Forest Essentials Overview
Forest Essentials is an authentic, traditional skincare brand, with its foundations in the ancient science of Ayurveda. It offers products under four major categories, i.e., facial care, body care, hair care, and wellness. It has over 70 stores across all major cities in India. The company’s manufacturing facilities are world-class with pharmaceutical-grade production standards and green factories.
Strategy
Forest Essentials aims at increasing its geographic footprint and catering to consumer demand for non-toxic and chemical-free personal care products. The company is focused on securing raw material supply by creating gardens for necessary herbs across India.
