L’oreal S.A. Overview
Company Headquarters: Clichy Cedex, France
Founded: 1909
Workforce: ~86,000
Company Working: L’oreal S.A. (L’oreal) is engaged in the manufacturing and selling of beauty and hair products. It operates through four major segments, namely, consumer products, L’oreal Luxe, professional products, and active cosmetics. It provides hair care products under its consumer products and professional products segment. The company owns 36 brands and marks its presence in around 150 countries across the globe. The consumer products segment offers beauty and personal care products for men and women through mass-market retail channels. The professional products segment manufactures products that are used and sold in hair salons. The L'oréal Luxe segment markets high-end skincare and beauty products in select retail outlets such as department stores, perfumeries, and duty-free shops. The active cosmetics segment offers dermo-cosmetic skincare products that are sold in pharmacies and specialist sections of drugstores.
Strategy
L’oreal aims at cosmetic development using microbes and their genomes. The company is engaged in the development of new products such as Toleriane, Lipikar, and Génifique, which promote the growth of good microbes, thereby incorporating the latest scientific research in its production. The company is continuously innovating to respond to emerging trends. For instance, to meet the growing demand for natural products, the company created Botanéa, L’Oréal Professionnel’s first 100% herbal hair color. Moreover, the company leverages digital media to strongly reinforce its market position. It is also expanding its presence in Asia-Pacific to avail of growth opportunities.
