Prada S.p.A. Overview
Company Headquarters: Milan, Italy
Founded: 1913
Workforce: ~13,197
Company Working: Prada S.p.A. manufactures and markets bags, shoes, perfumes, ready-to-wear clothes, sunglasses, and various accessories, including wallets, hats, socks, and jewelry. The company sells its products under five brands—Prada, Miu Miu, Church’s, Car Shoe, and Marchesi 1824. It owns around 22 factories and operates in over 70 countries. In 2018, Prada accounted for 83% of the revenue share, while Miu Miu , Church’s, and the other brands accounted for 15%, 25%, and 1%, respectively. The sales channels of the company are retail and wholesale, with the retail channel accounted for a revenue share of 82%, while the wholesale channel accounted for the remainder in 2018.
Strategy
The Prada Group of companies constantly focuses on high-quality workmanship and emphasizes the manufacturing excellence of each facility to ensure significant flexibility in the organization of production. The also works significantly works on the quality of the production operations which gives the Group a competitive advantage. Through enhanced and continuous research and experimentation on production materials and techniques, and by investments in structures, supply chain and it keeps track on the feasibility of the business
