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Michelin

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Michelin - Automotive showcase

Year Founded & Workforce

1889

114,070 Employees

Industry

AutomotiveB2BB2C

Services

MICHELIN ENERGY LX4MICHELIN ENERGY MXV4 S8MICHELIN ENERGY SAVERMICHELIN ENERGY SAVER A/S
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Michelin Employee Contacts

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Michelin Overview

Company Headquarters: Clermont-Ferrand, France

Founded: 1889

Workforce: ~114,070

Company Working: Michelin is a global supplier and manufacturer of tires. It operates through 70 production facilities across 171 countries, worldwide. The products developed by the company are sold to commercial OEMs, off-highway vehicle manufacturers, and the aftermarket. It operates through three business segments, which are passenger car and light truck tires & related distribution, truck tires & related distribution, and specialty businesses. Michelin manufactures tires for cars, vans, trucks, buses, farm machinery, earthmovers, mining and handling equipment, tramways, metros, aircraft, motorcycles, scooters, and bicycles. It is highly focused on research and development activities, for which it invested USD 725 million in 2017.

Michelin North America is one of the major subsidiaries of Michelin for the production of green tires. It operates through 19 plants in 16 locations, across the country, and employs 22,000 people. The company offers green tires that provide low rolling resistance and improved fuel efficiency for passenger cars and trucks. Some of the green tires produced by Michelin help save as much as 1 liter of fuel and 2.66 kilograms of CO2 per 100 kilometers, without compromising on tire durability.

Strategy

Michelin is focused on innovations to produce safer, more efficient, and more environmental-friendly tires. It concentrates on developing tires to improve the range of battery-powered EVs. The company is also concentrating on developing eco-friendly production options and have joined forces with Barito Pacific Group in Indonesia, to create eco-friendly natural rubber production practices on an 88,000-hectare plantation. Similarly, it helps deploy hydrogen-powered electric mobility systems to meet the challenge of achieving zero-emission transportation. Michelin is also focusing on its 4R strategy (reduce, reuse, recycle, and renew) to maintain a circular economy at each stage of the tire lifecycle.

Company Snapshot

$26,686.1M

Revenue

114,070

Employees

1889

Founded

Clermont-Ferrand, France

Headquarters

SWOT Analysis

Strengths

  • Diverse customer base
  • Increasing investments in research & development
  • Market penetration in Europe and North America
  • Increasing investments in research and development
  • Increasing investment in research & development

Weaknesses

  • Lack of mergers & acquisitions
  • Minimal growth in recent years
  • Lack of mergers and acquisitions
  • Stagnant growth in recent years
  • Lack of mergers & acquisition

Opportunities

  • Development of tires that deliver consistent, safe, and efficient performance, in all driving conditions
  • Deploying seamless solutions for last kilometer deliveries in urban areas
  • Development of tires that deliver consistently safe and efficient performance, in all driving conditions
  • Deploying seamless solutions for last kilometre deliveries in urban areas
  • Deploying seamless solutions for last-kilometer deliveries in urban areas

Threats

  • Rapid technological developments render its products obsolete
  • Increased competition from tire manufacturers in China
  • increased competition form tire manufacture in China

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Key Developments

DateApproachDevelopment
February 2016Product LaunchMichelin launched X Line Energy Z that delivers 20 percent more mileage than leading line-haul steer tires with the ultra-fuel-efficient casing. These features improve the tire’s rolling resistance throughout its lifespan
September 2014Product LaunchMichelin launched the market’s first ‘A’ rated drive tire and front tire for enhanced rolling resistance and energy efficiency, respectively. These tires were rated according to the EU labeling rules
June 2021Product LaunchMichelin has developed 2 new pre-mold retreads X Multi T-SA Pre-Mold Retread and X One Line Energy T2 for expanding the manufacturer's portfolio.
February 2020Product LaunchMichelin launched X Multi D Pre-Mold retread and MICHELIN X Line Energy T Pre-Mold.

Product Offering

  • Michelin
    • MICHELIN ENERGY LX4
    • MICHELIN ENERGY MXV4 S8
    • MICHELIN ENERGY SAVER
    • MICHELIN ENERGY SAVER A/S

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Total Revenue rose from USD 23,520.6 Mn in 2015 to USD 24,807.9 Mn in 2017.
Michelin — By Business Segment
Series (USD Mn)201520162017
Total Revenue23,520.623,14224,807.9

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