Vertical: CFnBBase Year: 2018
Market Size (2018)
$16.37B
Projected (2025)
$27.36B
CAGR (2017–2025)
7.7%
Key Players
10+
Flavored water is produced by infusing water with various herbs, vegetables, and fruits. This demand for the product is growing among the ready-to-drink (RTD) beverages due to its various health benefits. Health-conscious consumers prefer flavored water over soft drinks, juices, and dairy-based beverages, which are rich in sugar and calories. The growth of organized retail stores and rising health awareness are the primary factors driving the growth of the market. The global flavored water market is highly fragmented with the presence of large and medium-sized players. To increase their market presence, these players are focusing on product innovation and innovative flavors.
The Flavored Water Market market is projected to grow at a CAGR of 7.7% from 2017 to 2025.
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View Subscription PlansFlavored water is carbonated or still water enriched with different flavors. The addition of flavors in drinking water has led to increased intake. Some of the popular flavors added to water are lemon, orange, mixed berry, and apple. These zero-to-low calorie beverages are also offered with added vitamins and minerals.
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View Subscription PlansRESEARCH PROCESSWantstats analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
PRIMARY RESEARCHExtensive primary research was conducted to gain a deeper insight into the market and the industry performance. For this particular report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five years.
SECONDARY RESEARCHSecondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the Flavored water market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. For this study, analysts have gathered information from various credible sources such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations of chemicals manufacturers, and paid databases.
MARKET SIZE ESTIMATIONBoth the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the overall organic pesticides market. The key players in the market were identified through secondary research and their market contributions in the respective regions were determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market have been covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated and detailed inputs and analysis added by Wantstats before being presented in this report. The following figure is an illustrative representation of the overall market size estimation process employed for the purpose of this study.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global flavored water market is highly competitive with key industry players adopting various strategies such as product launches and acquisitions to strengthen their market positions. Most companies in the market are focused on expanding operations across regions, augmenting their capabilities, and building strong partner relations.
The growth of market players is dependent on market conditions, government support, and industry development. Thus, the vendors should focus on expanding geographically and improving product quality. PepsiCo. Inc., The Coca-Cola Company, Nestlé S.A., Keurig Dr Pepper, Polar Beverages, Crystal Geyser Water Company, Danone S.A., Hint Inc., Kraft Foods, and Talking Rain Beverage Company are the major companies in this market, who compete based on market presence, quality, and price.
The key players are taking steps toward business expansions and market development, expanding their customer base. The international players may strengthen their presence worldwide through acquisitions during the review period. It has also been forecast that improvements in the global economic scenario and the growing flavored water industry in emerging nations would drive the market growth, making it an ideal time for players to launch new products and increase their global market shares.
The global flavored water market is highly lucrative due to the increasing popularity of the product among consumers. Shifting consumer preferences from carbonated soft drinks to drinks with low or no sugar content are driving the sales of flavored water. However, the global flavored water market is dominated by established players and new entrants need to invest heavily in creating a brand identity. The need for high initial capital and technical expertise further pose barriers to new entrants.
Hence, the threat of new entrants in the global flavored water market is expected to be moderate.
The major suppliers in the global flavored water market are flavoring and sweetener manufacturers. There are various suppliers present in the market offering flavors and additives. Thus, due to the presence of a number of raw material suppliers, manufacturers of flavored water are not dependent on a single supplier, which, in turn, reduces their operational risks and switching costs.
Hence, the bargaining power of suppliers in the global flavored water market is expected to be low.
The buyers are the major governing factor of the market. Buyer concentration is high for flavored water with limited brand loyalty exhibited by consumers. There are a number of flavored water brands available in the market, which increases product availability and reduces the switching cost for buyers. The limited product differentiation further affects the bargaining power of buyers.
Hence, the bargaining power of buyers in the global flavored water market is expected to be high.
The close substitutes for flavored water are packaged drinking water, low sugar content carbonated drinks, and juices, among others. The demand for flavored water is high in developed economies but the availability of the product is limited in developing and underdeveloped economies.
Hence, the threat of substitutes in the global flavored water market is expected to be high.
The global flavored water market is marked by a high degree of rivalry. There are prominent players in the market with fierce rivalry based on quality and price. Manufacturers invest heavily in product launches and are focused on reducing production costs to compete in the cutthroat market.
Hence, the intensity of rivalry in the global flavored water market is expected to be high.
Market estimates by geography (2025)
InsightNorth America leads with $10.48B by 2025, while Asia Pacific is projected to grow fastest at a 8.1% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $5.89B | $7.85B | $10.48B | 7.5% | 38% |
| Asia Pacific | $3.02B | $4.13B | $5.65B | 8.1% | 21% |
| Europe | $4.84B | $6.47B | $8.67B | 7.6% | 32% |
| Rest of the World | $1.41B | $1.89B | $2.56B | 7.8% | 9% |
| Total | $15.17B | $20.34B | $27.36B | 7.7% | 100% |
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View Subscription PlansTotal Market Size
$27.36B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Carbonated | $15.36B | 7.6% | 56% |
| Still | $12.00B | 7.8% | 44% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Flavored Water Market covering market dynamics, competitive landscape, and strategic outlook.
The Flavored Water Market market is projected to reach $27.36B by 2025, growing at 7.7% CAGR. The Carbonated segment holds the largest share.
Flavored water is water infused with various flavors, especially fruits, vegetables, and herbs. The growth of the global flavored water market is driven by the growth of organized retail stores and rising health consciousness among consumers. However, the availability of various substitutes for flavored water is hampering the growth of the market. Product innovation and promotions and the rising demand for natural and clean-label beverages are expected to offer lucrative opportunities to market players in the coming years.
Robust economic growth, the emergence of a large and prosperous middle class, and high rates of migration from rural to urban areas have led to the influx of international retailers across the globe and encouraged the establishment of new retail stores. Strong marketing strategies and widespread distribution channels have facilitated the easy availability of various products. With the strong performance of the retail sector, the sales of flavored water have been experiencing a surge. The product is distributed via various channels and is easily available in departmental, specialty, and convenience stores. Consumers tend to prefer departmental and specialty stores for the purchase of flavored water. These outlets offer the convenience of one-stop shopping. Technological advancements have also increased the sales of the product through e-commerce platforms. This has encouraged the expansion of existing retail outlets in developing countries, such as India, Brazil, and Russia. The Indian retail industry is emerging as one of the fast-paced industries owing to the entry of several new players in the market.
According to the India Brand Equity Foundation, the retail market in India is projected to expand from an estimated USD 672 billion in 2017 to USD 1,200 billion by 2021 with online retail expanding at 31% from 2017 to reach USD 32.70 billion in 2018. Moreover, foreign direct investment (FDI) inflow in Indian retail trading was USD 1.66 billion between April 2000 and March 2019, as per the Department of Industrial Policies and Promotion (DIPP).
Product promotions play a crucial role in attracting consumer attention. Promotions on e-commerce and social media platforms have the potential to increase consumer awareness, directly affecting sales. E-commerce also acts as a strong distribution channel in the current market scenario. Manufacturers have also introduced various flavors and combination of flavors as per consumer requirement. For instance, the brand DASANI by The Coca-Cola Company was first introduced in four original flavors; in March 2018, a combination of different flavors including, berry, black cherry, Meyer lemon, lime, raspberry lemonade, tropical pineapple, watermelon, white peach, strawberry guava, blood orange, and pink grapefruit were introduced.
Furthermore, celebrity endorsements play a vital role in driving the sales of products, increasing recall and helping create brand loyalty.
Manufacturers are also focusing on effective packaging designs, which have a noticeable impact on consumer shopping behavior. Packaging plays a significant role in product marketing by delivering a sense of quality and reflecting the product’s brand image. Manufacturers focus on convenience packaging to attract consumer attention and help their product stand out on the retail shelf.
The adoption of strategic marketing campaigns and introduction of innovation in flavor and packaging offer the manufacturers of flavored water significant opportunities for growth during the review period.
The availability of a wide variety of options for beverages, such as juices, smoothies, sports drinks, and soft drinks, is expected to restrain the growth of the global flavored water market to a certain extent. Consumers have several options when it comes to choosing beverages and manufacturers are introducing sugar-free and clean-label variants to tap into the latest trends in the market. Sports drinks with low sugar content are also high in mineral content and the demand for these products is rising among athletes and general consumers. Sports drinks help maintain electrolyte and fluid levels in the body, and thus are a close substitute for flavored water. Additionally, the demand for functional beverages is increasing as they provide additional benefits to the body and help protect from various diseases. According to Wantstats analysis, the global functional beverages market accounted for revenue of USD 90.1 billion in 2018 and is expected to register high growth in the years to come.
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Profiles of 104 companies operating in the Flavored Water Market market, including revenue, employee count, and market positioning where available.
Showing 104 of 104 companies
Company Headquarters: Plano, Texas, US Founded: 1981 Workforce: ~155,000 Company Working: Keurig Dr Pepper is a global leader in manufacturing beverages. The company offers different products such as flavored (non-cola) carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs), including ready-to-drink teas and coffee, juices, water, mixers, and specialty coffee. It has a strong presence and a production facility in the US. It offers more than 125 brands of different products.
Company Headquarters: Preston, Washington, US Founded: 1987 Workforce: NA Company Working: Talking Rain Beverage Company manufactures flavored water. In addition to still flavored water, the company offers ice water and sparkling water in various flavors. It has a production facility located in Preston, in Georgia, US.
Company Headquarters: California, US Founded: 2005 Workforce: NA Company Working: Hint Inc. manufactures and processes sunscreens and flavored water. It offers flavored water under four categories —Hint still, Hint sprinkling, Hint Kids, and Hint Kicks (caffeinated). The company operates through its e-portal and stores. It also offers its products in bulk quantities in desired flavors.
Company Headquarters: California, US Founded: 1977 Workforce: NA Company Working: Crystal Geyser Water Company is involved in the processing of sparkling mineral water. The company offers various products through its five brands, namely Tejava – The Unsweetened Tea, Crystal Geyser Sparkling Water, Tejava Origins, 1977 Sparkling Water, and Sparkling Juice Squeeze. The company markets its products across the globe and has production facilities located at Mount Shasta, Calistoga, and Bakersfield, in California, US.
Company Headquarters: US Founded: 1847 Workforce: ~+79800 employees Company Working: Philip Morris International (PMI) is a leading multinational tobacco company. PMI's primary business is the manufacturing and sale of cigarettes. The company's portfolio includes renowned brands such as Marlboro, Parliament, L&M, Chesterfield, and Philip Morris. PMI has been actively investing in and developing reduced-risk products (RRPs) as alternatives to traditional cigarettes. The flagship RRP is the IQOS system, which heats tobacco rather than burning it. PMI operates in over 180 countries, making it one of the largest international tobacco companies. The company has a strong market presence in key regions, including the European Union, Asia Pacific, Latin America, the Middle East, and Africa.
Company Headquarters: Japan Founded: 1999 Workforce: ~52640+ employees Company Working: Japan Tobacco International (JTI) is one of the leading international tobacco company. JTI was formed in 1999 as a result of the privatization of the Japanese government-owned tobacco monopoly. The company operates in over 130 countries and has a strong presence in both developed and emerging markets. JTI's primary business is the manufacturing and sale of cigarettes. The company offers a wide range of cigarette brands, including Winston, Camel, Mevius (formerly Mild Seven), and LD. JTI has also ventured into the reduced-risk products market, with its Ploom Tech and Ploom S products that use heated tobacco technology. JTI has a significant global presence, with operations across Asia, Europe, the Americas, the Middle East, and Africa. The company has manufacturing facilities in various countries to cater to local demand and ensure efficient supply chain management.
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Group Product Manager HVAC & Fire Protection GMA, Rockwool
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
