Salesforce.com, Inc. Overview
Company Headquarters: US
Founded: 1999
Workforce: 25,178
Company Working: Salesforce.com Inc is a leading provider of enterprise cloud computing solutions, with a focus on customer relationship management (CRM). The company first introduced its CRM solutions in the year 2000. It provides cloud-based applications for sales, service, and marketing which do not require IT expertise for their installation or management. The company specializes in enterprise cloud computing, and integration of customer relationship management and social networking to capitalize on commercial applications. The product offerings include sales cloud, service cloud, marketing cloud, and commerce cloud. The company proves services which are intuitive and easy-to-use and can be deployed rapidly, customized easily and integrated with other platforms and enterprise apps. Customer Success Platform is a comprehensive portfolio of service offerings providing sales force automation, customer service and support, marketing automation, digital commerce, community management, analytics, application development, IoT integration, collaborative productivity tools, and professional cloud services.
Strategy
Salesforce primarily focuses on strategic partnerships to increase its geographical presence. It invests heavily in research and development to enhance its existing products and solutions and develop new solutions according to the industry requirements. Moreover, to strengthen its customer base, the company aims to offers customized solutions as per the requirement of different industries. It also focuses on acquisition to enhance its product portfolio and expand its presence across different businesses including analytics, IoT, commerce, and integration. The company also concentrates on it enhancing its cloud-based services and solutions to improve the overall security for the users.
