PEGASYSTEMS INC

PEGASYSTEMS INC Overview

Company Headquarters: Massachusetts, US

Founded: 1983

Workforce: ~4,650

Company Working: Pegasystems Inc. develops and markets software solutions that enable enterprises to improve customer engagement and operational efficiency. The company offers solutions for a wide range of industries including BFSI, healthcare & life sciences, communications service providers, government, manufacturing, energy & utilities, media & entertainment, transportation, and hospitality. It offers solutions such as digital process automation, customer relationship management, robotic process automation, business rules management systems, dynamic case management, and predictive and adaptive analytics. The company’s major partners include Accenture PLC, Atos SE, Capgemini SA, Cognizant Technology Solutions Corporation, EY, Infosys Limited, PwC, Tata Consultancy Services Limited, Tech Mahindra Limited, Virtusa Corporation, and Wipro Limited. Pegasystems Inc. is a publicly owned company with its offices in Cambridge (US), Berkshire (UK), Sydney (Australia), and Hyderabad (India). The company’s expertise lies in business process management (BPM) software, dynamic case management software, customer relationship management (CRM) software, predictive analytics/decisioning software, customer service (call center) software, and mobile application development software.

Strategy

Pegasystems Inc. uses both organic and inorganic strategies for market growth. The company aims at increasing its market share by developing and delivering market-leading applications for marketing, sales, service, and operations that can work together seamlessly with maximum differentiation and minimal customization. The company frequently engages in product developments and updates in order to meet the changing customer demands and increase its product reach. The company plans to scale its digital platform by investing in awareness marketing to support the way today’s clients want to buy products and services.

Company Snapshot

$590M

Revenue

4,650

Employees

1983

Founded

Massachusetts, US

Headquarters

SWOT Analysis

Strengths

Wide geographic presence
Strong expertise in the development and sale of CRM solutions
High focus on potential business areas

Weaknesses

Low retention rate for cloud clients
High reliance on third parties for sales, marketing, support, and product development

Opportunities

Increasing demand for AI-based low code development solutions

Threats

Government regulations affect the sales of certain products

Key Developments

Date	Approach	Development
June 2019	Product Development	Pegasystems Inc. launched Enterprise Low-Code Factory, a centralized dashboard that allows employees to quickly and easily develop enterprise software applications that comply with the company standard. The Enterprise Low-Code Factory offers tools, training, and other resources, which help the businesses to create and scale their own in-house community of citizen developers without compromising on the software quality, consistency, and compliance

Product Offering

PEGASYSTEMS INC
- High Productivity Application Platform as a Service

Financial Performance

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