Syneron Medical Ltd

Syneron Medical Ltd Overview

Syneron Medical Ltd. also known as Syneron Candela is the global player in the aesthetic medical devices and has distribution network worldwide. The company sells it’s products under three brand names Syneron, Candela and CoolTouch. The products are marketed, serviced and supported in 86 countries worldwide. The offices are present in North America, France, Germany, Italy, U.K, Australia, China, Japan and Hong Kong.

The company was founded in 2000 and is headquartered in Yokneam Lllit, Israel. Company has various subsidiaries under its name. The company is recommended number 1 for the energy device brand by U.S dermatologist.

The Syneron Candela is highly recognized brand for the hair removal, facial rejuvenation, skin tightening & vascular treatments.

Strategy

Syneron Medical Ltd focuses on strategic collaborations and mergers & acquisitions for strengthening its market position. Moreover, it is actively involved in research & development for new product development and providing advanced solutions.

Company Snapshot

$277.8M

Revenue

SWOT Analysis

Strengths

Strong presence in the domestic market
High-quality products
Reasonable prices compared to other competitors
Global Player for the aesthetic medical devices
Products are being sold under three brand names Syneron, Candela and CoolTouch
Company has various subsidiaries some of them are Syneron Inc., Candela Corp, Syneron Beauty Inc. and many more
Company has presence in 86 countries across globe
Company has strong distributing network
Company also have OEM business

Weaknesses

Limited market presence
Dependent on few products for revenue generation
Less product portfolio for tattoo removal
The brand CoolTouch OEM business was totally withdrawn
Revenue generation from tattoo removal is very less

Opportunities

Expansion in new business markets
Mergers & acquisitions
To launch tattoo removal products in developing countries
To used advanced technology products for better efficiency
To develop low cost product

Threats

Increasing number of competitors
International business risk
High cost product may fail in developing countries
Political an social regulations for technologies used in the product

Key Developments

Date	Approach	Development
July, 2016	FDA Approval	FDA gave clearance for the product PicoWay Picosecond laser. This product will use ultra short wavelength of 785nm also titanium sapphire laser is used in this product. The laser is used to remove blue, pink and green inks.
November, 2015	Product development	PicoWay was in news in the year 2015 for the better tattoo removal. DermWire announced the launch of Resolve fractional handpiece for rejuvenation, pigmentation, and toning which can remove yellow colour pigment.

Product Offering

Syneron Medical Ltd
- Alex Trivantage
- CO2RE
- CO2RE Intima
- ELŌS Plus
- ETWO
- Gentle Pro Series
- Nordlys
- Picoway
- Profound
- Sirius
- Vbeam Perfecta
- Vbeam Prima
- Velashape III
- YDUN
- Laser Removal Lasers

Financial Performance

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