A large number of companies are working in the global organic and natural feminine care market. Through extensive research, it is found that market players have adopted strategies such as product launches and collaborations. On the basis of market study, we found some key players operating in this market which are Armada & Lady Anion, Bodywise (UK) Limited, Corman USA Inc., GladRags, Heyday Care LLP, Maxim Hygiene, Apropos, Purganics, Rael, Saathi, The Honest Company Inc., Tosama, Veeda USA, Procter & Gamble, and others.
Procter & Gamble is one of the leading players in the market with a strong customer base and international presence. The company has good research and development base and also a strong network of distributors. Procter & Gamble is known for its strong brands and quality products. Furthermore, the company is launching new and innovative products in the organic and natural feminine care market.
Many leading players are concentrated in the Americas owing to the rising awareness about organic and natural products, well-established markets, high healthcare expenditures, and numerous opportunities for growth. These companies have expanded their market in other regions as well. Major players in the market are investing a huge amount of money in research and development activities to launch better and cost-effective products in the organic and natural feminine care market. They are also collaborating with online websites to expand their market. For instance, in September 2017, Corman USA relaunched its Organyc feminine care product line and made its products available on eCommerce websites such as Amazon, CVS Pharmacy, etc. Furthermore, companies such as Procter & Gamble, Bodywise (UK) Limited, and Maxim Hygiene are top three players in the market. Apart from this, Purganics, Rael, The Honest Company, Apropos, and Corman USA are some of the well-established players in the global organic and natural feminine care market.
Procter & Gamble ranks first in the global organic and natural feminine care market. The company is one of the most trusted consumer goods brands in the world. Amongst the organic and natural feminine care products, the company deals in Always Pads and Tampax Tampons. It has a strong distribution network and a research and development team to innovate new products in the market.
Bodywise (UK) Limited is the second largest in the global organic and natural feminine care market. It is one of the oldest companies in the market. It deals in many different types of organic and natural sanitary pads, tampons, pantyliners, and wipes. The company’s products are popular with the brand name Natracare. The company is an award-winning ethical and sustainable provider of natural and organic feminine care products.
Maxim Hygiene is the third largest in the global organic and natural feminine care market. The company deals in manufacturing and marketing of branded personal care products. It sells its organic and natural, hypoallergenic cotton sanitary pads, pantyliners, and tampons under the brand name Maxim. The company has a vast product portfolio which focuses on addressing the needs of the customer.
Bargaining Power of Suppliers
The suppliers in the global organic and natural feminine care market are raw material providers to the feminine care product manufacturers. There are many suppliers present in the global organic and natural feminine care market. Switching cost of these suppliers is low, and it differs from product to product. Moreover, suppliers tend to enter long-term associations with the manufacturing companies. There is a limited number of manufacturers available in the market which leads to cutthroat competition and price war between raw material providers. However, the quality of products plays an important role in the healthcare industry as the low-quality products are likely to hamper the standard of finished goods, hence, customers/manufacturers are selective about the suppliers. Due to this, the overall bargaining power of suppliers in the global organic and natural feminine care market is low to medium.
Bargaining Power of Buyers
The bargaining power of buyers is high in the global organic and natural feminine care market. The market has many buyers, and many manufacturing companies are there to cater to the need of the buyers. However, organic and natural feminine care products are used to maintain the hygiene of sensitive parts. Therefore, buyers are moderately inclined towards quality products manufactured by trusted companies. There is a moderate number of substitutes available in the market. Also, most of the buyers are from developed and developing countries, and they are likely to respond to the low-cost quality products. Moreover, they can exert high pressure on the manufacturers due to the low switching cost and intense rivalry in the market, which is responsible for increased bargaining power of buyers.
Threat of New Entrants
The threat of new entrants is high in the global organic and natural feminine care market. Any manufacturing company trying to enter the market is required to accept or abide by the regulatory standards to maintain product quality. However, the capital or budget required to enter the market is low as compare to other healthcare markets. Cost related to research and development of a product is medium, and company can easily develop a product with a low budget. Also, the customers are likely to prefer established brands over new market player due to quality concerns however due to low switching cost customers can easily switch from one manufacturer to other which provides favorable conditions for the new entrants to enter the market.
Threat of Substitutes
The threat of substitutes in the global organic and natural feminine care market is high. The products related to organic and natural feminine care are used to maintain the menstrual hygiene and problems related to it, and many options are available in the market to serve the need of the customers which creates the threat of substitute. However, many organic and natural feminine care products are present in the market and buyer propensity to substitute is high due to the high availability of substitutes in this market. In addition, the low degree of switching cost increases the threat of substitutes. The overall threat of substitutes in the global organic and natural feminine care market is high.
Rivalry
The rivalry in the global organic and natural feminine care market is high. The reserved degree of product differentiation among existing players increases the intensity of rivalry in the market. Organic and natural feminine care products manufacturing companies are trying to develop less expensive products to make these products more affordable in emerging markets. Players are engaged in developing a process to lower their manufacturing and logistics cost to increase profitability and to overcome the competition. Moreover, they are also developing advanced products for differentiating their brand from their competitors.
The rivalry in the global organic and natural feminine care market is high. The reserved degree of product differentiation among existing players increases the intensity of rivalry in the market. Organic and natural feminine care products manufacturing companies are trying to develop less expensive products to make these products more affordable in emerging markets. Players are engaged in developing a process to lower their manufacturing and logistics cost to increase profitability and to overcome the competition. Moreover, they are also developing advanced products for differentiating their brand from their competitors.
