Market Research ReportDec 2, 2022

Men s Hair Color Market

Men s Hair Color Market Research Report: Size, Share, Trend Analysis Product Type (Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up, Product Type_Others), Category (Conventional, Natural & Organic), Form (Powder, Cream & Gel, Others), End User (Household, Commercial), Distribution Channel (Store-Based, Non-Store-Based) and By Region (Asia Pacific, Rest of the World, Europe, North America) - Growth Outlook & Industry Forecast To 2025

Vertical: CFnBBase Year: 201811 Sections

Book Demo

Executive Summary

Men s Hair Color Market — Snapshot

Market Size (2018)
$309.94M
Projected (2025)
$502.84M
CAGR (2017–2025)
7.1%
Key Players
10+

The global men’s hair color market is expected to grow at a notable pace during the forecast period. The demand for men’s grooming products has been increasing at a high pace across the globe over the last few years, driving market growth. Moreover, increasing availability of professional salon services specifically for men is projected to act as a major driver for the growth of the global men’s hair color market. However, the side effects associated with chemical ingredients in hair color are expected to restrict the growth of the market. Increasing consumer demand for organic haircare products offers a lucrative opportunity to men’s hair color manufacturers.

Key Insight

The Men s Hair Color Market market is projected to grow at a CAGR of 7.1% from 2017 to 2025.

Market Performance Trend

Historical performance and future projections (2020–2030, USD Billion)

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Market Scope & Coverage

What this report covers

Geographic Coverage: This analysis covers 4 regions: Asia Pacific, Rest of the World, Europe, North America.
Market Segmentation: The market is analyzed across 4 segments: Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up, Product Type_Others. Forecasts are provided for each segment from 2017 to 2025.
Competitive Landscape: 10 leading companies are profiled, covering market positioning, strategies, and recent developments.

Market Size (USD Mn)

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Market Overview

Men s Hair Color Market — Growth Trajectory

Hair coloring is a fashionable trend that can be carried out professionally by a hairdresser or independently at home. Hair coloring is increasingly gaining acceptance among the male population. Men’s hair color is available in various types including permanent and semi-permanent hair color, temporary hair color, and root touch-up.

Men s Hair Color Market — Growth Trajectory

Permanent and Semi-Permanent Hair Color

Temporary Hair Color

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Market Size Trend (USD Mn)

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Market Dimensions

How this market is segmented

Product Type is broken down into: Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up, Product Type_Others.
Category is broken down into: Conventional, Natural & Organic.
Form is broken down into: Powder, Cream & Gel, Others.
End User is broken down into: Household, Commercial.
Distribution Channel is broken down into: Store-Based, Non-Store-Based.

Geographic Analysis

Regional market breakdown

Asia Pacific market size reached $46.42M in 2017 and is projected to reach $83.72M by 2025, growing at a CAGR of 7.7%.
Rest of the World market size reached $24.02M in 2017 and is projected to reach $38.11M by 2025, growing at a CAGR of 5.9%.

Europe market size reached $98.98M in 2017 and is projected to reach $173.13M by 2025, growing at a CAGR of 7.2%.
North America market size reached $120.68M in 2017 and is projected to reach $207.87M by 2025, growing at a CAGR of 7.0%.

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Research Methodology

Men s Hair Color Market — How We Researched This Market

Research Process

Wantstats analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.

Primary Research

Extensive primary research was conducted to gain a deeper insight into the market and the industry performance. For this particular report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five years.

Secondary Research

Secondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global men’s hair color market. it was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. for this study, analysts have gathered information from various credible sources such as annual reports, sec filings, journals, white papers, corporate presentations, company websites, international organizations, and paid databases.

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the overall global men’s hair color market. The key players in the market were identified through secondary research, and their market contributions in different applications across the globe were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Wantstats added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for the purpose of this study.

Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+

Research Process

Historical data (2017–2018) and forecast period (2018–2025)

Problem Definition

Market scoping
Objective setting
Framework design

Secondary Research

Literature review
Data mining
Trend analysis

Primary Research

Expert interviews
Field visits
Surveys

Data Analysis

Quantitative modeling
Statistical testing
Validation

Insights & Reporting

Synthesis
Recommendations
Visualization

Research Depth

Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.

Historical vs. Forecast Data

Historical (observed)

Forecast (modelled)

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Competitive Landscape & Porter's Five Forces

Men s Hair Color Market — Competitive Analysis

Threat of New Entrants

The global men’s hair color market is large and highly competitive. The initial investments required are high and include production equipment costs, along with marketing, advertising, promotional, and certification costs. The market is fragmented owing to the presence of established players, along with local and regional players. The new players need to invest heavily in creating a brand identity through strategies such as innovative formulations, designs, and quality with the help of advanced technology.

Owing to the high returns on investment, backed by improving production scope, the global men’s hair color market has witnessed an increasing number of new entrants. But high R&D costs and difficulties in branding new product lines limit the scope of market entry and create barriers for new companies. However, such entry barriers are not applicable to the manufacturers of other cosmetic products willing to expand their business operations to men’s hair color as they already have established production facilities and brand names.

Hence, the threat of new entrants in the global men’s hair color market is expected to be moderate.

Bargaining Power of Suppliers

The suppliers in the global men’s hair color market include manufacturers and traders of dyes, modifiers, antioxidants, alkalizers, soap, ammonia, wetting agents, and fragrance ingredients. Numerous suppliers provide the raw materials required to produce men’s hair color, with limited differentiation in quality and price. Thus, manufacturers can easily switch between suppliers as they are not dependent on a single supplier, which reduces their operational risks. The suppliers are not only concentrated in one region but have a cross-regional presence, which further decreases switching costs.

Hence, the bargaining power of suppliers in the global men’s hair color market is expected to be low.

Threat of Substitutes

The global men’s hair color market is ruled by zero product substitution. There is no substitute available that can match the function of or demand for men’s hair color. However, there is a certain degree of internal substitution in terms of type of ingredients used and product form, which has a very low impact on the overall market.

Hence, the threat of substitutes in the global men’s hair color market is expected to be low.

Bargaining Power of Buyers

The bargaining power of buyers is the pressure consumers exert on businesses to offer high-quality products, optimal customer service, and low prices. At present, consumers are increasingly conscious of the products they purchase. Owing to the increasing number of hair color manufacturers in the market, the switching costs for consumers are expected to remain low. Consumers are also well-informed about the products and their brand loyalty is limited. Moreover, most consumers are price-sensitive and tend to switch to offerings with a comparatively lower price.

Hence, the bargaining power of buyers in the global men’s hair color market is expected to be high.

Intensity of Rivalry

The global men’s hair color market is marked by high industry rivalry. Established players are targeting rivals based on quality and price, making the industry competitive and reducing profit margins for all existing firms. Players in the global men’s hair color market have moderate production capacities and focus on strategic investments. Major manufacturers are inclined toward enhancing their production capacities, especially in emerging economies, owing to the high demand for the products.

Hence, the intensity of rivalry in the global men’s hair color market is expected to be high.

Quantitative Analysis

Regional Breakdown

Regional market breakdown for Men s Hair Color Market.

Regional Market Size (USD Mn)

Market estimates by geography (2025)

Asia Pacific$0.08B

Rest of the World$0.04B

Europe$0.17B

North America$0.21B

USD Mn

InsightNorth America leads with $207.87M by 2025, while Asia Pacific is projected to grow fastest at a 7.7% CAGR.

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Regional Market Data

REGION	2017	2018	2025	CAGR	SHARE
Asia Pacific	$46.42M	$61.90M	$83.72M	7.7%	17%
Rest of the World	$24.02M	$30.49M	$38.11M	5.9%	8%
Europe	$98.98M	$129.98M	$173.13M	7.2%	34%
North America	$120.68M	$157.36M	$207.87M	7.0%	41%
Total	$290.10M	$379.73M	$502.83M	7.1%	100%

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Segment Revenue (2025)

Permanent and Semi-Permanent Hair Color

Temporary Hair Color

Root Touch-up

Product Type_Others

00.250.50.751

Permanent and Semi-Permanent Hair Color67%
Temporary Hair Color26%
Root Touch-up5%
Product Type_Others2%

Total Market Size

$502.84M

Market by Segment (2025)

APPLICATION	REVENUE ($B)	GROWTH RATE	MARKET PENETRATION
Permanent and Semi-Permanent Hair Color	$336.87M	7.1%	67%
Temporary Hair Color	$132.08M	7.0%	26%
Root Touch-up	$26.09M	8.2%	5%
Product Type_Others	$7.82M	6.7%	2%

* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.

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Analytics

Men s Hair Color Market — Key Findings

Analytical insights on Men s Hair Color Market covering market dynamics, competitive landscape, and strategic outlook.

Key Analytical Findings

The Men s Hair Color Market market is projected to reach $502.84M by 2025, growing at 7.1% CAGR. The Permanent and Semi-Permanent Hair Color segment holds the largest share.

Market Dynamics

The global men’s hair color market has witnessed significant growth over the last few years and is projected to register a CAGR of 7.20% during the forecast period. The growing preference for men’s grooming is considered to be one of the major factors for the rising growth of the global men’s hair color market. Additionally, increasing professional salon services for men is driving the market growth. However, side-effects due to the presence of harmful chemicals in hair color are hampering the growth of the market. The global men’s hair color market is estimated to emerge lucrative for the vendors active both in developed and developing economies due to new product launches & increasing demand for organic products and influence of social media and innovative marketing strategies.

Market Drivers

Men are becoming more conscious about hygiene, grooming, and personal aesthetics during recent years.

Moreover, an increasing male population concerned for looking good and self-grooming is anticipated to drive the global men’s hair color market. Traditionally, men have been known to be less worried about their grooming habits. They are no longer limiting themselves to just shaving products and deodorants but are further becoming habitual users of grooming products such as moisturizers, facial scrubs, and hair care products, among others. For decades, the grooming market has been dominated by products for women, but recently, the men population has acquired a huge market in the beauty industry. According to the Wantstats analysis, the global market for men’s grooming products is projected to reach over USD 61.2 billion by 2020. Furthermore, the rise of self-identifying metrosexual males, along with high disposable income, is likely to drive the market.

Living in the modern age, especially the younger population is increasingly inclined towards grooming and self-care. According to the United Nations Department of Economic and Social Affairs Population Division, the youth aged between 15 to 24 years is projected to reach 1.3 billion by 2030. Also, the share of the young male population is estimated to be over 51.8% by 2030. Thus, the growing young age population, along with the increasing trend of personal grooming, is expected to drive the men’s hair color market during the forecast period.

Market Opportunities

The manufacturers are inclined towards launching innovative and new men’s hair color products to increase the consumer base. For instance, in 2017, Hoyu Co., Ltd, launched a men’s hair color named “Men's Bigen One Touch Color.” The company offers three different hair colors under this product portfolio, namely natural brown, dark brown, and natural black. Also, manufacturers such as Indus Valley offers men’s hair color, which is purely derived from the organic & natural sources and toxic chemicals such as ammonia and lead. Also, the increasing trend of organic and vegan beauty products is expected to create an opportunity in the global men’s hair color market.

Market Restraints

There are a handful of harmful ingredients or chemicals present in professional as well as over the counter products that include, resorcinol, ethanolamine (MEA), ammonia, persulfates, parabens, propylene glycol, and metals such as nickel. Some of these ingredients or chemicals can cause serious problems. For instance, resorcinol irritates the skin and interfere with normal hormone production. Propylene glycol is also known to cause dermatitis. Also, hair color consists of dyes, modifiers, antioxidants, and fragrance, in addition to a variety of chemicals existing in slight proportions that impart a specific quality to the hair, such as softening it. Many of the chemicals used in hair color might prove to be toxic to the end user leading to irritation or allergic reactions. Also, there are other damaging chemicals present in hair dye that can cause side-effects such as light tingling, itching and burning, allergic reactions, and blistering and rashes. Thus, the side-effects and allergic reactions caused by some of the chemicals used in hair colors are hampering the growth of the men’s hair color market at the global level.

Market Challenges

The global companies are trying to expand their products due to the increasing consumer demand for new and multiple ranges of available colors. Various regulations posed by governments such as Cosmetic Regulation and Food and Drug Administration (FDA), among others, make hair dye creation more difficult. As these regulations limit the number of dyes used in the hair color, manufacturers have to come up with new colors. For instance, in Europe, hair colors are regulated under the Cosmetic Regulation 1223/2009/EU. Hence the majority of manufactures tend to use the ingredients specified in Annex III of this regulation. Annex III specifies the list of ingredients which cosmetic products must not contain, to name a few, thioglycolic acid and its salts, ammonia, tosylchloramide sodium (inn), dichloromethane, chlorates of alkali metals, benzyl benzoate, benzyl salicylate, and cinnamyl alcohol, among others.

In the US, regulations are set by the US Food and Drug Administration (FDA), and the same set of rules is followed by Canada. In Asia-Pacific, the regulations vary from one country to another. In Japan, manufacturing practices are highly influenced by the Japan Hair Color Industry Association, which studies hair dyes’ toxicological data and sets national standards for the industry. Korea has established a positive set of ingredients that can be approved for hair dying. Thus, stringent regulations posed by various government authorities on ingredients used in hair color is expected to challenge the growth of the men’s hair color market.

Strategic Outlook and Future Directions

Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.

Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.

Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.

Market Value by Segment (2025)

Value (USD Mn)

Permanent and Semi-Permanent Hair Color

Temporary Hair Color

Root Touch-up

Product Type_Others

Companies

Key companies profiled in Men s Hair Color Market

Profiles of 106 companies operating in the Men s Hair Color Market market, including revenue, employee count, and market positioning where available.

Region

Industry

Founded Year

Showing 106 of 106 companies

L’oreal S.

L’oreal S.A.

Healthcare

Company Headquarters: Clichy Cedex, France Founded: 1909 Workforce: ~86,000 Company Working: L’oreal S.A. (L’oreal) is engaged in the manufacturing and selling of beauty and hair products. It operates through four major segments, namely, consumer products, L’oreal Luxe, professional products, and active cosmetics. It provides hair care products under its consumer products and professional products segment. The company owns 36 brands and marks its presence in around 150 countries across the globe. The consumer products segment offers beauty and personal care products for men and women through mass-market retail channels. The professional products segment manufactures products that are used and sold in hair salons. The L'oréal Luxe segment markets high-end skincare and beauty products in select retail outlets such as department stores, perfumeries, and duty-free shops. The active cosmetics segment offers dermo-cosmetic skincare products that are sold in pharmacies and specialist sections of drugstores.

NATULIQUE ApS

Company Headquarters: Aarhus, Denmark Founded: 1998 Workforce: ~50 Company Working: NATULIQUE ApS manufactures and distributes haircare products and hair styling tools. The company provides a wide range of haircare products based on different hair types such as thin, flat, dry, and frizzy. It also offers a range of men’s hair color, men’s haircare products, and men’s hair styling products.

John Paul Mitchell Systems

Food & Beverages

Company Headquarters: California, US Founded: 1980 Workforce: ~180 Company Working: John Paul Mitchell Systems is a manufacturer of hair care products and hair styling tools. The company offers its products through brands such as Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Pro Tools, Neuro, Neon, MarulaOil, and MVRCK. The company distributes its products mainly through salons and e-commerce platforms including JohnPaulMitchellSystems.com, Ulta.com, JCPenney.com, and Amazon.com.

Combe Incorporated

Company Headquarters: New York, US Founded: 1949 Workforce: ~500 Company Working: Combe Incorporated is a family business that manufactures and distributes several lines of niche personal care products. The company offers a range of men’s hair color solutions through its brand Just For Men. The company has a presence in over 60 countries and also offers a complete portfolio of solutions for vaginal health issues through its brand Vagisil; it offers denture adhesive seals through its brand Seabond; the company also offers hair care products through its brand Virtue.

Indus Valley

Company Headquarters: New Delhi, India Founded: 1994 Workforce: NA Company Working: Indus Valley is a manufacturer and exporter of personal care products. The company has a presence in countries such as the Netherlands, France, the UK, South Korea, the US, Nepal, and the UAE. The company began operations as a contract manufacturer using in-house technologies. In 2012, the company launched its products in India, which were manufactured at its Indus Cosmeceuticals factory. However, it rebranded itself as Indus Valley in 2014. The company offers a wide range of skincare and haircare products that are manufactured using natural and organic ingredients.

Cover Your Gray

Company Headquarters: New York, US Founded: NA Workforce: NA Company Working: Cover Your Gray manufactures and markets a line of temporary solutions to cover gray hair. The company provides a wide array of product application options in addition to brow and dry shampoo color solutions. The product application options include touch-up stick, brush-in wand, 2-in-1 mascara, root touch-up, cleanse and cover, and color cover spray.

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Charts

10 interactive charts drawn from the Men s Hair Color Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.

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Food & BeverageJul 31, 2026

Global Men s Hair Color Market United States, Canada and Mexico Of North America By Country

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Global Men s Hair Color Market Germany, Spain, France, United Kingdom, Italy and Rest Of Europe By Country

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Global Men s Hair Color Market South America, Middle-East and Africa Of Rest Of The World

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Global Men s Hair Color Market China, India, Japan, Rest Of Asia Pacific and Australia And New Zealand Of Asia Pacific By Country

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Global Men s Hair Color Market By Region

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Men s Hair Color Market North America By Country

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About the Author

Food & Beverages Research Team

Food & Beverages

Wantstats' food and beverage analysts wrote this report from primary sources — retail data, ingredient sourcing trends, and direct conversations with people in the industry. Every figure has been checked against proprietary datasets and reviewed internally before release.

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Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

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Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Men s Hair Color Market

Men s Hair Color Market Research Report: Size, Share, Trend Analysis Product Type (Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up, Product Type_Others), Category (Conventional, Natural & Organic), Form (Powder, Cream & Gel, Others), End User (Household, Commercial), Distribution Channel (Store-Based, Non-Store-Based) and By Region (Asia Pacific, Rest of the World, Europe, North America) - Growth Outlook & Industry Forecast To 2025

Starting from

$4,950

Men s Hair Color Market

Key Insight

Market Performance Trend

Market Scope & Coverage

What this report covers

Men s Hair Color Market — Growth Trajectory

Market Size Trend (USD Mn)

Market Dimensions

How this market is segmented

Geographic Analysis

Regional market breakdown

Problem Definition

Secondary Research

Primary Research

Data Analysis

Insights & Reporting

Research Depth

Historical vs. Forecast Data

Competitive Landscape & Porter's Five Forces

Men s Hair Color Market — Competitive Analysis

Regional Market Data

Segment Revenue (2025)

Segment Market Share

Market by Segment (2025)

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Key Analytical Findings

Market Dynamics

Market Drivers

Market Opportunities

Market Restraints

Market Challenges

Strategic Outlook and Future Directions

Market Value by Segment (2025)

About the Author

Food & Beverages Research Team

Market Performance Trend

Men s Hair Color Market — Growth Trajectory

Market Size Trend (USD Mn)

Market Dimensions

How this market is segmented

Geographic Analysis

Regional market breakdown

Problem Definition

Secondary Research

Primary Research

Data Analysis

Insights & Reporting

Research Depth

Historical vs. Forecast Data

Competitive Landscape & Porter's Five Forces

Men s Hair Color Market — Competitive Analysis

Regional Market Data

Segment Revenue (2025)

Segment Market Share

Market by Segment (2025)

Save over 20% onAnnual Subscription

Key Analytical Findings

Market Dynamics

Market Drivers

Market Opportunities

Market Restraints

Market Challenges

Strategic Outlook and Future Directions

Market Value by Segment (2025)

About the Author

Food & Beverages Research Team

Save over 20% on
Annual Subscription

Save over 20% on
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