NIDEC MOTOR CORPORATION

NIDEC MOTOR CORPORATION Overview

Company Headquarters: Japan

Founded: 2010

Workforce: ~340,000

Company Working: Nidec Motor Corporation manufactures products, such as AC motors, DC motors, generators, electronically commutated (EC) motors, servo motors, switched reluctance motor, and IIoT Wireless Equipment Monitoring system. These products are used in applications, such as agriculture, food & beverage, metal, mining, packaging, robotics, waste & water treatment, HVAC, oil & gas, and refrigeration. Nidec Motor Corporation offers its products through trusted brands, such as Control Techniques, Hurst Motors. Kato Engineering, Leroy-Somer, Merkle-Korff Industries, SR Drives, and US Motors. The company operates through four product categories, which are small precision motors, automotive, appliance, commercial and industrial products, electronic and optical components, machinery, and others. High-speed motors are included under its small precision motors and automotive, appliances, commercial and industrial products categories.

Nidec Motor Corporation is closely associated with almost 300 group companies, worldwide. It operates in the US, Canada, Mexico, Colombia, Central America, Chile, Argentina, Uruguay, Paraguay, Peru, Bolivia, Ecuador, China, Australia, and New Zealand. The company’s research and development department efforts are aimed at developing world-class variable frequency drive technologies and custom-engineered elevator components. Nidec Motor Corporation has several subsidiaries including Nidec Electronics, Nidec Singapore, Nidec (H.K.), Nidec Sankyo, Nidec Copal, Nidec Techno Motor, and Nidec Motors & Actuators. Honeywell International Inc., Parker Hannifin Corp, Rockwell Automation Inc., are a few of the competitors of the company.

Strategy

Nidec Motor Corporation is focused on medium-term strategic targets, which are based upon organic growth and merger and acquisition strategies to enhance and expand its business in small precision motors, appliance, and automotive products. In the financial year 2018–2019, the company successfully acquired numerous companies. Some of the acquired companies are Genmark Automation Inc, CIMA S.p.A, Chaun-Choung Technology Corp, and DESCH Antriebstechnik GmbH & Co. KG. Further, Nidec focuses on the growth of the appliance commercial and industrial products while developing various platforms to increase revenue generation from the segment. For this purpose, Nidec created a new division named Nidec Global Appliance Division, which entails Nidec Sole Motor Corporation S.R.L, the appliance businesses of Nidec Motor Corporation, Nidec Motor Corporation Romania, and Nidec Global Appliance Compressors. Additionally, the company has been increasing its spending on research & development and is expected continue with such spending in the next few years to gain a competitive edge over its peers.

Company Snapshot

$10,228M

Revenue

340,000

Employees

2010

Founded

Japan

Headquarters

SWOT Analysis

Strengths

Manufactures motors for a wide range of applications
Increasing R&D expenditure

Weaknesses

Lack of focus on organic growth strategies

Opportunities

Acquisition of emerging companies

Threats

Geopolitical risks
Exchange rates
Availability of cost-effective alternatives

Key Developments

Date	Approach	Development
–	Mergers and Acquisition	Nidec Motor Corporation acquired the compressor business of Whirlpool Corporation (US). This acquisition helped the company expand and strengthen the refrigerator compressor business worldwide
–	Mergers and Acquisition	Nidec Motor Corporation acquired Secop Group (Germany). It helped the company become one of the leading manufacturers of household refrigeration compressors in Europe. Moreover, Nidec’s brushless DC motor technology will augment Secop’s competitive advantages
–	Mergers and Acquisition	Nidec Corporation acquired approximately 94.8% of the shares of ANA IMEP S.A., a Romanian washing and drying machine motors manufacturer in order to strengthen the appliance business of Nidec’s subsidiary, Nidec Sole Motor Corporation S.R.L
–	Mergers and Acquisition	Nidec Motor Corporation acquired E.C.E. S.r.l., which is an Italian cable hoist manufacturer. This acquisition helped the company extend its product line of motors with applications in kitchen appliances, pumps, lifts, and cable hoists in Europe

Product Offering

NIDEC MOTOR CORPORATION
- High Speed Motors

Financial Performance

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