Zoetis

Zoetis Overview

Company Headquarters: Parsippany, New Jersey, United States

Founded: 1952

Workforce: 9200+

Company Working: Zoetis is a global animal health company that manufactures, develops, and commercializes pharmaceutical and biological products for animals. It operates through the anti-infectives, vaccines, parasiticides, medicated feed additives, other pharmaceuticals, and other non-pharmaceuticals business segments. It manufactures products for cattle, swine, poultry, fish, and other livestock and companion animals. Zoetis has a wide range of products which provide effective treatment for the animals, and it operates in all the major markets as well as in the developing countries. The company markets more than 200 approved products worldwide.

Strategy

Zoetis focuses on increasing its global presence by establishing its manufacturing, R&D, and commercial operations in various regions across the world. To increase sales and marketing, Zoetis emphasizes targeted activities, that include direct-to-consumer advertising to increase consumer awareness about its products.

Company Snapshot

$4,765M

Revenue

9,200

Employees

1952

Founded

Parsippany, New Jersey, United States

Headquarters

SWOT Analysis

Strengths

Strong capabilities to create strategic alliances and marketing partnerships
Well-developed in-house R&D capabilities
Wide geographic presence

Weaknesses

Price wars with competitors

Opportunities

Formulation of innovative products
Collaborative research on the medical industry

Threats

Government regulations
Economic recession
Competition from local players
Distribution of products on credit basis would prove to be a threat for the company

Product Offering

Zoetis
- Pain Management: Cat
- Pain Management: Dog

Financial Performance

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