apply to raw materials, in this case stevia leaves, also apply proportionately to it. Suppliers of stevia should keep a very tight eye on glyphosate and polycyclic aromatic hydrocarbons (PAH) residues.
The European Union developed the Rapid Alert System for Food and Feed (RASFF) portal to safeguard food safety. Members of RASFF are notified via a notification in the portal if public health issues are found in the food chain. Products may be recalled from the market because of the information exchanged there.
Whether or not manufacturers want to sell stevia extract to the final consumer will determine which labelling regulations manufacturers must adhere to for stevia extract. Regulation (EC) No. 1333/2008's Chapter IV, labelling, provides more information on this.
Consumer food information standards, including those for sweeteners like stevia extract, are outlined in Regulation (EU) No. 1169/2011. According to this legislation, the labelling of foods that contain food additives must include:
The name of its category, i.e., in this case it includes sweetener.Its specific name orIts E number, in this case which includes E960a or E960c.
Additionally, according to Regulation (EU) 1169/2011 (EU 2011), every food that contains a sweetener that has been approved by the EU must have a declaration that reads "with sweetener(s)" next to the word "food." Foods must include "with sugar(s) and sweetener(s)" as a statement next to their name if they contain both added sugar(s) and sweetener(s). If the substance is a tabletop sweetener, it must be identified as a "-based table-top sweetener" in the product's description along with the name(s) of the sweetener(s) it contains. Tabletop sweeteners are free from the requirement for a nutrition statement.
The recent change to the food additives law, which renamed "steviol glycosides (E 960)" as "steviol glycosides from Stevia (E 960a)," was good news for food and beverage producers who utilize stevia extract. The new rule, which is anticipated to go into effect in January 2023, includes a transitional period to allow producers to adopt the new labels. However, companies like Cargill are urging their clients in Europe to update their ingredients labels as soon as possible because doing so will increase consumer awareness of the product's plant source and boost demand for stevia. Hence, the presence of such stringent regulations across various regions may serve as a restraining factor for the market in the upcoming years.
Stevia, a sugar alternative derived from the leaves of the stevia plant, is regarded as a non-nutritive alternative because it contains 0 to no calories per serving. It is made from a plant that belongs to the Asteraceae family, which includes ragweed, daisies, and sunflowers. The plant's refined and extracted glycosides, which come in 8 different varieties, are present in this substance. Although, stevia may serve health benefits. However, some of the side-effects associated with the excess consumption of stevia may serve as a setback for its market growth in the upcoming years. For example, it can damage individuals’ cardiovascular system, kidneys, and reproductive system. In addition, it can also drop blood pressure too low, by reacting with medicines that lower the blood sugar. Moreover, some individuals may experience bloating, nausea, while some may feel dizzy, muscle pain as well as numbness. As a part of this, the Joint FAO/WHO Expert Committee on Food Additives determined that a daily consumption of steviol equivalents is tolerable at 4 milligrams (mg) per kilogram of body weight. This is equivalent to 12 mg of high-purity stevia extracts each day per kilogram of body weight. Over the past few decades, several research have attempted to identify possible stevia side effects; however, most of these studies used lab animals, and many of them have now been proven false.
Stevia does not harm healthy bacteria in the stomach, according to Israeli researchers, but it can cause an imbalance in the gut by impairing the bacteria's ability to communicate with one another and control bodily processes. A balanced gut microbiota has been linked in studies to bettering nearly every element of health, including the immune system, heart, weight, and brain system. Inflammation, a slowed metabolism, and other diseases that cause weight gain can all result from an imbalanced gut. Stevia should be used sparingly to prevent any potential imbalance. More research on stevia's effects is encouraged by the scientists to establish the maximum daily intake that won't harm intestinal health. The objective is to assist food producers in deciding whether to substitute sugar with stevia. Hence, some of the side-effects associated with the excess consumption of stevia may serve as a challenge for its market growth in the upcoming years.
The COVID-19 outbreak has influenced the whole production process, from the procurement of raw materials to production, packaging, and distribution. The whole production process for the stevia sector has suffered because of the outbreak. Providing stevia to various manufacturers has been delayed because of lockdown restrictions make it more difficult to transfer the raw materials required to create them. Both domestic and international companies provide the basic materials used to make stevia. Due to the necessity of sealing international borders, low quantities of these stevia were produced. Delivering manufacturing units to stores has become more challenging for distributors due to lockdown restrictions. Even though there is a huge demand for stevia worldwide, the sectors are all experiencing major shortages.
The worldwide supply chain as well as the whole value chain, from the sourcing of raw materials through production, packaging, and distribution, have been impacted by the COVID-19 pandemic. The pandemic has had a negative effect on the stevia whole supply chain. Lockdown limitations have made it more difficult to move the raw ingredients needed to make stevia, which has caused their delayed delivery. The suppliers of raw ingredients to the producers of stevia are both domestic and foreign. The manufacturing of these stevia has reduced because of the necessary closing of international borders. Lockdown limitations have made it more difficult for distributors to deliver manufacturing units to retailers. Despite there being a global need for stevia, the end-use including food and beverages are suffering from severe shortages. However, as the covid-19 cases are decreasing, things are turning normal as well as positively impacting the supply chain.
The prices of stevia have been stable for the last few years. Although the outbreak has impacted stevia prices, the prices are expected to spike post-lockdown owing to the disruptions in logistic activities. The manufacturers are expected to increase stevia prices due to the increased operational and raw material costs and to make up for the losses caused due to the outbreak. Also, they might not provide any discounts or offers on stevia to stabilize the profit margins.
For example, according to Procurement Resource the cost of stevia increased from 62880 USD/MT in January to 62199.14 USD/MT in June 2022 on the local Chinese market. By the conclusion of the second quarter, the average price of stevia in the USA was 68240.36 USD/MT. Despite being the region most severely impacted by the Russia-Ukraine crisis, European prices remained consistent. Towards the end of the period, the average price of stevia in Germany was 64854.82 USD/MT. According to Procurement Resource, stevia's pricing will likely to hold steady in the upcoming quarter. Given the booming downstream demand, the prices are anticipated to experience small variations despite the increased output entering the market and the building of ports. Furthermore, the penetration percentage of sugar-free beverages among Chinese consumers increased from 36% in 2018 to 55% in 2020. Comparatively, the market share of low-sugar or sugar-free snacks rose to 13% in 2020.
When COVID-19 was originally discovered in March 2020, numerous nations decided to restrict international travel. Therefore, most of the populace was urged to remain inside and conduct business from home. Due to several factors, the sales of stevia demand have become stable.
With the start of the pandemic, individuals started to worry more about their diet, manner of life, and general health. Sugar was one food that was removed from a variety of diets. As consumers took their health goals more seriously, they consumed fewer white crystals. Numerous harmful health effects, such as persistent infections, heart disease, autoimmune disorders, diabetes, obesity, pain syndrome, and candida, have been connected to sugar.
According to a survey, 74% of adults restrict or eliminate sugar from their diet. Every person on planet experienced the pandemic as a wake-up call. It made us aware of fresh, healthful choices like Stevia leaf-based sweeteners, which have no calories, are organic, and don't influence blood sugar levels.
With lockdown restrictions of many retail stores across the globe, many manufacturers of stevia are expected to move into the online/e-commerce channels. E-commerce channels are proving to be a lifesaver during these tough times. Individuals are also well accepting this move as they feel safe instead of going out to retail stores to buy stevia and increase the chances of getting infected from coronavirus. This is evident from the fact that many e-commerce channels have witnessed triple-digit growth rates in sales of various food products. For instance, according to the EIT Food study on COVID-19 effect analysis, online food purchases increased by 54% in the UK during the pandemic and by a similar amount in other nations such as Poland, Sweden, Romania, Italy, etc. Thus, the trend of online purchases of stevia is expected to continue the trend in the upcoming years and the market players are expected to increase their investments in e-commerce sales channels to capitalize on increasing demand. Hence, under the current scenario, stevia manufacturers are expected to have lucrative growth opportunities. Individuals across the globe are also anticipated to perceive online channels to be a safer mode for purchasing stevia for personal use. This is expected to create a long-lasting opportunity for online channels to increase their share of sales in the coming years.
Profiles of 103 companies operating in the Stevia Market market, including revenue, employee count, and market positioning where available.
Showing 103 of 103 companies
Company Headquarters: Richmond, Canada Founded: 1999 Workforce: ~89 Company Working: GLG LIFE TECH CORP. is a vertically integrated manufacturer of functional ingredients and zero-calorie natural sweeteners. The company offers natural sweeteners such as monk fruit extract, and high-grade stevia extract. GLG LIFE TECH CORP. conducts R&D, cultivating, production, and refining of these extracts for the supply to the food and beverage sector across the globe. The company markets its products under the brand name of BlendSure, Pure STV, TasteBoost, ClearTaste, AnySweetPLUS, Monk Gold, Monk Sweet, and Rebsweet. The company also conducts plant and seed development, monk fruit, and stevia leaf processing, along with purification processes in China. Apart from Canada, GLG LIFE TECH CORP also has a business presence in the US. and China.
Company Headquarters: Illinois, United States Founded: 1902 Workforce: ~42,000 Company Working: Archer-Daniels-Midland Company (ADM) is one of the leading manufacturers and suppliers of various food & beverage ingredients and agricultural products. The product portfolio of the company comprises diversified products ranging from natural flavors and colors to vegetable oil, sweeteners to flour, animal feed, and biofuels among others catering to human nutrition, animal nutrition, pet nutrition, and industrial bio solutions industry. Ag services and oilseeds, carbohydrate solutions, and nutrition are the three business operating segments. The Ag services and oilseeds segment is dedicated to the operations and processing of agricultural raw materials and oilseeds which are marketed as ingredients for other industrial production. The Carbohydrate Solutions segment markets various sweeteners and other ingredients for animal feed manufacturing and the food & beverage industry. Apart from its production, the company has around half of the equity interest share in a sweeteners and starch company, Aston Foods and Food Ingredients, Russia. The nutrition segment comprises the production of hydrocolloids, emulsifiers, natural colors, polyols, enzymes, prebiotics & probiotics, plant-based proteins, and several other similar specialty ingredients. The company is also involved in the Investment and Insurance business through ADM Investors Services, Inc., Agri national Insurance companies, and allied subsidiaries. The company executes its production and research & development through different plants, and innovative centers located in different regions including eight innovation centers, twenty-five processing plants, and fifty-nine procurement centers in Asia-Pacific. Further, it has five innovation centers, thirty-nine processing plants, and sixty-nine procurement centers in South America.
Tate & Lyle is a London-headquartered global speciality food and beverage ingredients and solutions company. It has changed fundamentally from the sugar refiner its name still evokes. Over 2010–2024 it sold its sugar refining business, its European and then North American bulk corn businesses (Primient), and its remaining commodity exposure. It then acquired CP Kelco from J.M. Huber in November 2024 for about US$1.8bn, which made it a leader in plant-based texturants such as pectin, gellan, xanthan and citrus fibre. The group now operates three regional segments (Americas, EMEA, Asia Pacific) and is organised around three technology platforms: sweetening (sucralose, stevia, allulose, monk fruit), mouthfeel (speciality starches, gums, pectin) and fortification (soluble fibres, prebiotics, proteins). Its value proposition is reformulation: helping food and beverage manufacturers reduce sugar, calories and fat while keeping taste and texture. FY2026 revenue was £2.0bn with adjusted EBITDA of £415m. Demand weakness has hurt recent performance, and a pending £2.7bn takeover by Ingredion now frames the investment case. --- ### What the company does Tate & Lyle formulates, manufactures and sells functional ingredients and ingredient systems to food and beverage manufacturers. Its products change a food's sweetness, texture, stability or nutritional profile. Customers include global consumer packaged goods (CPG) companies in beverages, dairy, bakery and snacks, and soups, sauces and dressings, as well as regional manufacturers and, for part of the portfolio, distributors. Following the CP Kelco integration, the company describes itself as holding leading positions in sweetening, mouthfeel and fortification. Its stated mission is to help customers meet consumer demand for healthier, more nutritious and more sustainable food and drink (FY26 Results Statement, CEO commentary). ### Company's own characterisation (paraphrased from FY2026 reporting) Since 1 April 2025, the company has run CP Kelco and legacy Tate & Lyle as one combined, solutions-focused business under a regional model. All three regional segments sell the complete portfolio. Management stresses three things: the reformulation expertise of its applications, sensory and nutrition-science teams; "solution chassis" (pre-engineered, modular ingredient systems, initially in mouthfeel); and a cross-selling opportunity created by combining Tate & Lyle's starches, sweeteners and fibres with CP Kelco's pectin and biogums (FY26 Results Statement, "Executing our strategy"). ### Business model and revenue model ### Value-chain position Tate & Lyle sits in the middle of the food value chain. Upstream are agricultural raw materials: corn, tapioca, citrus peel (for pectin and citrus fibre), seaweed (carrageenan), stevia leaf, monk fruit, sugar (as a feedstock for sucralose) and fermentation feedstocks (for gellan and xanthan). Downstream are branded food and beverage manufacturers. After the Primient sale, the company is a net buyer of some corn-derived inputs, secured under long-term supply agreements with Primient. These agreements had about 18 years remaining as of 2024 (FY24 Results Statement). ### Customer types and end-markets - **Customer types:** multinational CPG companies; regional and local food manufacturers; beverage bottlers; dairy processors; infant nutrition makers; foodservice suppliers; and distributors serving smaller customers. - **Core categories (company-defined):** beverages; dairy; soups, sauces and dressings; bakery and snacks. Infant nutrition, confectionery and some non-food uses are adjacent (CP Kelco gums also serve personal care and industrial markets). - **Geographic exposure, FY26:** Americas 49.6% of revenue (North America 39.2%, Latin America 10.4%); EMEA 31.7%; Asia Pacific 18.7% (FY26 Results Statement, Note 4). ### Independent characterisation Tate & Lyle is a mid-cap, mid-margin speciality ingredients company that only recently stopped being a commodity company. Its portfolio is strongest in texture and mouthfeel, where CP Kelco's pectin and biogums franchise has real technical barriers. It has a meaningful but structurally pressured sweetener business: sucralose faces Chinese competition and some "clean-label" customer moves away from artificial sweeteners. It also retains residual bulk sweetener and co-product exposure in Europe (£75m of FY26 revenue). The core strategic question has always been whether a sub-£2.5bn-revenue company can match the scale of the leaders: Kerry, IFF, DSM-Firmenich, Cargill, ADM and Ingredion. The board's decision to recommend the Ingredion offer in June 2026, after two years of disappointing organic growth, effectively answers that question in favour of consolidation.
Company Headquarters: China Founded: 1995 Workforce: ~ 242 Company Working: Sunwin Stevia International Inc. is producer and distributor of stevia and related products. The company’s product lines include the zero-calorie and natural ready to use stevia sweeteners products. The company products cover steviol glycosides, stevia extracts, rebaudioside A, enzyme enhanced stevia, rebaudioside D 95%, and rebaudioside M 95%. These products are served in various industries that includes cooking, bakery, beverages, dairy products, frozen desserts, sauces, and etc.
Company Headquarters: Shandong, China Founded: 1999 Workforce: ~ 30 Company Working: HOWRAIN formally known as Zhucheng Haotian Pharm Co., Ltd. is a privately owned business and is engaged in the manufacturing and supply of natural and plant-based ingredients. The company also serves various industries such as food & beverage, pharmaceutical, and nutritional sectors across 80 countries globally. The company has a local as well as regional distribution network. The company is one of the global producers of natural stevia under the brand name SoPure Stevia. The company offers stevia in various forms which are leaf extracts, specialties, glycosides, mixes, and feed.
Company Headquarters: Shanghai, China Founded: 1995 Workforce: ~470 Company Working: Fooding Group Limited (Fooding Group) is one of the leading manufacturers and exporters of food ingredients and additives in China that are generally used in a wide range of food & beverage products. The company’s product portfolio comprises several products ranging from acidity regulators to essential oils, herbal extracts to preservatives, antioxidants to sweeteners, etc. Fooding Group started as a small food additives manufacturer under the company name Jinhua Chemicals and is presently operating through thirty-five manufacturing facilities and three plant bases. Glucose is part of the sweeteners category and also comprises aspartame, dextrose anhydrous, high fructose syrup, acesulfame-K, mannitol, neotame, isomalt, sorbitol, stevia, xylitol, sucralose, maltodextrin, and various other sweeteners.
18 interactive charts drawn from the Stevia Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
Global Stevia Market By Distribution Channel
Global Stevia Market By Application
Global Stevia Market By Nature
Global Stevia Market By TYPE
Global Stevia Market South America, Middle-East and Africa Of Rest Of The World
Global Stevia Market China, Japan, India, Australia And New Zealand and Rest Of Asia Pacific By Country
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