Men s Hair Loss Prevention and Growth Products Market

The global men’s hair loss prevention and growth products market was valued at USD 1,225.4 million in 2018 and is expected to register a healthy CAGR of 5.11% during the assessment period. It is projected to reach a value of USD 1,732.2 million by the end of 2025. The growth of the global market is primarily driven by the rising prevalence of androgenic alopecia across the globe. People suffering from this condition experience hair loss as early as in their teenage years, which is expected to fuel the demand for men’s hair care products during the forecast period.

Another major factor driving the demand for men’s hair care products is media promotion and celebrity endorsements. Market players rope in celebrities to create brand awareness on platforms such as television, mobile applications, and streaming channels. Factors such as the high demand for organic hair products and the expansion of the organized retail sector in emerging economies are projected to offer lucrative opportunities to the players in the market.

However, various advantages of private labeling such as reduced competition and increased margins are expected to hamper market growth during the assessment period.

As per Wantstats analysis, the global market has been segmented on the basis of product type, category, distribution channel, and region. By product type, the global market has been segmented into shampoos, conditioners, oils, serums, and others. The shampoos segment accounted for the largest market share of 45.8% in 2018 and is projected to reach a value of USD 790.1 million by 2025. Based on category, the market has been bifurcated into organic and conventional. The conventional segment accounted for the larger market share, but the organic segment is expected to register the higher CAGR of 5.55% during the review period. On the basis of distribution channel, the market has been divided into store-based and non-store-based. The store-based segment is expected to be valued at USD 1,344.5 million by the end of 2025, exhibiting a CAGR of 4.92%. The store-based segment has been further categorized as supermarkets & hypermarkets, convenience stores, and specialty stores.

By region, the market in North America accounted for 33.6% of the global market share in 2018. This is due to the increasing geriatric population in the region. According to the National Alopecia Areata Foundation, approximately 6.8 million people in the US suffer from alopecia. However, the Asia-Pacific regional market is expected to exhibit the highest CAGR of 5.46% during the review period on account of the increasing adoption of hair products by men and the establishment of Indian brands such as The Man Company.