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Rael

Company Profile Analysis

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Rael - Healthcare showcase

Year Founded & Workforce

2017

Industry

Healthcare

Services

Tampon Value PackFirst Period Kit *New*Organic PadsOrganic LinersOrganic Tampons
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Rael Overview

Company Headquarters: California, US

Founded: 2017

Company Working: Rael provides comfortable, high-quality feminine care products manufactured using natural and organic ingredients. Its line of products is available to shop on GetRael.com and selected retailers, such as iHerb, Walmart, and Amazon. The company was created for women, by women who are committed to sourcing the highest quality ingredients, continuing product innovation and offering easy access for women around the world.

Strategy

The company’s strategy is to provide natural and organic feminine care products that do not sacrifice comfort or functionality. It is also centered on quality, performance, and convenience, and as a brand, it focuses on empowering and informing women regarding safer and healthier alternatives for their bodies.

Company Snapshot

2017

Founded

California, US

Headquarters

SWOT Analysis

Strengths

  • Products available in Canada, the UK, Germany, France, Spain, Italy, and Japan through Amazon
  • Wide range of products

Weaknesses

  • Shipping only within the US

Opportunities

  • Mergers and acquisitions to expand globally

Threats

  • Increasing competition in the feminine care market

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Product Offering

  • Rael
    • Tampon Value Pack
    • First Period Kit *New*
    • Organic Pads
    • Organic Liners
    • Organic Tampons
    • Wash & Wipes
    • Bundles

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