Organic and Natural Feminine Care Market

Organic and natural feminine care products include sanitary napkins, tampons, panty liners and shields, and others. The rising demand and consumer interest towards organic and natural menstrual products have led to the growth of the organic and natural feminine care market in recent years. Factors such as the risk of suffering from toxic shock syndrome (TSS) and raising awareness and government initiatives about organic and natural feminine care products contribute to the growth of the market. In addition to this, the rise in product innovations is expected to fuel market growth. However, the high cost of products and non-availability of organic and natural feminine care products in supermarkets or retail stores are likely to restrain the market growth over the forecast period.

The global organic and natural feminine care market is growing at a rapid pace. The global organic and natural feminine care market is expected to reach USD 3,990.9 million by 2023 from USD 2,654.3 million in 2017 and is expected to register a CAGR of 7.06% during the forecast period from 2018 to 2023. In 2017, the market was led by Asia-Pacific with an 43.6% share, followed by the Americas and Europe with shares of 27.7% and 24.5%, respectively.

The market has been segmented based on product and distribution channel.

The global organic and natural feminine care market on the basis of product has been segmented into sanitary pads, tampons, panty liners and shields, and others. On the basis of product, sanitary pads accounted for the largest market share of 63.2% in 2017, with a market value of USD 1,677.8 million, which is projected to register a CAGR of 6.43% during the forecast period. The tampons segment accounted for a market share of 22.3% in 2017 and is projected to register the fastest CAGR of 8.67% during the forecast period.

The global organic and natural feminine care market on the basis of distribution channel has been segmented into supermarkets and hypermarkets, retail pharmacies, online purchase, and others. On the basis of distribution channel, the supermarkets and hypermarkets segment accounted for the largest market share of 43.2% in 2017, with a market value of USD 1,147.69 million, which is projected to register a CAGR of 6.80% during the forecast period. The online purchase segment accounted for a market share of 17.4% in 2017 and is projected to register the fastest CAGR of 8.24% during the forecast period.