Vertical: CFnBBase Year: 2018
Market Size (2018)
$43.90B
Projected (2025)
$63.13B
CAGR (2017–2025)
5.3%
Key Players
10+
The demand for home bedding has increased over the last few years to meet the high population growth and expanding real estate sector around the world. Moreover, rising consumer inclination for sustainable home furnishing and the popularity of smart bedding are expected to propel the growth of the global home bedding market. However, the presence of a strong unorganized sector in developing nations is projected to hinder the growth of the market during the review period.
The Home Bedding Market market is projected to grow at a CAGR of 5.3% from 2017 to 2025.
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View Subscription PlansHome bedding are products that contribute toward the comfort and appeal of the interiors of a house. Home bedding products include mattresses, bed linen, pillows, and blankets. The demand for home bedding is increasing at a high pace across the globe owing to several factors such as the rising consumer spending on home furnishing and expansion of the real estate sector in emerging economies.
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View Subscription PlansResearch ProcessWantstats analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
Primary ResearchExtensive primary research was conducted to gain a deeper insight into the market and the industry performance. For this particular report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five years.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global Home bedding market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. For this study, analysts have gathered information from various credible sources such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations of home furnishing manufacturers, and paid databases.
Market Size EstimationBoth the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the overall Home bedding market. The key players in the market were identified through secondary research and their market contributions in the respective regions were determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market have been covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated and detailed inputs and analysis added by Wantstats before being presented in this report. The following figure is an illustrative representation of the overall market size estimation process employed for the purpose of this study.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global home bedding market is projected to register a CAGR of 5.35% during the review period. The growth of the market is attributed to the rising urbanization and increasing inclination toward branded home bedding. Market players are expected to witness profitable growth opportunities in the global market due to the growing demand for eco-friendly and smart home bedding products.
The key players operating in the global home bedding market include Kingsdown, Inc., Serta Simmons Bedding, LLC, Sleep Number Corporation, Crane and Canopy, Boll & Branch LLC, Portico, Inc., Acton & Acton, Hollander Sleep Products, Westpoint Home LLC, and Casper Sleep. The market comprises of tier 1, tier 2, and local players. Tier 1 and tier 2 players have a global reach along with a diverse product portfolio. Companies such as Kingsdown, Inc., Serta Simmons Bedding, LLC, Sleep Number Corporation, and Boll & Branch LLC are dominating the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence.
The players are mainly focusing on making investments in strategic growth initiatives such as acquisitions, product launches, and expansion to strengthen their market position and to capture a larger customer base.
Michael Porter’s Five Forces model offers a framework to study the global home bedding market. Strategic business managers, trying to gain an edge over competing firms in the global home bedding market, can utilize this model to better comprehend the industry in which the company operates. The components of each of the forces and the degree of impact of each element in the context of the global home bedding market have been broken down and analyzed.
Threat of New Entrants
The global home bedding market is highly competitive due to the presence of major players across the globe. The established players in the market pose a challenge for new entrants to establish their brands. Additionally, the need for high initial investments is a major determinant posing barriers for the new market players. However, the rising demand for home bedding among various end users makes the market lucrative. A surge in the use of home bedding in emerging economies creates opportunities for manufacturers to develop innovative products and increase their customer base.
Hence, the threat of new entrants in the global home bedding market is expected to be moderate.
Bargaining Power of Suppliers
Raw material suppliers in the global home bedding market are third-party manufacturers who offer ready-to-assemble components or assembled machines. The bargaining power of suppliers is restricted due to high supplier concentration across the globe. Backward integration by manufacturers further leverages their power while reducing the bargaining power of suppliers. However, market players enter into partnerships and agreements with producers and suppliers of raw materials to ensure uninterrupted supply.
Hence, the bargaining power of suppliers in the global home bedding market is expected to be moderate.
Bargaining Power of Buyers
Several established home bedding manufacturers operate in this perfect competition market, which increases product availability and reduces the switching costs for buyers. The buyer concentration is high especially in developed economies. Moreover, brand loyalty is low among consumers. Product differentiation is moderate in the market as buyers have a wide range of products from which to choose and they base their choices on price and features.
Hence, the bargaining power of buyers in the global home bedding market is expected to be high.
Threat of Substitutes
There are no substitutes for home bedding. However, the market is highly fragmented and with intense internal competition based on quality, price, and convenience levels. For instance, consumers are substituting memory foam mattresses with hybrid mattresses based on their convenience and the comparative cost benefit. Thus, there are chances of product substitution on an internal level based on raw material and price.
Hence, the threat of substitutes in the global home bedding market is expected to be low.
Intensity of Rivalry
The global home bedding market is marked by high rivalry. Established players are targeting competitors on the basis of quality and price, making the industry competitive and reducing profit margins for all firms. Additionally, players operating in the market are competing based on customized offering and technological advancements.
Manufacturers in the global home bedding market have moderate production capacities and focus on strategic investments. The major players are inclined toward enhancing their production capacities in emerging economies to meet the high demand in these regions.
Hence, the intensity of rivalry in the global home bedding market is expected to be high.
Market estimates by geography (2025)
InsightNorth America leads with $20.34B by 2025, while Asia Pacific is projected to grow fastest at a 5.8% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $2.50B | $3.04B | $3.76B | 5.2% | 6% |
| North America | $13.81B | $16.79B | $20.34B | 5.0% | 32% |
| Asia Pacific | $12.65B | $15.68B | $19.85B | 5.8% | 31% |
| Europe | $10.98B | $13.36B | $16.36B | 5.1% | 26% |
| South America | $1.82B | $2.25B | $2.82B | 5.6% | 4% |
| Total | $41.76B | $51.11B | $63.13B | 5.3% | 100% |
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View Subscription PlansTotal Market Size
$63.13B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Mattresses | $28.91B | 5.4% | 46% |
| Pillows | $16.01B | 5.7% | 25% |
| Bed Linen | $7.44B | 4.8% | 12% |
| Blankets | $5.81B | 5.2% | 9% |
| Others | $4.96B | 4.3% | 8% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Home Bedding Market covering market dynamics, competitive landscape, and strategic outlook.
The Home Bedding Market market is projected to reach $63.13B by 2025, growing at 5.3% CAGR. The Mattresses segment holds the largest share.
The global home bedding market is expected to grow at a rapid pace during the review period. The growth of the global home bedding market is attributed to the robust growth of the real estate industry, followed by consumer preference for branded home bedding. Growing demand for sustainable products and rising traction for smart mattresses are anticipated to drive the growth of the global home bedding market during the forecast period. However, the presence of a strong unorganized market selling home bedding is likely to hamper the market growth during the review period.
Population growth and rapid urbanization are driving the growth of the real estate industry across the globe, which is resulting in an increase in residential and commercial construction. According to the UN Department of Economic and Social Affairs (UNDESA), the urban population across the globe has increased from 751 million in 1950 to 4.2 billion in 2018. Asia-Pacific accounts for 54% of the world’s urban population, while In North America, 82% of the population lives in urban areas; in Latin America and the Caribbean, the urban population was 81%; in Europe, it was 74%, and in Oceania 68%.
The above figure depicts the sharp rise in the urban population across the globe from 2017 to 2025.
According to a recent study by Wantstats, the urban population is projected to increase by 78% to 6.45 billion by 2050 from 3.7 billion in 2010. Additionally, stable economic growth in the emerging economies in Asia-Pacific, such as India and China, is expected to boost urbanization in the coming years. Moreover, with the increase in per capita disposable income, consumers are investing in home decor, including beddings.
These factors are projected to propel the growth of the global home bedding market during the forecast period from 2019 to 2025.
In light of sustainability, homeowners and designers are incorporating eco-friendly elements in remodeling projects and new construction. Thus, key market players have begun introducing eco-friendly mattresses with environment-friendly materials such as certified organic latex and wool and organic cotton. For instance, in January 2019, Parachute introduced an organic and eco-friendly mattress in the US to meet the rising demand in North America. Also, Grund, a brand of Live Grund is a family run business which offers products that are entirely made from organic material, without the use of bleach, formaldehyde, or any other toxic substances or dyes. The focus on sustainability and environment-friendly home furnishing products offers key market players lucrative opportunities for growth during the forecast period.
The global home bedding market is highly fragmented, with a number of players across the globe. There is stiff competition among the key players in terms of design, raw materials, supply chain, and after-sales services. However, the major factor affecting the growth of these companies is the presence of a strong unorganized sector. The sales of the key players are greatly hampered by local vendors due to the latter’s easy availability, lower prices, and customization. Moreover, individuals are still dependent on the unorganized sector for home furnishing products. The majority of consumers are also price sensitive, which makes it difficult for market players to establish their dominance.
Additionally, the growing number of private label brands offering home beddings are largely unaccounted for, which creates a gap between the production volume and the revenue generated in the global home bedding market. Retailers worldwide are aiming at offering own brands for products to increase revenue generation. According to Wantstats analysis, retailer sales have increased by approximately 30% over the past two years, largely due to the provision of private-label brands. Local manufacturers offer home beddings that are customized for and cater to the market needs and planned inventories of retailers. Such manufacturers also sell their products in the unorganized market, thereby limiting the growth of players in the global home bedding market. Furthermore, the quality and functionality of the products manufactured by local companies are inferior to those offered by established market players who have achieved economies of scale with high spending on raw materials and technology.
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Profiles of 107 companies operating in the Home Bedding Market market, including revenue, employee count, and market positioning where available.
Showing 107 of 107 companies
Casper Sleep (Casper) produces mattresses, bedding, pillows, sheets, and home décor. The company also offers pet mattresses. Casper has showrooms in New York City, Chicago, San Francisco, and Los Angeles. Its mattresses are manufactured in Georgia and Pennsylvania. The company’s mattresses are made from memory foam and polyurethane support foam.
Westpoint Home LLC is a manufacturer of woolen broadcloth for home fashions and operates as a subsidiary of Icahn Enterprises. The company was formed by the merger of three oldest textile companies namely, J.P. Stevens & Co., Inc., Pepperell Manufacturing Company, and West Point Manufacturing Company. It offers bedding, bath, and home décor products such as bed skirts, blankets, comforters, coverlets, quilts, duvet covers, sheets, shams, towels, bath robes, bath rugs, shower curtains, pillows, and table linens. The company sells its products under its own brands which includes Vellux, Martex, Martex EcoPure, Nostalgia, Utica, Grand Patrician, FlatIron and Modern Living.
Hollander Sleep Products is a manufacturer and supplier of bed pillows, mattress pads, comforters, fiber beds, featherbeds, blankets, throws, and accessories. The products offered by the company are sold to prominent retailers, distributors, and hotels under its own and licensed brands including I AM, Pacific Coast Feather, Live Comfortably, Great Sleep, Restful Nights, Beautyrest, Ralph Lauren, Chaps, AAFA, Dreamscape, Dreamy Nights, and Calvin Klein. The company owns nine manufacturing facilities located across the US and Canada, along with an office for sourcing, product development and quality control in China.
Acton & Acton is a manufacturer of high-quality customized bed linen and decorative accessories. The product range offered by the company includes duvet covers, fitted sheets, flat sheets, pillowcases, platform valances, valance sheets, eiderdowns, and mattress protection. It owns a grade 2 listed woolen mill located in Greater Manchester.
Boll & Branch LLC is an e-commerce company that manufactures and sells organic cotton bed linens, blankets, and bath towels through its online sales portal. It is the first linen manufacturer to be certified by the Fair Trade USA. The majority of the company’s products are manufactured in Kolkata, India, and the raw material—organic cotton—is procured from Orissa, India, while the rest of the products are manufactured in Portugal and the US. The company covers a wide sales area including countries such as the US, Canada, Australia, and the UK.
Crane and Canopy is a manufacturer and direct-to-consumer supplier of luxury bedding and bath linens, ranging in size and preference, crafted with premium materials. It offers products such as sheets, duvet covers, comforters, bedding accessories, and other décor products. The company crafts its products in factories that are Oeko-Tex certified, ensuring high product quality and responsible & ethical manufacturing process. It works directly with factories that manufacture home bedding products for premium department stores and high-end retailers.
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Historical performance and future projections (2020–2030, USD Billion)
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