Smart Diapers Market

The global smart diapers market has been witnessing notable growth over the last few years and is projected to register a CAGR of 18.25% between 2019 and 2025 to reach a value of USD 47,687.7 thousand by 2025. The growth of the global smart diapers market is primarily driven by the increasing geriatric population, as increasing age, physiological changes, and weakening of the immune systems often lead to high risk of infections. Moreover, shifting consumer preference toward sophisticated gadgets, growth prospects of next generation displays in wearable devices, growing popularity of Internet of Things (IoT), and the potential benefits of smart diapers are also supporting the growth of the global market. However, the high cost of the product is expected to hamper the global market growth.

Nevertheless, the socio-economic factors such as economic growth, increasing per capita spending, growing affluent population, and changing lifestyles are expected to lay a robust growth platform for market participants during the forecast period. Also, the growing diapers market is expected to create lucrative opportunities for the market players during the assessment period.

The global smart diapers market has been segmented based on end user, distribution channel, and region. Based on end user, the global market has been divided into adult and baby. The adult segment accounted for the largest market share of 68.8% in 2018 and is projected to register the highest CAGR of 20.17% during the forecast period. The growth of the adult segment is attributed to factors such as increasing adoption rate and growing geriatric population.

By distribution channel, the global market has been segregated into store-based and non-store-based. The store-based segment was the dominant segment in 2018, however, the non-store-based channel segment (i.e., e-commerce) is expected to register fastest growth during the forecast period. In 2018, the store-based segment accounted for 54.8% market share and is expected to register a CAGR of 14.79% during the forecast period. Among various store-based distribution channels, the supermarkets & hypermarkets sub-segment accounted for a dominant share of 54.9% in 2018. The non-store-based segment is expected to register a higher CAGR of 21.68% owing to a surge in the adoption of smartphones and the internet and increasing promotion activities through social media platforms.

The global market, by region, has been categorized into North America, Europe, Asia-Pacific, and Rest of the World. The North American market accounted for around 50.3% share in 2018 and is projected to register the highest CAGR of 20.04% during the forecast period, 2019–2025.