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MeLuna

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MeLuna - Healthcare showcase

Year Founded & Workforce

2009

Industry

Healthcare

Services

Menstrual cup
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MeLuna Overview

Company Headquarter: United States

Founded: 2009

Company Working: The company is a leading supplier of menstruation-related products. It has an advantage over other companies in the market due to its customized products offering of menstrual cups. It has special menstrual cups for extra sensitive women.

Company Snapshot

2009

Founded

SWOT Analysis

Strengths

  • Global market penetration
  • Availability of customized products
  • Voted as the best product by customers

Weaknesses

  • The manufacturing site is concentrated on one area of the globe. Thus, shipping items to other parts of the globe is very time consuming.

Opportunities

  • Increased awareness about the use of menstrual cups via campaigns
  • Explore untapped markets such as the Middle Eastern & African market

Threats

  • Aggressive marketing of rivalry players such as sanitary napkin market players

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Product Offering

  • MeLuna
    • Menstrual cup

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