Vertical: ICTBase Year: 2018
Market Size (2018)
$27.07B
Projected (2025)
$53.76B
CAGR (2017–2025)
9.9%
Key Players
10+
Mobile gambling refers to gambling through mobile phones, smartphones or tablets. In mobile gambling, players download the application and can play, with the help of a working internet connection.
According to Wantstats analysis, the mobile gambling market is expected to witness high growth during the forecast period. Increasing popularity of mobile gaming among the young population and legalization of online gambling in many countries are some of the factors responsible for the growth of the market during the forecast period. However, security risks such as cyberattacks is a major challenge for gamblers and operators.
According to Wantstats analysis, the mobile gambling market has been segmented based on type, end user, and region. Based on type, the market has been segmented into betting, casino, poker, lottery, online bingo, and others. The casino segment accounted for the highest market share in 2018, whereas poker segment is expected to grow at the highest CAGR during the forecast period. By end user, the market has been segmented into gambling enthusiasts, social exuberant, and dabblers. The gambling enthusiasts’ segment held the highest market share in 2018 and social exuberant segment is expected to grow at the highest CAGR during the forecast period.
Geographically, the global mobile gambling market has been categorized into four regions, namely North America, Europe, Asia-Pacific, and the rest of the world. Europe led the mobile gambling market with a share of 57.20% in 2018, whereas Asia-Pacific is expected to be the fastest-growing mobile gambling market at the highest CAGR of 13.8% during the forecast period.
Wantstats study identifies some of the prominent key players in the mobile gambling market, including Betsson AB (Sweden), Kindred Group PLC (UK), NetEnt AB (Sweden), Paddy Power Betfair plc (Ireland), The 888 Group (Europort), Scientific Games (US), Ladbrokes (UK), The Hong Kong Jockey Club (Hong Kong), Camelot (UK), and Addison Global Limited (UK).
The Mobile Gambling Market market is projected to grow at a CAGR of 9.9% from 2017 to 2025.
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View Subscription PlansMobile gambling refers to gambling done through mobile phone, smartphone or tablet. In mobile gambling, players download appropriate app and can play, wherever they find a working internet connection.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe mobile gambling market is growing at a remarkable rate due to significant technological innovations. The increased interest of mobile gaming among the young population and legalization of online gambling in many countries are some of the factors responsible for the growth of the mobile gambling market. However, security risks such as cyberattacks is a major challenge for gamblers and operators.
According to Wantstats analysis, the growth of global mobile gambling market is dependent on a range of market conditions. The key vendors in the market are Betsson AB (Sweden), Kindred Group PLC (UK), NetEnt AB (Sweden), Paddy Power Betfair plc (Ireland), The 888 Group (Europort), Ladbrokes (UK), Scientific Corporation (US), The Hong Kong Jockey Club (Hong Kong), Camelot (UK), and Addison Global Limited (UK).
Betsson AB is a Swedish company engaged in the administration and investment of online gaming. The company offers sportsbook, casino, and other games through its gaming licenses in 12 countries in Central Asia and Europe. The company is focused on expanding its online gaming market outside Europe using an inorganic growth approach with the help of strategies such as acquisitions. Betsson AB aims to provide quality products to its customer to remain competitive in the market.
Kindred Group PLC is one of the leading online gaming companies providing products such as sports betting, poker, bingo, and online casino to its users. Kindred group PLC has adopted both organic and inorganic approaches to gain sustainable growth in the online gaming market. The company has recently acquired leading gaming companies such as iGame Group, 32 Red, and Stan James Online. This strategy has helped it to remain competitive in the market.
NetEnt AB is a Swedish digital entertainment company, providing casino systems and online gaming solutions to its users. NetEnt AB has increased its investments in R&D to provide innovative gaming solutions to its users. This strategy has helped NetEnt AB to innovate upgraded products, thus enhancing its product portfolio.
The 888 Group is an online gaming company providing various gaming solutions to its users. The company focuses on its core business activities and adopts organic and inorganic growth strategies to drive profitable growth.
Scientific Corporation is an American online gambling company providing gambling products and services to its users across the globe. The company focuses on organic growth with the help of product transformation and innovation. The company has its own R&D department which is focused on introducing new gaming products as well as improving the existing products to sustain in the market.
The mobile gambling market is at a growing stage and driven by various factors such as legalization of online gambling in numerous countries. The mobile gambling market is captured by a few large players such as Betsson AB, 888 Holdings Plc, and Kindred Group PLC controlling a large share of the market.
Michael Porter’s Five Forces model is a framework to study the global mobile gambling market. Strategic business managers, trying to gain an edge over competing firms in the global mobile gambling market, can utilize this model to better comprehend the industry in which the company operates. The components of each of the forces and the degree of impact of each component in the context of the global mobile gambling market have been broken down and analyzed.
Companies such as Betsson AB, 888 Holdings PLC, and Paddy Power Betfair PLC are prominent gambling platforms in the market.
Market estimates by geography (2025)
InsightEurope leads with $29.94B by 2025, while Asia Pacific is projected to grow fastest at a 13.0% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $596.77M | $853.46M | $1.35B | 10.7% | 3% |
| North America | $7.46B | $10.26B | $15.58B | 9.6% | 29% |
| Asia Pacific | $1.61B | $2.49B | $4.27B | 13.0% | 8% |
| Europe | $14.51B | $19.85B | $29.94B | 9.5% | 56% |
| South America | $1.11B | $1.62B | $2.61B | 11.3% | 5% |
| Total | $25.29B | $35.07B | $53.76B | 9.9% | 100% |
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View Subscription PlansTotal Market Size
$53.76B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Casino | $18.83B | 9.3% | 35% |
| Betting | $15.45B | 9.5% | 29% |
| Poker | $11.20B | 11.0% | 21% |
| Lottery | $5.72B | 10.5% | 11% |
| Online Bingo | $1.74B | 10.1% | 3% |
| Others | $816.41M | 10.3% | 2% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Mobile Gambling Market covering market dynamics, competitive landscape, and strategic outlook.
The Mobile Gambling Market market is projected to reach $53.76B by 2025, growing at 9.9% CAGR. The Casino segment holds the largest share.
Online gambling market is growing at a significant rate. As countries are legalizing online gambling, it is creating growth opportunities for online gambling to expand and enhance their revenue. Also, a large number of games are going online specifically over mobile phones which in turn is helping the overall mobile gambling market. Another key driver for the market is increased popularity of mobile gaming among the young population. However, there is one key challenge in the market, which is risks related to cyberattacks, that is a major concern for both the mobile gambling providers and gamblers. Mobile gambling app providers are working to overcome this challenge by using various authentication solutions to secure the entire process.
Globally, mobile gaming has gained popularity among young age groups. This is largely due to the availability of affordable internet connectivity and increasing ownership of smartphones. Also, due to the increasing availability of highly sophisticated smartphones that are compatible with online gaming platforms, the mobile gaming trend has picked up pace, globally. The growth of mobile phones has also made it easy for people to download a game and play it whenever and wherever they want. This has led to the growth of “casual gamers” who specifically use smartphones for playing games. Recently, a whitepaper named ‘’ the state of online gaming – 2018” was published by Limelight Network that surveyed 3,000 consumers aged 18 and older in France, Germany, Japan, South Korea, the United Kingdom, and the United States who play video games at least once a week. The survey found that gamers spend more time playing games on mobile phones than on computers, tablets, and gaming consoles. These gamers, on average, play games for not less than one hour and 20 minutes. Additionally, younger gamers (age 18–25) spend more hours every week watching online games (over smartphones) than watching traditional sports on television sets.
The gamers, in addition to watching and playing games, get involved in betting in games such as poker, casino games, or sports such as football and cricket. The statistics therefore clearly shows that mobile gaming is extremely popular among the younger population and due to this, a greater number of young gamers are betting on different mobile games, that is, in turn, expected to drive the mobile gambling market.
Gambling industry is huge and with the growing accessibility of the Internet and rapidly increasing smartphone ownership, mobile gambling market has also gained growth momentum. Due to growth opportunities in the mobile gambling market, many blockchain technology providers are trying to enter this market. One such company is Bitbook.ag. It is a blockchain-based gambling and betting platform provider, founded in 2018. The company believes that blockchain can disrupt the online gambling market by creating security and authenticity in the entire process of online gambling. Gamblers often resist betting on online games, since they do not entirely trust the betting process. There have been instances where people have unfairly lost money, or the online betting company blocked the winner from using the site again. Such instances have resulted in the loss of trust of people in online gambling sites. In a typical gaming site, all operational matters about bets, payment, and game are between betting site and software providers; players often do not have the option of verifying their bets. Therefore, gamblers are often afraid of being cheated due to nature of how such gaming sites work.
There are few third-party authorities that monitor the operation of online gambling sites including Gaming Laboratories International, eCOGRA, and iTech Labs. However, irrespective of the presence of these third-party providers, gamblers are resisting from betting on online games. Blockchain technology is a kind of distributed ledger which stores data/information in a network of blocks and anyone linked to that network can easily access it but cannot tamper the data stored in it, which enables it to act as an authentic means of storing and sharing information. In online gambling, blockchain technology can store all the data related to bets, the results of the game, and payments details and all the players linked to this block can easily verify it any time which makes this technology reliable. Another key advantage of blockchain technology is that it provides ease of transaction with the help of cryptocurrency with no mediators such as third-party financial institutions or banks. Companies operating in the online gambling market can leverage the capability of blockchain to attract gamblers to play and place their bets. Few start-ups have already started using this technology.
For instance, Bitbook.ag (US), one of the players offering blockchain-based online betting games, launched its platform in the year 2018 with more than 200 casino games including roulette, slots, poker, blackjack, and other sports betting. The company already has strong a base of loyal customers. Edgeless (Lithuania), founded in 2018, is yet another mobile gambling provider that offers Ethereum-based online casino games and uses smart contract technology for payments.
1.1 Regulatory Landscape / Standards
Mobile gambling market is highly regulated. Countries have laid down different regulatory standards to control and monitor the type of games that can be gambled. In fact, there are a number of countries that do not consider online gambling as a legal way of earning. Countries where online gambling is legalized also levy taxes on the winning amount. Some of the key regulatory standards on mobile and online gambling laid down by various countries are as follows: Unlawful Internet Gambling Enforcement Act (UIGEA)
This law was adopted in the year 2006, in the US. The aim of this law is to regulate online gambling in the country. The law, therefore, prohibits financial firms in the US to process payment to or from any illegal gambling or betting site. The law does not ban or outlaw online gambling, instead, it bans the payment made to any unauthorized or unlicensed gambling sites.
1.1.2 eCommerce Online Gaming Regulation and Assurance (eCOGRA)
Established in the year 2003, eCOGRA is an international independent regulatory body in the online gambling industry. It is based in the UK. The regulatory body was formed with an aim to ensure fair gaming in the online gambling market and to protect the players from being scammed by online gambling sites. Some of the key objectives of this body is to protect vulnerable customers, combat fraudulent and criminal behavior, and safeguard customer privacy among others. Gambling Act 2005
The act is applicable in England and Wales, and Scotland. It was designed to monitor and control all forms of gambling. The aim of the act is to protect children and any other vulnerable individuals from being exploited by any form of online gambling Betting (Amendment) Act 2015
The act is applicable in the country of Ireland. The main purpose of the act is to regulate various betting intermediaries and remote bookmakers, i.e., mobile and internet betting providers). Also the law has laid down regulations on providers to have a proper license and pay the required betting duty. Gambling Act (2003)
The act is applicable in the country of New Zealand. The purpose of the act is to control and monitor the growth of gambling, authorize only certain online gambling and prohibit the rest, facilitate responsible gambling, and ensure integrity and fairness of the game among others. Interactive Gambling Act
The act was passed by the Australian government in 2001, with the aim of protecting people of Australia from the harmful impact of online gambling. It was further amended in 2016 due to several loopholes in the previous Act.
1.2 Best Practices
Gambling is often considered to be harmless fun. However, some individuals develop gambling addiction which leads to a number of social and financial problems. Best practices for gamblers in online gambling Management of finances
The most important thing to take care while playing mobile gambling is money management. The players must manage their finances wisely, in order to avoid unexpectedly losing a lot of money. The player should separate his/her funds, in order to prevent spending the entire sum at once. The players must avoid betting a large sum in order to compensate for losses in case they are in loss. It is essential not to make impulsive decisions and not compromise their judgment. Self-Exclusion
The mobile gambling players who feel the compulsive need for gambling should choose the option of self-exclusion. The online casino then blocks the access of the player to the account and return any funds it contains to the player. Self-Limitation
It is important for the player to encourage responsible gambling such as setting a limit on how much a player deposits in his account each month or put a cap on the losses for a specific game. Also, the players can set the length of a gaming session, which lets the player to spend only a limited time on gambling.
One of the recent trends in the online gambling market is the acceptance of cryptocurrency as a means of payment. Cryptocurrencies are the digital asset that work on blockchain technology and act as a medium of financial transaction. Cryptocurrencies like bitcoin and Ethereum are being used as a means of secured transaction by various online gambling sites. Also, it is expected that other cryptocurrencies like Litecoin and Monero might be accepted in the coming years as the means of transaction. There is number of bitcoin casinos that are functional around the globe. Some of them are SportsBet (Australia), Nitrogen Sports (Costa Rica), BetOnline (Panama) among others. The reason why cryptocurrency based online gambling sites are becoming popular are manifold. Bitcoin betting and cryptocurrency gambling are attractive because they offer fast deposit and withdrawals, are secure, have low fees, and there is a large number of games that can be played using cryptocurrency.
Still at the infancy stage, virtual reality-based casinos are being introduced in the market. With the help of virtual reality, gamblers can have immersive experiences while playing the game. In normal online gambling, gamblers miss out on experiencing the environment of real game. However, with the help of virtual reality, gamblers can have experiences of gaming, similar to that of physical gambling rooms. SlotsMillion (Malta), was the first online casino company to embrace the technology of virtual reality, in 2015. The site provides immersive gaming experience where the gambler can take a tour of the virtual casino and therefore enjoy the overall experience of playing the game. It is expected that a greater number of online gaming sites will embrace the VR technology in the coming years in order to provide best user (customer) experience.
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Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Profiles of 110 companies operating in the Mobile Gambling Market market, including revenue, employee count, and market positioning where available.
Showing 110 of 110 companies
Company Headquarters: UK Founded: 1886 Workforce: ~ 16,685 Company Working: Ladbrokes is a UK-based online gambling company which offers various gambling services including poker, casino, and bingo to its users. The company also offers betting services of various sports including football, horse racing, tennis, and boxing. Ladbrokes is a subsidiary of GVC Holdings PLC. GVC Holdings Plc (the parent company) operates through four business segments—online, UK retail, European retail, and all other segments. The company has a strong presence in the UK.
Company Headquarters: US Founded: 1973 Workforce: ~ 8,600 Company Working: Scientific Games is an American online gambling company providing gambling products and services to its users across the globe. The company operates through four business segments—gaming, lottery, social, and digital. The company’ gaming segment is into the designing, development, manufacturing, and distribution of gaming products and services. The company’ lottery segment comprises product sales business and instant games business. The company’ social segment delivers content directly to online gamers via its own B2C applications. Furthermore, its social games are available both on mobile and web platforms. The company’s digital segment offers comprehensive suite of digital sports gambling and gaming solution and services. Geographically, Scientific Corporation has a presence in North America, Europe, and Asia-Pacific.
Company Headquarters: Europort Founded: 1996 Workforce: ~ 1,350 Company Working: The 888 Group is an online gaming company providing various gaming solutions to its users. The company operates through two business segments: business to business (B2B) and business to customer (B2C). The company’s B2C segment offers bingo, poker, and casino games, whereas, its B2B segment offers gaming services to its users under the Dragonfish trading brand. The company has a presence across Europe and the Americas.
Company Headquarters: Ireland Founded: 2016 Workforce: ~ 7,503 Company Working: Paddy Power Betfair plc is an Irish sports betting and online gaming company. The company has developed products under five gaming and sports betting brands—Betfair, Sportsbet, Paddy Power, Fan Duel, and TVG. Paddy Power Betfair plc has presence in the US, Europe, and Asia-Pacific.
Company Headquarters: UK Founded: 1997 Workforce: ~1400 Company Working: Kindred Group PLC is one of the leading online gaming companies providing products such as sports betting, poker, bingo, and online casino to its users. The company operates through various brands including Maria Casino, Bingo.com, Roxy Palace Casino, iGame, Casinohuone, 24hBet, and Hertat. Kindred group PLC has a presence in the UK, Australia, and other countries of Europe.
Company Headquarters: Sweden Founded: 1963 Workforce: ~1600 Company Working: Betsson AB is a Swedish company engaged in the development and distribution of online gaming products. The company offers sportsbooks, casinos, and other games through its gaming licenses in twelve countries in Central Asia and Europe. The company operates through brands namely Betsafe, Nordicbet, Sverigeautomaten, and Betsson. Betsson AB has its presence across Europe.
6 interactive charts drawn from the Mobile Gambling Market dataset — market size, regional splits and each segment breakdown. Open one to read its full data table and download it.
Global Mobile Gambling Market South America
Global Mobile Gambling Market Germany, France, United Kingdom and Rest Of Europe By Country
Global Mobile Gambling Market China, India, Japan and Rest Of Asia Pacific By Country
Global Mobile Gambling Market United States, Canada and Mexico Of North America By Country
Global Mobile Gambling Market Middle East And Africa
Global Mobile Gambling Market By Region
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
