Vertical: CFnBBase Year: 2017
Market Size (2017)
$288.00M
Projected (2023)
$651.60M
CAGR (2016–2023)
14.3%
Key Players
15+
This report covers Gluten free Beer Market with forecasts from 2016 to 2023. 15 key companies are profiled.
The Gluten free Beer Market market is projected to grow at a CAGR of 14.3% from 2016 to 2023.
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View Subscription PlansGluten-free beer is free from gluten, owing to the ingredients used in the preparation of the drink. In gluten-free beer, raw materials such as sorghum, buckwheat, millets, and others are used which do not contain gluten. The gluten-free beer was introduced in the market for people suffering from wheat allergies and celiac diseases. Consumption of standard beer causes trouble in the immune system of individuals suffering from gluten-intolerance. However, gluten-free beer eliminates that issue and is consumable even by gluten intolerants. Moreover, their gluten-free beer is available in a variety of flavors and taste which is promoting the growth of the market.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2017
Historical Period
2016 – 2016
Forecast Period
2018 – 2023
Primary Interviews
150+
Historical data (2016–2017) and forecast period (2017–2023)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThreat of New Entrants
The gluten-free beer market offers lucrative opportunities to manufacturers due to the ever-increasing popularity of gluten-free products. There is a continuous demand for gluten-free beer due to increasing cases of celiac diseases and gluten-intolerance among people. All these factors offer rewarding prospects to the new entrants in the market.
The gluten-free beer business is competitive and expanding. Owing to the increasing cases of gluten-intolerance among the consumers in North America and Europe, the demand for gluten-free beer is high in these regions. Additionally, key players in the gluten-free beer market have their prominent presence in countries, including the US, Canada, Germany, and the UK. The initial investments in the gluten-free beer market are high, including the raw material costs, certification cost, and approval from regulating bodies. Production cost of gluten-free beer is identified to range from moderate to high because of high investments required in production equipment, skilled labour inputs, maintenance cost, and safety testing & certification.
Shifting consumer preferences have raised the demand for gluten-free beer for which the raw materials are present in abundance across the globe. Major players in the gluten-free beer market have a prominent presence across developed countries, which makes the market highly competitive.
Based on this, the threat of new entrants to the global gluten-free beer market is moderate-high.
Bargaining Power of Suppliers
Suppliers for gluten-free beer are the producers, distributors, importers, and independent suppliers. Due to the availability of large number of supplier option to the manufacturers, the suppliers have low bargaining power. In addition, the low switching cost tends to lower the supplier’s power.
Bargaining power of suppliers is a crucial factor in the gluten-free beer industry. Suppliers maintain a strong relationship with the buyers or the manufacturers of the end-product and focus on maintaining strong business relations to maintain the end-product quality. The suppliers tend to differentiate in terms of sourcing, supplier relationship, and product functionality, creating product differentiation and uniqueness of suppliers.
Many suppliers is present across all the major regions for which the manufacturers have the freedom to switch between suppliers. This tends to reduce the bargaining power of suppliers.
Therefore, the bargaining power of suppliers is low in the global gluten-free beer market.
Threat of Substitutes
There are no substitutes for gluten-free beer. However, gluten-free beer possesses an internal threat of substitution. This is backed up by the fact that with the rising population of gluten-intolerance, many breweries are introducing gluten-free beer with various modifications to improve the taste. Furthermore, gluten-free beer is expensive for which the consumers may tend to switch to different drink to avoid gluten.
Hence, the threat of substitute in the global gluten-free beer market is moderate.
Bargaining Power of Buyers
The bargaining power of buyers is directly proportional to the consumer’s ability and willingness to pay for products. It includes the pressure that consumers exert on manufacturers to procure higher quality products and better customer service at lower prices.
Gluten-free beer has a limited customer base owing to its specific characteristics. Growing consumer awareness, and high demand for superior quality products has raised the demand for the product globally. Increasing per capita disposable income and urbanization will ensure further escalation in demand for gluten-free beer.
The presence of small and medium scale regional manufacturers in the gluten-free beer market is tend to attract many consumers. Furthermore, the presence of a wide product range tends to decrease the switching cost. The consumers are well-educated about the product and they no longer have brand loyalty, which determines the bargaining power of buyers on these two major factors. However, absence of close substitute to the product limits the bargaining power of the consumers.
The bargaining power of buyers is moderate to high in the global gluten-free beer market.
Competitive Rivalry
The gluten-free beer market is marked by high intensity of rivalry. Established market players indulge in an aggressive rivalry where the market players are targeting their competitors in terms of quality and price, thus, making the industry competitive and reducing profit potential for the existing firms. The players in the market are competing based on new product launches, prices, product features, and marketing activities. The competition is getting intensified due to many regional small & medium sized breweries. Thus, product differentiation is highly needed to enter and capture the market share in such scenarios. Moreover, the key players tend to have very strong hold and control on their market. Their focus remains more on controlling exiting consumer base by providing quality products to the consumers.
Hence, the competitive rivalry in the global gluten-free beer market is moderate.
Market estimates by geography (2023)
InsightEurope leads with $291.90M by 2023, while North America is projected to grow fastest at a 14.8% CAGR.
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View Subscription Plans| REGION | 2016 | 2017 | 2023 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $100.00M | $166.80M | $262.00M | 14.8% | 40% |
| Europe | $117.50M | $191.60M | $291.90M | 13.9% | 45% |
| Asia Pacific | $30.70M | $51.50M | $79.90M | 14.6% | 12% |
| Rest of the World | $7.50M | $12.10M | $17.90M | 13.2% | 3% |
| Total | $255.70M | $422.00M | $651.70M | 14.3% | 100% |
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View Subscription PlansTotal Market Size
$651.60M
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Glutenfree beer | $432.05M | 14.2% | 66% |
| Gluten reduced beer | $219.60M | 14.6% | 34% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Gluten free Beer Market covering market dynamics, competitive landscape, and strategic outlook.
The Gluten free Beer Market market is projected to reach $651.60M by 2023, growing at 14.3% CAGR. The Glutenfree beer segment holds the largest share.
Gluten intolerance is caused due to reaction to gluten, a protein found in wheat, barley, and rye. Celiac disease is termed to be the most severe form of gluten intolerance and is spreading worldwide. If an individual suffering from celiac diseases consumes gluten, the immune system of the individual might be destroyed. In the past, celiac disease was considered as a rare disease limited to the region of Europe. However, in recent times it has been observed that celiac disease has a worldwide prevalence. Although, the rate of prevalence varies in different regions, it has been observed that the disease is the most prevalent in North America and Europe. It has been reported that more than 3 million people in the US suffer from celiac disease.
Moreover, almost 30-40 % of cases go undiagnosed, which if considered might increase the count of gluten intolerant population. Thus, due to a continuous increase in the prevalence of gluten intolerance, people tend to incline towards gluten-free food, which is a major driver for gluten-free beer market. Beer is made of ingredients high in gluten, due to which individuals suffering from gluten intolerance cannot consume beer and tend to incline towards the gluten-free alternative. As the number of gluten intolerant cases are rising, so is the demand for gluten-free beer.
High focus on R&D sector has led to innovations in the product line of the gluten-free beer. New varieties and product development have attracted more consumers towards the gluten-free beer and its sale. Consumers usually have a perception for the taste of gluten-free beer for which many consumers deny spending on the product. For this reason, the breweries invest in launching new flavors and modifications in the taste of the gluten-free beer. For instance; initially, there was an only gluten-free blonde beer made available by Glutenberg. Gradually, they introduced American pale ale, Red ale, India pale ale, and many others. This increased the variety of options for the consumers which creates an opportunistic market for the product. Moreover, consumers follow a trend of experimentation in food and drink which supports the growth of a variety of gluten-free beers.
The regulatory framework defines the necessary infrastructure which allows the control, direction, and implementation of a proposed course of action, rule, principle or law. Gluten-free beer is commercially available and is gaining popularity among the alcoholic consumers; however, there are a unique set of challenges and hurdles faced by brewers as there are multiple regulations at the federal, state and local levels of government in different states and regions. At the state level, brewers need to comply with additional rules defined; brewers need to obtain a license from the state to operate in the market. In addition to this, there are additional regulations in the form of franchise laws which keeps a check on brewers’ ability to sell beer directly to consumers, instead mandating it to be sold through distributors. Moreover, they need to undergo rigorous testing and documentation processes required to comply with the Alcohol and Tobacco Tax and Trade Bureau (TTB) and Food and Drug Administration (FDA). These set of regulations will restrict the market growth.
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Profiles of 113 companies operating in the Gluten free Beer Market market, including revenue, employee count, and market positioning where available.
Showing 113 of 113 companies
Company Headquarters: Edinburgh, UK Founded: 2016 Workforce: Around ten employees as of December 2017 Company Working: Bellfield Brewery produces gluten free beer. The company is UK’s first, dedicated gluten-free microbrewery and offers a range of products that include a wide variety of styles from lagers and ales to porters and stouts, with all its recipes designed in-house.
Company Headquarters: Utah, US Founded: 1992 Workforce: 100 employees as of December 2017 Company Working: Epic Brewing Company operates as a brewery and produces beer. Epic Brewing Company opened in Salt Lake City, Utah, with six fermentation tanks giving it the flexibility to create a variety of small batch, artisanal beer. The company operates in Denver as well as Salt Lake City and produces 39 plus beers. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Revenue: USD 39.18 Million (2016)
Company Headquarters: Delaware, US Founded: 1995 Workforce: 100 employees as of December 2016 Company Working: Dogfish Head Craft Brewery operates into brewing and sales of gluten-free beers. The company offers brews and spirits. Dogfish also operates a restaurant and offers its products through a network of distributors and wholesalers to beer stores, bars, and restaurants. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Revenue: USD 39.18 Million (2016)
Company Headquarters: Massachusetts, US Founded: 2016 Workforce: 11-50 employees as of December 2017 Company Working: The Ipswich Ale Brewery opened its onsite restaurant with the name Ipswich Ale Brewer’s Table, that features 15 tap lines and a diverse menu with a mix of tastes ranging from brewpub to New American cuisine. Ipswich also operates in the UK and stands as one of the oldest craft breweries in New England with a portfolio of classically styled beers that have become quite the local tradition.
Company Headquarters: Whistler, Canada Founded: 2002 Workforce: 131 employees as of December 2017 Company Working: Whistler Brewing Company produces and markets beer under the brand name Whistler. The product portfolio of the company includes Whistler Cream Ale, Whistler Premium Lager, and Whistler Black Tusk. Whistler Brewing Company Ltd. started operating as a subsidiary of Big Rock Brewery Inc. since June 2001.
Company Headquarters: Wisconsin, US Founded: 1987 Workforce: 105 employees as of Dec 2017 Company Working: Lakefront Brewery Inc. is a pioneer in making spirits and beers. As of year, 2017 the company was among one of largest craft breweries in Wisconsin. It produces over 50,000 barrels in 2016. The company currently offers more than 20 different beers with distribution in over 30 states, Australia, Canada, South Korea, and Ukraine. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Revenue: USD 20.22 Million (2017)
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Historical performance and future projections (2020–2030, USD Billion)
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