Shanghai Baolong Automotive Corporation

Shanghai Baolong Automotive Corporation Overview

Company Headquarters: China

Founded: 1997

Workforce: ~4,712

Company Working: Shanghai Baolong Automotive Corporation (Baolong) is a leading Chinese manufacturer of automotive parts and components and OEM suppliers in China for electronically controlled air suspension systems that can significantly improve driving experience, drive comfort and the intelligence level of chassis. Its products comprise rubber & metal parts like tire valves, wheel weights, ECAS, metal tubing components like EGR pipes, exhaust pipes & structural parts, and automotive electronics featured systems & components like TPMS, sensors, and drive assistance systems based on cameras and millimeter-wave radars. The Company has around 8 production bases in China, North America and Europe and supplies its systems & components to more than 2,000 customers in more than 50 countries and regions globally. Baolong is a competent supplier of Toyota, Volkswagen, GM, Stellantis, Hyundai-Kia, Ford, Jaguar Land Rover, SAIC, Great Wall, FAW, Changan, Dongfeng, BAIC, GAC, Geely, and many others.

Strategy

Shanghai Baolong Automotive Corporation has implemented the “Intelligent & Lightweight” strategy to demonstrate its continuous innovation in automotive solutions. The company has created significant product portfolio of TPMS for passenger cars, trucks & buses, and off roading vehicles owing to the rising demand for high suspensions and growing transportation and logistics in China and worldwide.

Company Snapshot

$507.3M

Revenue

4,712

Employees

1997

Founded

China

Headquarters

SWOT Analysis

Strengths

Strong domestic supply chain network as a OEM supplier
Automated and intelligent manufacturing, with strong cost and sale advantages

Weaknesses

Limited presence in emerging markets such as Middle East & South America

Opportunities

High scope of expansion through strategic partnerships
Rise in demand for high suspension in vehicles

Threats

Intense rivalry
Significant threat of technology failure

Key Developments

Date	Approach	Development
January 2019	Joint Venture	BH SENS, a joint venture between Baolong Automotive Corporation and Huf Group, went into service in China, Germany, and the US. BH SENS delivers complete TPMS solutions for passenger vehicles, commercial vehicles, and off-road vehicles by combining the two businesses' experience and advantages in TPMS.

Product Offering

Shanghai Baolong Automotive Corporation
- Tire Pressure Monitoring System

Financial Performance

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