Zoetis Overview
Company Headquarters: Parsippany, New Jersey, United States
Founded: 1952
Workforce: 9200+
Company Working: Zoetis is a global animal health company that manufactures, develops, and commercializes pharmaceutical and biological products for animals. It operates through the anti-infectives, vaccines, parasiticides, medicated feed additives, other pharmaceuticals, and other non-pharmaceuticals business segments. It manufactures products for cattle, swine, poultry, fish, and other livestock and companion animals. Zoetis has a wide range of products which provide effective treatment for the animals, and it operates in all the major markets as well as in the developing countries. The company markets more than 200 approved products worldwide.
Strategy
Zoetis focuses on increasing its global presence by establishing its manufacturing, R&D, and commercial operations in various regions across the world. To increase sales and marketing, Zoetis emphasizes targeted activities, that include direct-to-consumer advertising to increase consumer awareness about its products.
