Revlon, Inc. Overview
Company Headquarters: New York, US
Founded: 1932
Workforce: ~1,000
Company Working: Revlon, Inc. (Revlon) manufactures and markets personal care and beauty products across the world through a diverse portfolio of over 15 brands sold in more than 150 countries. The company produces and markets a wide range of cosmetics, including eye, face, lip, and nail products. The company also sells hair color, haircare, fragrance, and hair treatment products. Revlon offers beauty tools, which include nail, eye, manicure, and pedicure grooming tools, eyelash curlers, and a full line of make-up brushes. The company offers its products to consumers through retail outlets and online stores across the world. Revlon is an indirect majority-owned subsidiary of MacAndrews & Forbes Incorporated. The company markets its products under the brand names, Revlon, Almay, SinfulColors, Mitchum, Revlon ColorSilk, Llongueras, Revlon ColorStay, Revlon Age Defying, Revlon PhotoReady, Revlon Super Lustrous, Juicy Couture, Curve, AllSaints, and John Varvatos brand.
Strategy
Revlon Inc. is focused on product development and investments in R&D. The company spent USD 42.4 million on R&D in 2018. Revlon develops products according to consumer trends. For instance, in January 2020, the company launched vegan hair color. The company also invests in the acquisition of major beauty brands to expand its product portfolio. Moreover, the company emphasizes sustainable packaging solutions where the lowest packaging range makes the retailing of products easy and convenient for consumers. The company works to better communicate and connect with its customers through media channels and strengthen its distribution channels to ensure its products are easily available across the globe.
