PEGASYSTEMS INC Overview
Company Headquarters: Massachusetts, US
Founded: 1983
Workforce: ~4,650
Company Working: Pegasystems Inc. develops and markets software solutions that enable enterprises to improve customer engagement and operational efficiency. The company offers solutions for a wide range of industries including BFSI, healthcare & life sciences, communications service providers, government, manufacturing, energy & utilities, media & entertainment, transportation, and hospitality. It offers solutions such as digital process automation, customer relationship management, robotic process automation, business rules management systems, dynamic case management, and predictive and adaptive analytics. The company’s major partners include Accenture PLC, Atos SE, Capgemini SA, Cognizant Technology Solutions Corporation, EY, Infosys Limited, PwC, Tata Consultancy Services Limited, Tech Mahindra Limited, Virtusa Corporation, and Wipro Limited. Pegasystems Inc. is a publicly owned company with its offices in Cambridge (US), Berkshire (UK), Sydney (Australia), and Hyderabad (India). The company’s expertise lies in business process management (BPM) software, dynamic case management software, customer relationship management (CRM) software, predictive analytics/decisioning software, customer service (call center) software, and mobile application development software.
Strategy
Pegasystems Inc. uses both organic and inorganic strategies for market growth. The company aims at increasing its market share by developing and delivering market-leading applications for marketing, sales, service, and operations that can work together seamlessly with maximum differentiation and minimal customization. The company frequently engages in product developments and updates in order to meet the changing customer demands and increase its product reach. The company plans to scale its digital platform by investing in awareness marketing to support the way today’s clients want to buy products and services.
