Hitejinro Co., Ltd. Overview
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Founded: 1924
Workforce: ~2,989
Company Working: Hitejinro Co., Ltd (Hitejinro) operates as a liquor company in South Korea. Hitejinro also exports its products to 50 countries. The company was formerly known as Jinro Ltd and changed its name to Hitejinro Co., Ltd in September 2011.
Strategy
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Hitejinro Co., Ltd offers its products in South Korea as well as in Japan through strong distribution and networking. The company is inclined towards aggressive promotion through several media platforms and over the line activities. The company has also been seen to be launching products in campaigns and sponsoring events to increase brand awareness for a strong consumer base. It is expected that the company will build more production units to meet growing consumer demand in Asia-Pacific during the forecast period.
