Kids Smartwatch Market

Smartwatches for kids encompasses sensors and SIM-cards, allowing them to connect to the Internet through a cellular network or a Wi-Fi connection. In its most basic form, the smartwatch for kids functions as a mobile phone attached to the wrist, which are usually connected to the parent’s phones. These smartwatches allow parents to track the movements of their children in real-time through a companion mobile app. The safety measures for the children in schools can also be tracked, when children wear RFID tag device communicating with the smartwatches. Moreover, with the help of in-built global positioning system (GPS) and other sensors calculating the blood pressure and glucose level, the role of smartwatches has improved considerably. These smartwatches can calculate the blood pressure level and glucose level of children before and after they indulge into any physical activity as well as when they visit different places on the school campus.

This study on the global kids’ smartwatch market provides detailed information on market dynamics, market size, competitive landscape, and growth opportunities. The growth of the kids’ smartwatch market is expected to be driven owing to increasing demand for kids' safety. Moreover, the adoption of the connected ecosystem is expected to create a good opportunity for the market in the coming years. However, the high cost associated with smartwatches is expected to limit the growth of the market.

The global kids’ smartwatch market was valued at USD 390.0 million in 2018 and is estimated to reach USD 1,002.4 million in 2025 at a CAGR of 14.76%.

The kids’ smartwatch market has been segmented on the basis of type, product, application, and region. By type, the global kids’ smartwatch market has been segmented into functional type and smart type. Among these, functional type segment accounted for the larger market share of 49.79% in 2018; however smart type segment is expected to show the higher CAGR at 16.18% during the forecast period. By product, the kids’ smartwatch market has been segmented into integrated and standalone. Among these, the integrated segment accounted for the larger market share of 56.07% in 2018; however, the standalone segment is expected to register the higher CAGR at 15.42% during the forecast period. By application, the market has been segmented into 0–6 years old and 7–12 Years Old. Among these, the 7–12 Years Old segment accounted for the larger market share of 62.99% in 2018 and is expected to show the higher CAGR at 16.20% during the forecast period. Based on region, the market has been studied for North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. Among these, Asia-Pacific held the largest market share of 37.31% in 2018; however, North America is expected to exhibit the highest CAGR at 16.10% during the forecast period.

The kids’ smartwatch market is competitive with the presence of several vendors offering reliable and high-quality products. The major companies profiled in the study are Fitbit, Inc., Huawei Technologies Co. Ltd, VTech Holdings Limited, Garmin Ltd, Doki Technologies, JOY FamilyTech, Inc., Shenzhen Continental Wireless Co., Ltd, Omate Inc., Franciscan Solutions Private Limited, KD Group, SIBYL WORLD SDN BHD, and Tick Talk. These market players are adopting several organic and inorganic growth strategies, such as product launch, agreements, and contracts to improve their position and stay relevant in the kids’ smartwatch market.