Pidilite Industries Limited

Pidilite Industries Limited Overview

Company Headquarters: Mumbai, India

Founded: 1959

Workforce: over 6,064

Company Working: Pidilite Industries Limited is a leading Indian adhesive and construction chemicals manufacturing company. Pidilite's product portfolio includes adhesives, sealants, construction chemicals, art materials, automotive chemicals, industrial resins, and polymers. Some of their well-known brands include Fevicol, Fevikwik, M-Seal, Dr. Fixit, and Hobby Ideas. Fevicol is one of the most popular brands of adhesives in India, with a market share of around 70%. It is widely used in the woodworking industry and is known for its strong bonding properties. Pidilite has a strong distribution network in India, with a presence in over 80 countries worldwide. The company has also acquired several companies over the years, including the US-based Tenax and the Italy-based Wood Coat.

Strategy

Pidilite has diversified its product portfolio by expanding into various categories such as adhesives, sealants, coatings, and construction chemicals. This has helped the company reduce its dependence on a single product category and tap into new markets. Pidilite has a strong focus on innovation and product development. The company has a dedicated R&D team that works on developing new products and improving existing ones to meet customer needs and preferences. Strategic Partnerships: Pidilite has forged strategic partnerships with other companies to expand its reach and market share. The company has tie-ups with retailers, distributors, and suppliers to ensure that its products are available in all parts of the country.

Company Snapshot

$848M

Revenue

6,064

Employees

1959

Founded

Mumbai, India

Headquarters

SWOT Analysis

Strengths

Wide distribution network
Strong brand recognition
Diversified product portfolio

Weaknesses

Dependence on the Indian market

Opportunities

Expansion in international markets

Threats

Raw material price fluctuations

Product Offering

Pidilite Industries Limited
- Acrylic Adhesive

Financial Performance

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