Micron Technology, Inc. Overview
Company Headquarters: Idaho, US
Founded: 1978
Workforce: ~36,000
Company Overview: Micron Technology Inc. (Micron) is a memory and storage solutions provider. The company offers a broad portfolio of high-performance memory and storage technologies, such as DRAM, NAND, NOR Flash, and 3D XPoint memory. It operates in four segments, namely compute and networking business unit (CNBU), mobile business unit (MBU), storage business unit (SBU), embedded business unit (EBU) and others. The CNBU segment includes memory Components and solutions sold in the cloud server, enterprise, client, graphics, and networking markets. The MBU segment includes memory Components used in smartphone and other mobile-device markets, including discrete DRAM, discrete NAND, and managed NAND. SBU includes SSDs and component-level solutions used in the enterprise and cloud, client, consumer, and discrete storage markets. EBU includes memory and storage Components which include discrete DRAM, discrete NAND, managed NAND, and NOR used in automotive, industrial, and consumer markets. The company promotes its Component via its own sales force, independent sales representatives, distributors, and e-retailers to OEMs around the world. The company offers semiconductor memory and storage Components under Micron, Crucial, and Ballistix brand names. The company has a wide geographic presence in North America, Europe, Asia-Pacific, and Rest of the World.
Strategy
Micron Technology has a strong focus on research and development for increasing its product portfolio and strengthening its position in the global DRAM market. Moreover, the company also focuses on increasing the expanding the R&D capabilities. Micron Technology emphasizes strategies such as acquisitions and partnerships in order to expand its presence to various untapped regions.
