Vertical: HealthcareBase Year: 201711 Sections
Market Size (2017)
$1.23B
Projected (2023)
$1.51B
CAGR (2015–2023)
3.4%
Key Players
12+
This report covers Menstrual Cups Market with forecasts from 2015 to 2023. 12 key companies are profiled.
The Menstrual Cups Market market is projected to grow at a CAGR of 3.4% from 2015 to 2023.
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View Subscription PlansA menstrual cup is a revolutionary product in the women hygiene market introduced as an alternative to sanitary napkins or tampons to be used during menstruation. It is eco-friendly and does not cause toxic syndrome or vaginal dryness as it is made from 100% medical grade silicone.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2017
Historical Period
2015 – 2016
Forecast Period
2018 – 2023
Primary Interviews
150+
Historical data (2015–2017) and forecast period (2017–2023)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansGlobally, there are various players operating in the menstrual cups market. The American and European regions are the major hubs for key industry participants, generating maximum market share which has turned these regions into well-developed markets. These companies have expanded their presence through online distribution in various other developing regions as well. The online distribution channel has been playing an important part in the menstrual cups market. Additionally, various manufacturers distribute their products through their online portal that makes the company more accessible to consumers. According to the customers’ review and various other factors such as brand awareness, geographical presence, distribution network, and price, some of the leading brands are Diva Cup, MoonCup, Lunette Cup, Lena Cup, Anigan Eva Cup, Ruby Cup, and others.
The above table displays the brand wise ranking for the menstrual cups market based on consumer awareness. Diva cup manufactured by Diva International is at the top of the table. With its wide range of online distribution in countries such as the U.S., Canada, U.K., Australia, the brand is well known, and one of the most popular brands in menstrual cups market globally. Moreover, the company has a wide presence in about 20 countries including Spain, Mexico, Belgium, Chile, Italy, Germany, France, Switzerland and various others. This presence and brand popularity across the globe makes Diva International the leading market player. MoonCup accounted for the second position for the menstrual cups brand wise ranking. MoonCup manufactured by a U.K. based company Mooncup Ltd. is one of the well-known brands in the market. The brand has a strong presence in the local market and is spreading its presence through strong online distribution like Amazon and various others. Through various distribution channels, the company makes its product available to more than 50 countries across the globe.
Moreover, since 2010 the company in collaboration with St Luke’s an advertising agency, is conducting campaigns for the awareness of menstrual cups that is further enhancing its brand value. Lunette Cup accounted for the 3rd position a brand manufactured by a Finland based company LUNETTE. Lunette Cup is the brand that would be a huge competition for Diva cup and MoonCup, majorly due to the availability of various colors and low price. Further, with its strong distribution channel in regions such as North America, Europe, Asia Pacific, and Africa the brand is steadily gaining popularity in the market. Lena Cup is one of the upcoming brands in the North American region. The brand is manufactured by the U.S. based company LENA. The company has a strong grip on the local market through its physical stores in cities such as California, New York, North Carolina, and Oregon. Furthermore, the company is expanding its brand image through online distribution channels in various countries as well. Ruby Cup a well-known brand manufactured by a Spain based company Ruby Life Ltd. accounted for the fifth position for the menstrual cups market.
The company has a wide physical presence all across the globe in regions such as South America, Europe, Africa, and Asia Pacific. The physical stores of the company increase the brand popularity all around the world.
Bargaining Power of Suppliers
The suppliers in the global menstrual cups market are the developers and manufacturers of menstrual cups. Suppliers increase competition within an industry by threatening to raise prices or reduce the quality of goods and services. Currently, there is less number of suppliers in the market due to low product awareness among the consumers, and there is no distinct differentiation among the products available in the market. As a result, it has low switching cost. Additionally, substitute’s options for this market is also high. Thus, bargaining power of suppliers is low-to-medium.
Bargaining Power of Buyers
The bargaining power of the buyers is medium-to-high in the global menstruation cups market due to the presence of a huge number of substitutes against this market, less number of menstrual cup suppliers, the low distinction among menstrual cup options in the market. Additionally, buyers are more in number than the suppliers, which leads to low switching cost of buyers.
Threat of New Entrants
The threat of new entrants is high in the global menstruation cups market due to the potential developing market. This market has a huge potential of growth during its forecast period owing to its selective advantages over traditional sanitary napkins or tampons as tampons and pads are reported to cause vaginal dryness, and toxic shock syndrome and menstrual cups are known to overcome these side effects. Additionally, menstrual cups provide the user the freedom to swim, run and perform normal daily activities with zero fear of leakage. Moreover, currently there are very few suppliers in comparison to buyers, and selectivity options are also very less, which will attract new market entrants to try their luck in this market bit difficult.
Threat of Substitutes
The threat of substitutes in the global menstruation cups market is high due to its cheaper initial purchase rate, the prerequisite mindset of customers to not try new methods over traditional ones in middle-income countries, acclimatization issues faced by new users as well as lack of awareness about the product in emerging markets.
Intensity of Rivalry
The degree of competition in the global menstruation cups market is considered to be high as the line of differentiation among existing players is narrow, and a number of suppliers are very less in comparison to buyers. Moreover, the existing players are also trying to improve on their R&D investments to develop advanced products with a lighter feel and decreased sensitivity to cervix and vaginas; there is a chance of the rivalry to get intense by 2023.
Market estimates by geography (2023)
InsightNorth America leads with $546.31M by 2023.
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View Subscription Plans| REGION | 2015 | 2017 | 2023 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $74.24M | $78.17M | $82.26M | 1.3% | 5% |
| North America | $402.94M | $467.59M | $546.31M | 3.9% | 36% |
| Asia Pacific | $186.37M | $212.42M | $243.76M | 3.4% | 16% |
| Europe | $384.30M | $439.76M | $506.66M | 3.5% | 33% |
| South America | $109.73M | $121.43M | $135.03M | 2.6% | 9% |
| Total | $1.16B | $1.32B | $1.51B | 3.4% | 100% |
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Analytical insights on Menstrual Cups Market covering market dynamics, competitive landscape, and strategic outlook.
The Menstrual Cups Market market is projected to reach $1.51B by 2023, growing at 3.4% CAGR.
A menstrual cup is a type of reusable feminine hygiene product. It is a small, flexible, funnel-shaped cup made of rubber or silicone that is inserted into the vagina to collect the period fluid. It helps in leakage free mensuration.
The menstrual cups market can be driven by increasing women population in developed and developing countries, increasing cost of pads and tampons, benefits of cups over pads and tampons, and increasing government funding and campaigns.
Menstrual cup, a next-generation female hygiene product, helps in leakage free menstrual days. The increasing women population residing in developing and developed economies is driving the growth of the market, as women in developing and developed countries are well aware of menstrual cleanliness. According to the United Nations, the world’s population in 2015 was estimated to be 7.3 billion people, which comprised 3.6 billion women and 3.7 billion men worldwide. This vast women population is paving a positive growth for the menstrual cups market.
Similarly, according to the UN, currently, 83% of the global population live in developing regions, and that share is increasing. This increasing population residing in developed areas drives the menstrual cup market as people tend to be well aware of the importance of menstrual hygiene.
Menstruation remains a social stigma in developing countries which causes serious menstrual hygiene issues. According to Community Education Services, in Kenya, around 70% of girls miss school during their mensuration days due to inadequate feminine hygiene products. Almost 88% of women and girls in India use homemade alternatives, such as an old cloth, rags, hay, sand, or ash. Additionally, according to a survey conducted by the Oxford University in 2015, around 89.2% women preferred sanitary pads and 8.6% preferred cloths in Uganda, Ghana, and other African countries. These unexplored countries serve as an opportunity for the menstrual cups market. The growing awareness programs are also likely to lead to a rise in the menstrual cups market.
There are varied products available in the market for menstrual hygiene management. Menstrual cups face a threat from substitutes such as sanitary pads, tampons, and menstrual discs. A menstrual cup is a western idea, which yet has not found its place in developing countries. According to a recent survey, the majority of the women in developing areas still use clothes or sanitary pads due to its feasibility of usage. For instance, according to the United Nations data and Simmons National Consumer Survey in the United States, 60.18 million women used sanitary pads and napkins in 2017. This huge population of women using substitutes such as sanitary pads is likely to lead to the drop in sales of the menstrual cup market.
The manufacturers of menstrual cups witness a stringent regulatory framework. There are different regulations in different countries that the manufacturers need to conform. For instance, in the USA, the products need to be regulated by the FDA. Under the FDA framework, the menstrual cup is considered as a medical device. FDA recognizes three classes of medical devices, based on the level of control necessary to maintain assurance among people. Menstrual cups fall under class II (Special Controls). Additionally, menstrual cup manufacturers have to submit a “510(k) premarket notification which states that the cup is same in function and design as existing cups which are already cleared for sale and does not need to go through a more extensive process called “premarket approval,” which requires clinical trials and testing. A menstrual cup is only cleared for sale after the 510(k) premarket notification process is complete.
Furthermore, in Uganda, no regulation prohibits the menstrual cup. Uganda has no level of support from the government regarding menstrual cups. Although approved as a medical device in Kenya in 2016, there is still no official approval in Uganda. Additionally, menstrual cups are assigned 18% of the VAT. With this lack of support from the government, Uganda will find it difficult to gather demand from buyers.
In Australia, manufacturers have to comply with Therapeutic Goods Administration (TGA), the Australian regulatory agency for medical drugs and devices.
Additionally, manufacturers have to get their cups tested within International standards, ISO 10993 a Quality Standard governed by the International Organization of Standardization in Geneva, Switzerland, which is recognized and practiced in over 160 countries around the world. ISO 10993 is the quality standard for medical devices.
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Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Profiles of 110 companies operating in the Menstrual Cups Market market, including revenue, employee count, and market positioning where available.
Showing 110 of 110 companies
Company Headquarter: United States Founded: 2014 Workforce: 10+employees Company Working: LENA is a company dedicated to women health and wellness, is making strides towards the same with its product Lena cup. It has been voted as the best cup for beginners according to customers review. They also have sensitive variant of cup designed especially for the beginners that prevents vaginal dryness and discomforts associated with first use. Though it provides the product at a reasonable price than its competitors, it has taken care to maintain the quality standards.
Company Headquarter: Czech Republic Founded: 1998 Workforce: 100+employees Company Working: Yuuki launched its first menstrual cup in 2007 after extensive research for more than eight years. Since then, it has expended a lot in research and development to improvise on product designing and customize it according to the use. This company has an added advantage of designing products for sportswomen
Company Headquarter: Spain Founded: 2011 Workforce: 10+ Company Working: Ruby Cup a part of Ruby Life Ltd. and is a social business founded in 2011. Ruby Life sells and donates menstrual cups, naming their product as Ruby Cup. Ruby Cup strives to improve the menstrual hygiene for women and girls, making a positive change to their lifestyle.
Company Headquarter: United States Founded: 2011 Workforce: 50+ employees Company Working: Anigan is working religiously for a decade to provide worry-free menstruation services to women. It has several ranges of products dedicated to the worry-free periods business segment. It offers 100% safe and reusable menstruation range of products such as a stain-free period panty, period kits, menstrual cups, etc.
Company Headquarter: Canada Founded: 2002 Workforce: ~50 Company Working: Diva International Inc. has been working dedicatedly for more than 15 years towards women hygiene. It is the only ISO 13485:2003 certified menstrual cup manufacturer company. It markets products to more than 29 countries. The company was ranked 103 on the 2017 report of PROFIT 500 ranking of Canada’s fastest-growing companies. The annual sales of the company are above USD 20 million.
Company Headquarter: Finland Founded: 2005 Workforce: 50+ employees Company Working: Lunette is a finish-based company whose subsidiary company Lune Group Oy Ltd is a leading manufacturer of menstrual cups. It stresses on building eco-friendly products preferably from recyclable materials because of its policy of sustainable development. The company has a great market presence in Europe.
12 interactive charts drawn from the Menstrual Cups Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
Global Menstrual Cups Market South America Of South America
Global Menstrual Cups Market Germany, Spain, France, United Kingdom, Italy, Eastern-Europe and Rest Of Western Europe Of Europe By Country
Global Menstrual Cups Market Australia, China, India, Japan, South Korea and Rest Of Asia Pacific By Country
Global Menstrual Cups Market United States and Canada Of North America By Country
Global Menstrual Cups Market Middle-East and Africa Of Middle East And Africa
Global Menstrual Cups Market By Region
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
