Novus International Overview
Company Headquarters: Missouri, US
Founded: 1991
Workforce: ~800+
Company Working: Novus International manufactures animal health and nutrition products for livestock, poultry, and aquaculture. The products offered by the company include various preservative premixtures, feed supplements, feed additives, nutritional feed acids, chelated trace minerals, feed preservatives, feed antioxidants, and other specialty ingredients. Under its eubiotics products category, the company offers ACIDOMIX, a uniquely formulated blend of organic acids which ensures delivery of its acidification to the lower digestive tract. In addition to its preserving effects, the product has antimicrobial effects that help reduce bacterial contamination levels and energy waste resulting in optimal growth rates.
The company has research & development laboratories and manufacturing facilities in more than 35 countries, as well as offices with field staff in an additional 60 countries.
Novus International operates as a subsidiary of Mitsui & Co. (U.S.A.) Inc. and Nippon Soda Co., Ltd.
Strategy
Novus International is investing in R&D activities to create improved products for enhancing its portfolio. The company also conducts promotional activities to increase brand awareness. Furthermore, it emphasizes strong vendor management and extensive distribution, which has led to its popularity in the US and international markets. However, due to intense competition from key players in the market, Novus International plans to enter into strategic alliances with other companies to increase its geographic reach across the globe.
