Market Size (2018)
$6.39B
Vertical: EnPBase Year: 201810 Sections
Market Size (2018)
$6.39B
Projected (2025)
$9.13B
CAGR (2017–2025)
5.1%
Key Players
15+
The demand for electric motors for household appliances is growing rapidly owing to various factors, including the demand for HVAC applications in residential sector and increasing affordability of household appliances.
The global electric motors market for household appliances is projected to grow at 5.32% CAGR during the forecast period, 2019–2025. In 2018, the global electric motors market for household appliances was dominated by Asia-Pacific with a 34.64% share, followed by Europe and North America with shares of 22.21% and 20.40%, respectively.
The global electric motors market for household appliances has been segmented based on type, voltage, output power, application, and region. On the basis of type, the global electric motors market for household appliances has been segmented into AC motors, DC motors. The DC motors segment is expected to grow at a faster rate during the forecast period. In 2018, the DC motors segment held a 61.20% share of the global electric motors market for household appliances.
On the basis of voltage, the global electric motors market for household appliances has been segmented as Up to 50 V, 50 to 120 V, and Above 120 V. The Above 120 V segment is expected to grow at the fastest rate during the forecast period. In 2018, the above 120 V segment held a 42.00% share of the global electric motors market for household appliances.
On the basis of output power, the global electric motors market for household appliances has been segmented into Up to 500 W and above 500 W. The up to 500 W segment is expected to grow at the faster rate during the forecast period. In 2018, the up to 500 W segment held a 58.77% share of the global electric motors market for household appliances.
On the basis of application, the global electric motors market for household appliances has been segmented into refrigerator, ovens, washing machine, vacuum cleaner, electric fan, dishwasher, range hoods, tumble dryers, wash dryers, and freezers. The refrigerator segment is expected to grow at the fastest rate during the forecast period. In 2018, the refrigerator segment held a 29.83% share of the global electric motors market for household appliances.
On the basis of region, the global electric motors market for household appliances has been segmented into the North America, Europe, Asia-Pacific, Middle East & Africa, and South America. In 2018, Asia-Pacific held a 34.64% share of the global electric motors market for household appliances.
The Electric Motors Market for Household Appliances Market market is projected to grow at a CAGR of 5.1% from 2017 to 2025.
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View Subscription PlansElectric Motors Market for Household Appliances Market
Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
Electric motors for household appliances are primarily used in the refrigerators, ovens, washing machines, vacuum cleaners, electric fan, dishwasher, and freezers. In the study, three types of electric motors for household appliances have been considered, namely the AC motors and DC motors.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global electric motors market for household appliances is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain a larger market share. High competition, rapid advances in technology, frequent changes in government policies, and stringent environmental regulations are some of the key factors that could restrain market growth. The vendors compete based on cost, product quality, reliability, and aftermarket services. It is crucial for vendors to provide cost-effective and efficient products to survive and succeed in a competitive market environment.
The growth of the market vendors is dependent on market conditions, government support, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. Johnson Electric Holdings Limited, Ebm-Papst, Nichibo DC Motor, Sunonwealth Electric Machine Industry Co Ltd, Nidec Motor Corporation, Cebi Group, Elica S.p.A., Newmotech Co Ltd, Diehl Stiftung & Co KG, Dumore Motors, CG Power and Industrial Solutions Limited, NMB, Keli Motor Group Co Ltd, and Panasonic Corporation are some of the major players in the market. They compete in terms of availability, quality, price, and technology. They are primarily focused on product development as their key strategy in the global electric motors market for household appliances. Although the international players are dominating the market, regional and foreign players with small market shares have a presence. The international players may strengthen their presence in the global market by heavily investing in product development during the forecast period.
THREAT OF NEW ENTRANTS
The research and development cost in electric motors for household appliances is moderate and the government regulations are stringent which results in moderate threat of new entrants in the market. The technological complexity also acts as an entry barrier in the market moderately, due to the developments in integrating technologically advanced electric motors into various household appliances. The major players offering wide range electric motors hold the largest market share owing to their innovative products. Therefore, the threat of new entrant ranges between low and moderate.
BARGAINING POWER OF SUPPLIERS
There are a substantial number of raw material and component suppliers for the electric motors market for household appliances. Raw materials and components for electric motor, including silicon steel, copper, aluminum, insulating varnishes, insulating resins, nickel, nickel-chromium, rotor, stator and commutator are easily available in the market. Further, raw material differentiation is very less, reducing the bargaining power of suppliers in the market. Hence, the bargaining power of suppliers in the electric motors market for household appliances is low.
BARGAINING POWER OF BUYERS
In the market the two groups of buyers are manufacturers of appliances and the consumers of household appliances.
There are a large number of electric motor manufacturers who buy raw materials and components from original equipment manufactures, making the bargaining power of buyers low due to increasing demand for electric motors. Moreover, brand identity has a moderate impact on the market with a moderate cost of switching providers. Such factors are expected to make the bargaining power of buyers in the electric motors market for household appliances high.
There are large number of consumers in the business-to-consumer (B2C) market, which makes the bargaining power of buyers low. High impact of brand identity, high purchasing power low switching cost make the bargaining power of buyers high.
Such factors make the bargaining power of buyers in the electric motors market for household appliances range between low and moderate.
THREAT OF SUBSTITUTES
There are no close substitutes for the electric motors for household appliances. Electric motors are irreplaceable in household appliances as they ensure high reliability and feasibility in household operations. Hence, the market players do not face much threat from substitutes. Thus, the threat of substitutes is low.
RIVALRY
The electric motors market for household appliances is growing with increasing implementation of advanced motors in smart appliances. Moreover, technological developments in electric motors makes the competition high among the suppliers. However, the product differentiation is moderate with some add-on features of the products. The price differentiation within the electric motors for household appliances offered by major companies depends on competition pricing, which reduces the prices of the electric motors. Thus, the intensity of the competitive rivalry is high.
Market estimates by geography (2025)
InsightAsia Pacific leads with $3.28B by 2025.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| South America | $567.70M | $662.02M | $793.67M | 4.3% | 9% |
| North America | $1.25B | $1.48B | $1.81B | 4.7% | 20% |
| Europe | $1.35B | $1.65B | $2.06B | 5.4% | 23% |
| Asia Pacific | $2.11B | $2.59B | $3.28B | 5.7% | 36% |
| Middle East and Africa | $833.09M | $978.57M | $1.18B | 4.5% | 13% |
| Total | $6.11B | $7.37B | $9.13B | 5.1% | 100% |
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View Subscription PlansTotal Market Size
$9.13B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| DC Motors | $5.51B | 4.9% | 60% |
| AC Motors | $3.62B | 5.5% | 40% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Electric Motors Market for Household Appliances Market covering market dynamics, competitive landscape, and strategic outlook.
The Electric Motors Market for Household Appliances Market market is projected to reach $9.13B by 2025, growing at 5.1% CAGR. The DC Motors segment holds the largest share.
The global electric motor for household appliances market is expected to grow at a steady rate during the forecast period primarily due to the demand for HVAC in residential sector and increasing affordability of household appliances. However, the availability of counterfeit products is expected to restrain the growth of the global electric motor for household appliances market during the forecast period.
The HVAC system is used to maintain the comfort level and safety of building occupants, which are important in both residential and office buildings. The HVAC system is used to avoid chilling and sweltering as well as it improves indoor air quality.
HVAC systems in residences improve health and comfort. The increasing demand of HVAC systems in household appliances are expected to increase the demand of electric motors in HVAC systems in residential sector. According to Japan Refrigeration and Air Conditioning Association Report 2019, the demand of room air conditioners increased from 86.24 million units in 2016 to 96.07 million units in 2018. The electric motor is the primary component in the HVAC system, wherein it is used to power the blower for the transfer the air. The motor drives the compressors to compress refrigerant and pumps water for chilled water and hot water applications. Moreover, brushless DC motors have integrated drives and controls and are commonly used in HVAC applications. Moreover, according to US Department of Energy, HVAC applications accounted for 63% of motor-driven energy use in the residential sector. Additionally, according to Japan Refrigeration and Air Conditioning Association Report 2019, in 2018, China contributed 42.150 million units of room air conditioners system, which is almost near to 45% of global sale. There are various advantages and household application of the HVAC. The demand for HVAC in the residential sector, leads to the demand for electric motors. Therefore, the demand for HVAC in the residential sector is expected to drive the growth of the electric motors market for household appliances.
As per the World Bank Data, the global economy increased by approximately 4% in 2019 as compared to 2019, and it is expected to increase to 4.6% by 2020-21. This growth in economy has resulted in increased purchasing power of individuals. With the increase in purchasing power, the individuals prefer smart home appliances. The increased demand for smart home appliances has led to an intense competition among manufacturers to offer highly advanced and high-performance household appliances. For instance, in June 2019, Johnson Electric (Hong Kong) introduced new BLDC motors having advanced ERP ratings with full compliance with regulatory norms for ventilation applications, offering more flexibility to the end product designs. The advanced household appliances reduce the human effort and provide superior home care. Moreover, such appliances account help reduce electricity bills of customers. The advanced HVAC systems result in approximately 20%–30% of the reduction of electricity consumption. Moreover, the introduction of IoT (Internet of Things) enabled household appliances are expected to transform their use and implications. For instance, the IoT based home automation system will enable the end users to control and use the home appliances, such as fans, lights, and HVAC systems through sensors, software, internet, and control devices.
Thus, the advanced and high-performance appliances are expected to increase the demand of electric motors. Therefore, the advanced and high-performance household appliances are expected to create opportunities for key players in the electric motors market for household appliances during the forecast period.
An effective electric motor utilizes less energy, reduces operating costs, lowers motor heating power, and has a long life. In general, electric motors which are 85% efficient, convert 85% of the electrical energy into mechanical energy and utilize the remaining electrical energy to rise the motor temperature. The use of advanced magnetic materials, insulation materials, and high-speed bearing design results in high efficiency of electric motors. According to the United Nations Environment Programme Report, 2017, the use of efficient motors can save approximately 300 TWh per annum of electricity by 2030. However, the high cost of efficient electric motors significantly increases the need for cost-effective alternatives. This leads to the manufacture and sale of counterfeit products, which are cheaper and less efficient than the genuine products. The counterfeit products involve substandard designs, inferior manufacturing, and low-quality materials, which eventually lowers the overall cost of the counterfeit products.
Counterfeiting of products poses a threat to the performance of the appliance, affecting the brand image. The counterfeit products of well-known companies witness a year-on- year rise. Moreover, according to Authentication Solution Providers' Association, it is estimated that worldwide counterfeiting of electrical products accounts for approximately USD 11 billion to USD 20 billion, annually. Moreover, it is estimated that approximately USD 300–400 million of the counterfeit electrical products enter in the US market every year, and around USD 600,000 million worth of electrical products are sold per year, globally. End users purchase counterfeit products either knowingly because of their low prices or assuming that they purchased genuine products. As counterfeit products are similar to the original products, it is very difficult to differentiate between the counterfeit products and a genuine product. This ultimately hinders the wide adoption of genuine electric motors available in the market, thus restraining the use of branded and genuine electric motors for home appliances. Therefore, the availability of counterfeit products is expected to restrain the growth of the global electric motors market for household appliances during the forecast period.
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Profiles of 111 companies operating in the Electric Motors Market for Household Appliances Market market, including revenue, employee count, and market positioning where available.
Showing 111 of 111 companies
DIEHL STIFTUNG & CO. KG
Company Headquarters: Nuremberg, Germany Founded: 1902 Workforce: ~17,300 Company Working: Diehl Stiftung & Co. KG is one of the leading companies that develops and manufactures electronic assemblies, drive inverters, and system components for the household appliances . The company also develops hardware and software applications for intelligently cross-linking and jointly controlling groups of industrial plants, decentralized energy management solutions, and smart-home products. The company operates through its six corporate divisions, namely, metall, controls, defence, aviation, metering, and others. Household appliances are offered under the controls corporate division. Diehl Controls North America, Inc. (Mexico) and Diehl Ventures GmbH (Germany) are a few of the subsidaries of the company. It has more than 80 locations in 20 countries across the globe.
ELICA S.P.A.
Company Headquarters: Fabriano, Italy Founded: 1970 Workforce: ~3,800 Company Working: Elica S.p.A. is one of the leading companies that designs and manufactures motors, kitchen hoods, ovens, and others for household and domestic applications. The company operates in two business segments, namely cooking and motors. The company offers various products under the different brands, namely, Elica, Turboair, Ariafina, Arietta, Jet Air, Puti, and Fime. The company provides electric motors for household appliances under its Fime brand. Moreover, it manufactures electric motors for domestic ventilation and household appliances. Elica S.p.A. has 7 manufacturing plants located in countries such as Italy, Mexico, China, and India. The company has its offices located in the US, Mexico, Poland, Germany, France, Spain, Italy, Russia, India, China, and Japan. Its subsidiaries include Elica PB India Private Ltd. (Inadia), Elica Group Polska Sp.zo.o (Poland), Elicamex S.A. de C.V. (Mexico), and Elica Inc (US).
NIDEC MOTOR CORPORATION
Company Headquarters: Japan Founded: 2010 Workforce: ~340,000 Company Working: Nidec Motor Corporation manufactures products, such as AC motors, DC motors, generators, electronically commutated (EC) motors, servo motors, switched reluctance motor, and IIoT Wireless Equipment Monitoring system. These products are used in applications, such as agriculture, food & beverage, metal, mining, packaging, robotics, waste & water treatment, HVAC, oil & gas, and refrigeration. Nidec Motor Corporation offers its products through trusted brands, such as Control Techniques, Hurst Motors. Kato Engineering, Leroy-Somer, Merkle-Korff Industries, SR Drives, and US Motors. The company operates through four product categories, which are small precision motors, automotive, appliance, commercial and industrial products, electronic and optical components, machinery, and others. High-speed motors are included under its small precision motors and automotive, appliances, commercial and industrial products categories. Nidec Motor Corporation is closely associated with almost 300 group companies, worldwide. It operates in the US, Canada, Mexico, Colombia, Central America, Chile, Argentina, Uruguay, Paraguay, Peru, Bolivia, Ecuador, China, Australia, and New Zealand. The company’s research and development department efforts are aimed at developing world-class variable frequency drive technologies and custom-engineered elevator components. Nidec Motor Corporation has several subsidiaries including Nidec Electronics, Nidec Singapore, Nidec (H.K.), Nidec Sankyo, Nidec Copal, Nidec Techno Motor, and Nidec Motors & Actuators. Honeywell International Inc., Parker Hannifin Corp, Rockwell Automation Inc., are a few of the competitors of the company.
EBM-PAPST
Company Headquarters: Mulfingen, Germany Founded: 1963 Workforce: ~15,060 Company Working: The company is one of the leading providers of fans, motors, air technology and drive engineering solutions. The company offers its solutions for automotive, transportation, household appliances, electronics, heating ventilation and air-conditioning refrigeration machines and systems, medical and laboratory technology, and IT/telecom applications. Under its household appliances, it offers various products such as, fans, blowers, ovens, dryers & washer dryers, extractor hoods, refrigerators & freezers, and dishwashers. ZEITLAUF GmbH antriebstechnik & Co KG (Germany), IKOR Sistemas Electrónicos S.L. (Spain), ebm-papst St. Georgen GmbH and Co. KG (Germany) are some of the key subsidaries of ebm-papst. It has wide geographic presence with 28 production sites and 48 sales offices across the globe.
SANHUA AWECO
Company Headquarters: Neukirch, Germany Founded: 1960 Workforce: ~5,000 Company Working: Sanhua Aweco is a part of Sanhua, which is a global leader in home appliance, automotive and air-conditioning systems. Its systems are widely used in home appliances car air-conditioning devices produced worldwide. It is a key provider for major manufacturers of washing machines, dish washers, coffee machines, cars and air-conditioning devices. It is also a leading heating, ventilation, air conditioning, and refrigeration (HVAC&R) manufacturer of controls and components with a global footprint. Its co-operation with the largest companies in the automotive, appliance, and HVAC&R industries makes it a leading worldwide original equipment supplier offering the highest quality components at the most competitive prices. The company uses various modern manufacturing equipment, advanced production engineering techniques, and effective control tools. Its products have passed many international and domestic safety certifications such as CQC, CE, TüV, UL, and VDE. The company has 4 manufacturing plants located in Poland, China, Austria, and Turkey, 3 research and development centers located in Austria, Germany, and China, and a sales force working from over the world.
KELI MOTOR GROUP CO.LTD
Company Headquarters: Hunan, China Founded: 2010 Workforce: ~5,000 Company Working: Keli Motor Group Co., Ltd. is engaged in the research, development, manufacture, and sale of motors, pumps, household appliances, electrical equipment, and electronic products. It has strong independent research and development and design capability centres to focus on technological advancements. It is one of the largest micro motor manufacturers and exporters in China. It provides main 6 series products such as single-phase shaded pole motors, single-phase universal motors, step motors, cross flow blowers, DC brushless Motors, and servo systems. These motors are widely used in microwave ovens, exhaust fans, ovens, fan heaters, electric fireplaces, air conditioners, food processors, hair dryers, air pumps, vacuum cleaners, paper shredders, water pumps (dishwasher, washer pumps, draining pumps), garden tools, electric tools, household appliances, printers, scanners, lighting, camera-control monitors, other IT lines and industrial control equipment. The products are primarily exported to the US, Germany, Italy, Spain, Poland, Australia, Turkey, and Syria.
12 interactive charts drawn from the Electric Motors Market for Household Appliances Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
Global Electric Motors Market for Household Appliances Market South Africa, Rest Of Middle East And Africa, Saudi Arabia and UAE Of Middle East And Africa
Global Electric Motors Market for Household Appliances Market Australia, China, India, Japan and Rest Of Asia Pacific By Country
Global Electric Motors Market for Household Appliances Market Germany, France, United Kingdom, Italy and Rest Of Europe By Country
Global Electric Motors Market for Household Appliances Market United States, Canada and Mexico Of North America By Country
Global Electric Motors Market for Household Appliances Market Argentina, Brazil and Rest Of South America
Global Electric Motors Market for Household Appliances Market By Region
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