Food & BeveragesAug 11, 2026

HOWRAIN

Company Profile Analysis

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Year Founded & Workforce

1998-12-31

30 Employees

Industry

Food & Beverages

Services

HOWRAIN Overview

Company Headquarters: Shandong, China

Founded: 1999

Workforce: ~ 30

Company Working: HOWRAIN formally known as Zhucheng Haotian Pharm Co., Ltd. is a privately owned business and is engaged in the manufacturing and supply of natural and plant-based ingredients. The company also serves various industries such as food & beverage, pharmaceutical, and nutritional sectors across 80 countries globally. The company has a local as well as regional distribution network. The company is one of the global producers of natural stevia under the brand name SoPure Stevia. The company offers stevia in various forms which are leaf extracts, specialties, glycosides, mixes, and feed.

Strategy

HOWRAIN is focused on achieving business growth by focusing more on various key strategies. For instance, in September 2022, the company achieved up to 12% average Reb A yield which is the highest ever in the industry. The company has been constantly investing in research and development to develop various high-steviol glycoside-yielding plants. Moreover, the company is working on expanding its business in new emerging markets to get across more new consumers and grow its business.

Company Snapshot

Employees

1998-12-31

Founded

Shandong, China

Headquarters

Product Offering

HOWRAIN
- Stevia

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About the Author

Wantstats Research Team

Wantstats' research desk profiles HOWRAIN as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

HOWRAIN

Company Headquarters: Shandong, China Founded: 1999 Workforce: ~ 30 Company Working: HOWRAIN formally known as Zhucheng Haotian Pharm Co., Ltd. is a privately owned business and is engaged in the manufacturing and supply of natural and plant-based ingredients. The company also serves various industries such as food & beverage, pharmaceutical, and nutritional sectors across 80 countries globally. The company has a local as well as regional distribution network. The company is one of the global producers of natural stevia under the brand name SoPure Stevia. The company offers stevia in various forms which are leaf extracts, specialties, glycosides, mixes, and feed.

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