Oriflame Holding AG Overview
Company Headquarters: Schaffhausen, Switzerland
Founded: 1967
Workforce: ~6,000
Company Working: Oriflame Holding AG is a Switzerland-based company specializing in manufacturing beauty and cosmetic products. The company specializes in the NovAge skincare range, makeup range, face care range, spa range, and beautitanicals. It sells its products in more than 60 countries across Europe, Africa, Asia, and Latin America. The company has 1,000 product offerings and product categories. The company provides skincare products that include facial moisturizers, anti-agers, toners, cleansers, acne treatment, face mask hand care, sun protection, and male skincare cream, the other segment wellness products include nutritional shakes, vitamins and dietary supplements, and weight management and the wellbeing products include color cosmetics items such as foundations, lipsticks, mascaras, eyeliner and eye shadows, powders, bronzers, and nail products, the fragrances products such as colognes, perfumes, aromatherapy oils and body sprays, and eau de toilettes, the personal and hair care products, such as toothbrushes and toothpaste, shampoos, conditioners, deodorants, bath and shower gels, bar soaps, hair styling, and foot care, and the accessories products include fashion accessories, beauty tools, wellness accessories, and men accessories and jewelry, as well as essential oils. The company sells its products under the name NovAge, The ONE, Giordani Gold, LOVE NATURE, SWEDISH SPA, Beautanicals, and Baby O with Swedish oat oil.
Strategy
Oriflame Holding AG's primary strategy is to offset devaluations primarily through price increases. Furthermore, the company aims to continue to drive a positive mix effect across the business. The mix is expected to be a combination of geographical and product mix, mainly driven by the focus on skincare brands. This is evident from its product launches. The company follows up a few of the company standards are Eco-Ethical Screening, in this process all the ingredients undergo the exclusive screening process to assess their quality, source, quality, and safety. So that consumers could get great products that are not only safe to use but created in a responsible way. We never use ingredients from endangered sources. Natural Extracts are being used by a company that offers powder and purity of nature. 100% of the products are developed without intentional GMOs. The company also uses independent laboratories to test the product formulations on healthy human volunteers, which confirms that the product is safe and secure to use.
