WELCH’S Overview
Company Headquarters: Massachusetts, US
Founded: 1869
Workforce: NA
Company Working: Welch’s is engaged in the manufacturing, distribution, and research and development of a broad range of products for the food & beverage industry including refrigerated juices, grape juices, concentrates, jams, jellies and spreads, fresh juice cocktails, sparkling juice and mocktails, fruit and yogurt snacks, and fruit snacks. These products are served to hotels/resorts, schools, colleges and universities, healthcare facilities, and restaurants in the US as well as 50 other countries.
The co-op licenses the brand name of Welch’s to the other manufacturers involved in frozen fruit confections, dried fruits, and carbonated beverages. For instance, grape and strawberry soda is licensed to Global Beverage Corp., and other products such as fruit snacks, fruit and yogurt snacks made by The Promotion in Motion Companies, Inc. use Welch’s brand name.
Welch’s is part of The National Grape Cooperative Association, Inc., an agriculture cooperative owned by more than 1200 grape growers.
Strategy
Welch’s emphasizes innovation and to this end collaborates with local growers, institutes, and research and development centers to achieve the desired excellence in product development. Also, the company adopts a collaborative approach that helps to build long-term relationships with customers. The company caters to changing market trends to offer innovative products.
