NIDEC MOTOR CORPORATION Overview
Company Headquarters: Japan
Founded: 2010
Workforce: ~340,000
Company Working: Nidec Motor Corporation manufactures products, such as AC motors, DC motors, generators, electronically commutated (EC) motors, servo motors, switched reluctance motor, and IIoT Wireless Equipment Monitoring system. These products are used in applications, such as agriculture, food & beverage, metal, mining, packaging, robotics, waste & water treatment, HVAC, oil & gas, and refrigeration. Nidec Motor Corporation offers its products through trusted brands, such as Control Techniques, Hurst Motors. Kato Engineering, Leroy-Somer, Merkle-Korff Industries, SR Drives, and US Motors. The company operates through four product categories, which are small precision motors, automotive, appliance, commercial and industrial products, electronic and optical components, machinery, and others. High-speed motors are included under its small precision motors and automotive, appliances, commercial and industrial products categories.
Nidec Motor Corporation is closely associated with almost 300 group companies, worldwide. It operates in the US, Canada, Mexico, Colombia, Central America, Chile, Argentina, Uruguay, Paraguay, Peru, Bolivia, Ecuador, China, Australia, and New Zealand. The company’s research and development department efforts are aimed at developing world-class variable frequency drive technologies and custom-engineered elevator components. Nidec Motor Corporation has several subsidiaries including Nidec Electronics, Nidec Singapore, Nidec (H.K.), Nidec Sankyo, Nidec Copal, Nidec Techno Motor, and Nidec Motors & Actuators. Honeywell International Inc., Parker Hannifin Corp, Rockwell Automation Inc., are a few of the competitors of the company.
Strategy
Nidec Motor Corporation is focused on medium-term strategic targets, which are based upon organic growth and merger and acquisition strategies to enhance and expand its business in small precision motors, appliance, and automotive products. In the financial year 2018–2019, the company successfully acquired numerous companies. Some of the acquired companies are Genmark Automation Inc, CIMA S.p.A, Chaun-Choung Technology Corp, and DESCH Antriebstechnik GmbH & Co. KG. Further, Nidec focuses on the growth of the appliance commercial and industrial products while developing various platforms to increase revenue generation from the segment. For this purpose, Nidec created a new division named Nidec Global Appliance Division, which entails Nidec Sole Motor Corporation S.R.L, the appliance businesses of Nidec Motor Corporation, Nidec Motor Corporation Romania, and Nidec Global Appliance Compressors. Additionally, the company has been increasing its spending on research & development and is expected continue with such spending in the next few years to gain a competitive edge over its peers.
