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Syneron Medical Ltd

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Syneron Medical Ltd - Healthcare showcase

Industry

Healthcare

Services

Alex TrivantageCO2RECO2RE IntimaELŌS PlusETWO
S

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Syneron Medical Ltd Overview

Syneron Medical Ltd. also known as Syneron Candela is the global player in the aesthetic medical devices and has distribution network worldwide. The company sells it’s products under three brand names Syneron, Candela and CoolTouch. The products are marketed, serviced and supported in 86 countries worldwide. The offices are present in North America, France, Germany, Italy, U.K, Australia, China, Japan and Hong Kong.

The company was founded in 2000 and is headquartered in Yokneam Lllit, Israel. Company has various subsidiaries under its name. The company is recommended number 1 for the energy device brand by U.S dermatologist.

The Syneron Candela is highly recognized brand for the hair removal, facial rejuvenation, skin tightening & vascular treatments.

Strategy

Syneron Medical Ltd focuses on strategic collaborations and mergers & acquisitions for strengthening its market position. Moreover, it is actively involved in research & development for new product development and providing advanced solutions.

Company Snapshot

$277.8M

Revenue

SWOT Analysis

Strengths

  • Strong presence in the domestic market
  • High-quality products
  • Reasonable prices compared to other competitors
  • Global Player for the aesthetic medical devices
  • Products are being sold under three brand names Syneron, Candela and CoolTouch
  • Company has various subsidiaries some of them are Syneron Inc., Candela Corp, Syneron Beauty Inc. and many more
  • Company has presence in 86 countries across globe
  • Company has strong distributing network
  • Company also have OEM business

Weaknesses

  • Limited market presence
  • Dependent on few products for revenue generation
  • Less product portfolio for tattoo removal
  • The brand CoolTouch OEM business was totally withdrawn
  • Revenue generation from tattoo removal is very less

Opportunities

  • Expansion in new business markets
  • Mergers & acquisitions
  • To launch tattoo removal products in developing countries
  • To used advanced technology products for better efficiency
  • To develop low cost product

Threats

  • Increasing number of competitors
  • International business risk
  • High cost product may fail in developing countries
  • Political an social regulations for technologies used in the product

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Key Developments

DateApproachDevelopment
July, 2016FDA ApprovalFDA gave clearance for the product PicoWay Picosecond laser. This product will use ultra short wavelength of 785nm also titanium sapphire laser is used in this product. The laser is used to remove blue, pink and green inks.
November, 2015Product developmentPicoWay was in news in the year 2015 for the better tattoo removal. DermWire announced the launch of Resolve fractional handpiece for rejuvenation, pigmentation, and toning which can remove yellow colour pigment.

Product Offering

  • Syneron Medical Ltd
    • Alex Trivantage
    • CO2RE
    • CO2RE Intima
    • ELŌS Plus
    • ETWO
    • Gentle Pro Series
    • Nordlys
    • Picoway
    • Profound
    • Sirius
    • Vbeam Perfecta
    • Vbeam Prima
    • Velashape III
    • YDUN
    • Laser Removal Lasers

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 277.8 Mn in 2015 to USD 298.1 Mn in 2016.
Syneron Medical Ltd — By Business Segment
Series (USD Mn)20152016
Sales277.8298.1

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