Hoyu Co., Ltd Overview
Company Headquarters: Nagoya, Japan
Founded: 1905
Workforce: ~1,033
Company Working: Hoyu Co., Ltd is a manufacturer and distributor of hair coloring products, haircare products, and home medical supplies. The company markets products targeting various age brackets in more than 70 countries. It markets its products under brands such as Bigen, CIELO, Beautylabo, Beauteen, Men's Bigen, and Beauteen. The company has operations in the US, Canada, Mexico, Brazil, Venezuela, the UK, France, Australia, South Korea, Hong Kong, China, Taiwan, the Philippines, Indonesia, Singapore, Malaysia, Thailand, India, Pakistan, Saudi Arabia, and Egypt.
Strategy
Hoyu Co., Ltd invests in R&D by opening research facilities. The company is focused on product launches to widen its portfolio. It also forms subsidiaries in various countries to expand its business operations globally. For instance, in 2011, the company established Hoyu Cosmetics B.V. in the Netherlands and Hoyu Shanghai Corporation in China; in 2007, it established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan and Hoyu Malaysia Sdn. Bhd. in Malaysia.
